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ADAliesha Anne Dethlefs
Agricultural & Environmental Sciences Communication
March 2016
  2	
  
	
  
	
  
	
  
	
  
	
  
	
  
Contents:
Writing 3-11
Photography 12-19
Design 20-27
  3	
  
AD	
  
Writing	
  
  4	
  
National Junior Angus Association
Position: Media Crew Member
Tasks: write articles & take photographs for social media
  5	
  
Two Families. Eight Generations.
Families are the compass that guides us. Many people involved in the cattle industry are carrying on the tradition of those
before them. It may just be passed down to you by your parents or gone through many generations. What our families
are doing is setting the path to continue the legacy. For three young adults, their compass pointed them in the direction
of the National Junior Angus Association where they are building their own legacy. Two families. Eight generations.
“Growing up I was able to watch my family raise and care for their Angus herd. I looked up to my parents and other
family members and thought to myself that I wanted to be like them,” says Cale Hinrichsen. Cale (16) and his sister Eva
(14) are fourth generation Angus breeders from Kansas. It all started when their great-grandpa began raising and
showing Angus cattle and it only got better from there. Cale and Eva have been continuing the legacy by being actively
involved with raising their own herds, attending many shows, and participating in the National Junior Angus Association.
“It means a lot to be part of family history and I hope it continues many, many more years. I grew up wanting to be like
my parents and now I can say that I take after them,” says Eva Hinrichsen. Cale and Eva believe that the Angus breed
continues to grow through consumers seeking the Certified Angus Beef taste and the increasing involvement of those
wanting to learn all about Angus. One aspect about raising and showing your own cattle that is important to Cale is being
able to show in the bred and owned division and finding success. “There is a special pride to showing something that you
raised, worked with and presented to the best of your ability.” Cale and Eva are very excited about continuing their family
legacy in the cattle industry and Eva says it best, “This is where my passion and heart live.”
“The opportunities and experiences that I have had through the Angus Association and 4-H Clubs have shaped the person
I am today and will continue to influence the person I am in the future,” says Andrea Foore. Andrea (20) is a fourth
generation Angus producer from Pennsylvania. Andrea’s family legacy started when her great-grandpa began raising
Angus cattle and forming Shive Angus. Her story continues all the way down to her 6 year old cousin who has been
helping in the barns. Andrea’s family has a long list of members that have held positions within the Pennsylvania Angus
Association. “Angus is the breed my family has always owned and shown. It is the breed we have always been involved
with and we have all gained opportunities, experiences, and memories from it,” says Andrea. In the four generations,
there are a large number of family members participating that share the opportunity to learn. “I have learned several
lessons such as you can never stop improving, always try your best, you can make connections with people wherever you
go, and there isn’t one road you have to take,” says Andrea.
Being a part of a family tradition is something of value. Whether you are a first generation starting your own tradition or a
fourth generation continuing the legacy, it’s all for a purpose. Like these three juniors, we all strive to find our path in the
Angus industry. It could be attending a sale to add a new heifer to your herd, finding a new show to go to this summer, or
making those friendships that will last a lifetime. No matter what we do, we are continuing the legacy. Where will your
compass take you next?
  6	
  
University of Nebraska-Lincoln Block & Bridle Club
Position: Club Secretary
Tasks: compose minutes from meetings & write the
press releases when needed
  7	
  
Bill Rishel Named to Block and Bridle Hall of Fame
LINCOLN, Neb. – Bill Rishel of North Platte will be honored as a new member to the University of Nebraska-
Lincoln Block and Bridle Hall of Fame this April.
Rishel will be honored April 25th
at the Block and Bridle Club Honors Banquet at 6 p.m. at the Nebraska East
Union. Tickets to the banquet are $10 for club members and $20 for adults and non-club members. The tickets can be
purchased by calling Terri Behl at 402-472-6411 or emailing her at terri.behl@unl.edu. A reception for Bill and his family,
friends, and past honorees will precede the banquet at 5:15 p.m.
The Block and Bridle Hall of Fame honors individuals who have made commendable contributions to Nebraska
Agriculture through leadership, service, youth projects, community activities, and involvement with the University of
Nebraska-Lincoln.
Rishel was raised on a general livestock and crop farm in York, Pennsylvania. The Rishel family moved to North
Platte, NE in 1975. Along with his wife Barb, Bill started Rishel Livestock Services, Inc., a sales management company, in
1977. He also began developing Rishel Angus, a registered herd of Angus cattle. Rishel’s herd genetics have played a
dominant role in the artificial breeding companies American Breeders Service, Accelerated Genetics, and Select Sires.
Rishel is very involved in the livestock industry, having held a variety of leadership positions in many
organizations. He began his journey with the American Angus Association and Certified Angus Beef where he sat on their
Board of Directors for five years. Rishel was then Chairman of the Certified Angus Beef Board of Directors in 1995. More
recently, Rishel began becoming involved with the Nebraska Cattlemen and in 2010, was named their President. He has
also been involved with the National Cattlemen’s Beef Association, Nebraska Cattlemen Research and Education
Foundation, Ag Builders of Nebraska, NCTA statewide Advisory Council, NCBA working group on beef grading, Beef Focus
Group at US MARC and 2015 Beef Industry Long Range Planning Task Force.
Rishel Angus is know nationally and internationally and has received special recognition for their commitment to
identification and improvement of carcass merit. Bill has kept performance records on his herd and has identified
outstanding cows and cow families since the beginning. Rishel Angus was one of the first breeders to commit to
identifying the carcass merit of its cattle out of a belief that the real focus of its program needed to be the acceptance of
its product by consumers. Because of this, many of the leading individuals for carcass merit in the Angus breed carry the
Rishel Angus, B/R, prefix.
Rishel graduated in 1967 from Penn State University with a BS in Animal Science and a MS in Animal breeding
in 1969. Bill and his wife have three daughters: Jill and Ron Wolforth family reside in The Woodlands, TX, Joy and Tyler
Brandt family reside in Ankeny, IA, and Judy and Ryan Terwilliger family reside in Lincoln, NE.
The Department of Animal Science in UNL’s College of Agricultural Sciences and Natural Resources is part of the
Institute of Agriculture and Natural Resources.
###
  8	
  
Nebraska Cattlemen’s Classic
Position: Communications Intern
Tasks: compose press releases & run the social media
handles
  9	
  
Nebraska Cattlemen’s Classic 308-627-6385
PO Box 607 www.necattlemen.com
Kearney, NE 68878 rkbush@frontier.net
FOR IMMEDIATE RELEASE
Beef is cooking at the Nebraska Cattlemen’s Classic
KEARNEY, Neb. – Tuesday, Feb. 16 was a day for all cattlemen and consumers. Viaero Wireless started the day off by
sponsoring a set of workshops and lunch. These workshops covered agricultural innovation and technology. At 2 pm, the
first annual Classic Steak Cook Off began. This event brought in 12 teams from three different states to showcase their
cooking talents. The Nebraska Angus Association received first place. Second was WnW Bar BQ of Kearney, Nebraska
followed by Beefy Babes of Pierce, Nebraska. In fourth place was Pieper Seed Solutions of Farnam, Nebraska and Big
Red BBQ of Gothenburg finished fifth. “Battle of the Breeds” was held at 5 pm. This was a showcase of our state
associations of the different breeds of cattle. They were also asked to prepare a beef recipe to allow others to experience
the different tastes. Representatives from the Angus, Hereford, Simmental, Limousin and Piedmontese were in
attendance. They were judged by a people’s choice on best beef, best display and hospitality. Best hospitality went to the
Nebraska Simmental Association. Nebraska Angus Association was rewarded with the best display and best beef award.
Wednesday, Feb. 17 is a day for youth and cattle breeders. For the youth, it is FFA day. Throughout the day the youth will
have the opportunity to interact with Classic attendees and gain information for a presentation later that afternoon. A
new addition to the day is the Peterson Farm Bros from Assaria, Kansas. They will provide a presentation for the youth
about being advocates for agriculture and perform their agricultural parodies. The shows and sales kick off with the
Hereford and Red Angus show at 10 am followed by the Polled Hereford show at 11 am. Sales begin at 1:30 pm with the
Hereford sale followed by the Polled Hereford at 2 pm. The Red Angus sale is at 3 pm. At 3:30 pm, the Peterson Farm
Bros will be perform for all. Closing out the night will be the Kuhn Knight Cattlemen’s Social “Beef‐n‐Wine Tasting” at 5
pm.
###
The Nebraska Cattlemen’s Classic (NCC) is a 501(c)3 organization established in 1992 that is dedicated to the promotion of livestock
and building the future generation of leaders in the beef industry. For more information on the NCC call 308‐627‐6385 or go to
www.necattlemen.com.
February 16, 2016
  10	
  
Nebraska Cattlemen’s Classic
Position: Communications Intern
Tasks: compose press releases & run the social media
handles
  11	
  
Nebraska Cattlemen’s Classic 308-627-6385
PO Box 607 www.necattlemen.com
Kearney, NE 68878 rkbush@frontier.net
FOR IMMEDIATE RELEASE
The shows and sales continue at the Nebraska Cattlemen’s Classic
KEARNEY, Neb. – On Thursday, Feb. 18, five shows and sales took place throughout the day leading up to the Royal Ice Sale that
evening. Of the five shows, there was 134 head of cattle to make their way through the show ring to the sale block. The breeds
showcased yesterday included Angus, Simmental, Limousin, Charolais and Balancer/Gelbvieh. The high selling bull for the day was
from the Simmental sale. Lot 30, cosigned by Blind Badger Ranch of Fort Morgan, Colorado, sold for $13,000. The high selling heifer
for the day was from the Charolais sale. Lot 27, consigned by Hassebrook Charolais Farm of Genoa, Nebraska, sold for $20,000. The
Royal Ice sale consisted of 12 embryo lots and three flush lots. The high selling embryo was Lot 2, consigned by Dean Volk of Battle
Creek, Nebraska, for $12,000. The high selling flush was Lot 13, consigned by SC Cattle of Osceola, Nebraska, for $3,000.
Four more breeds are showcased at the NCC on Friday, Feb. 19. The day starts at 9 am with the Shorthorn show. Following the
Shorthorns are the Maine Anjou cattle, along with, Chianina and the Classic Open Bull & Heifer Show. The sales will begin at 1 pm
and will be on liveauctionstv.com. The NCC has a pen of five sale where breeders bring in a pen of five head of cattle for display and
to sell. This event takes place at 4 pm. The juniors will start to arrive for their weekend of exhibiting cattle. Their cattle check in takes
place from 6 to 9 pm.
###
The Nebraska Cattlemen’s Classic (NCC) is a 501(c)3 organization established in 1992 that is dedicated to the promotion of livestock
and building the future generation of leaders in the beef industry. For more information on the NCC call 308‐627‐6385 or go to
www.necattlemen.com.
February 18, 2016
  12	
  
  13	
  
AD	
  
Photography	
  
  14	
  
Ali D Photography
Position: Owner & Photographer
Client: Chase & Tiffany Davis
  15	
  
  16	
  
Nebraska Cattlemen’s Classic
Position: Communications Intern
Used for: social media
  17	
  
  18	
  
Ali D Photography
Position: Owner/Photography
Client: Nebraska Junior Angus Association
  19	
  
  20	
  
  21	
  
AD	
  
Design	
  
  22	
  
Husker Harvest Days Flyer, Front
Position: Designer
Client: Dethlefs Angus Ranch
  23	
  
  24	
  
Husker Harvest Days Flyer, Back
Position: Designer
Client: Dethlefs Angus Ranch
  25	
  
  26	
  
Nebraska Cattlemen’s Classic
Position: Designer
Client: Dethlefs Angus Ranch
  27	
  
  28	
  

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Portfolio

  • 1.   1                                                     ADAliesha Anne Dethlefs Agricultural & Environmental Sciences Communication March 2016
  • 2.   2               Contents: Writing 3-11 Photography 12-19 Design 20-27
  • 3.   3   AD   Writing  
  • 4.   4   National Junior Angus Association Position: Media Crew Member Tasks: write articles & take photographs for social media
  • 5.   5   Two Families. Eight Generations. Families are the compass that guides us. Many people involved in the cattle industry are carrying on the tradition of those before them. It may just be passed down to you by your parents or gone through many generations. What our families are doing is setting the path to continue the legacy. For three young adults, their compass pointed them in the direction of the National Junior Angus Association where they are building their own legacy. Two families. Eight generations. “Growing up I was able to watch my family raise and care for their Angus herd. I looked up to my parents and other family members and thought to myself that I wanted to be like them,” says Cale Hinrichsen. Cale (16) and his sister Eva (14) are fourth generation Angus breeders from Kansas. It all started when their great-grandpa began raising and showing Angus cattle and it only got better from there. Cale and Eva have been continuing the legacy by being actively involved with raising their own herds, attending many shows, and participating in the National Junior Angus Association. “It means a lot to be part of family history and I hope it continues many, many more years. I grew up wanting to be like my parents and now I can say that I take after them,” says Eva Hinrichsen. Cale and Eva believe that the Angus breed continues to grow through consumers seeking the Certified Angus Beef taste and the increasing involvement of those wanting to learn all about Angus. One aspect about raising and showing your own cattle that is important to Cale is being able to show in the bred and owned division and finding success. “There is a special pride to showing something that you raised, worked with and presented to the best of your ability.” Cale and Eva are very excited about continuing their family legacy in the cattle industry and Eva says it best, “This is where my passion and heart live.” “The opportunities and experiences that I have had through the Angus Association and 4-H Clubs have shaped the person I am today and will continue to influence the person I am in the future,” says Andrea Foore. Andrea (20) is a fourth generation Angus producer from Pennsylvania. Andrea’s family legacy started when her great-grandpa began raising Angus cattle and forming Shive Angus. Her story continues all the way down to her 6 year old cousin who has been helping in the barns. Andrea’s family has a long list of members that have held positions within the Pennsylvania Angus Association. “Angus is the breed my family has always owned and shown. It is the breed we have always been involved with and we have all gained opportunities, experiences, and memories from it,” says Andrea. In the four generations, there are a large number of family members participating that share the opportunity to learn. “I have learned several lessons such as you can never stop improving, always try your best, you can make connections with people wherever you go, and there isn’t one road you have to take,” says Andrea. Being a part of a family tradition is something of value. Whether you are a first generation starting your own tradition or a fourth generation continuing the legacy, it’s all for a purpose. Like these three juniors, we all strive to find our path in the Angus industry. It could be attending a sale to add a new heifer to your herd, finding a new show to go to this summer, or making those friendships that will last a lifetime. No matter what we do, we are continuing the legacy. Where will your compass take you next?
  • 6.   6   University of Nebraska-Lincoln Block & Bridle Club Position: Club Secretary Tasks: compose minutes from meetings & write the press releases when needed
  • 7.   7   Bill Rishel Named to Block and Bridle Hall of Fame LINCOLN, Neb. – Bill Rishel of North Platte will be honored as a new member to the University of Nebraska- Lincoln Block and Bridle Hall of Fame this April. Rishel will be honored April 25th at the Block and Bridle Club Honors Banquet at 6 p.m. at the Nebraska East Union. Tickets to the banquet are $10 for club members and $20 for adults and non-club members. The tickets can be purchased by calling Terri Behl at 402-472-6411 or emailing her at terri.behl@unl.edu. A reception for Bill and his family, friends, and past honorees will precede the banquet at 5:15 p.m. The Block and Bridle Hall of Fame honors individuals who have made commendable contributions to Nebraska Agriculture through leadership, service, youth projects, community activities, and involvement with the University of Nebraska-Lincoln. Rishel was raised on a general livestock and crop farm in York, Pennsylvania. The Rishel family moved to North Platte, NE in 1975. Along with his wife Barb, Bill started Rishel Livestock Services, Inc., a sales management company, in 1977. He also began developing Rishel Angus, a registered herd of Angus cattle. Rishel’s herd genetics have played a dominant role in the artificial breeding companies American Breeders Service, Accelerated Genetics, and Select Sires. Rishel is very involved in the livestock industry, having held a variety of leadership positions in many organizations. He began his journey with the American Angus Association and Certified Angus Beef where he sat on their Board of Directors for five years. Rishel was then Chairman of the Certified Angus Beef Board of Directors in 1995. More recently, Rishel began becoming involved with the Nebraska Cattlemen and in 2010, was named their President. He has also been involved with the National Cattlemen’s Beef Association, Nebraska Cattlemen Research and Education Foundation, Ag Builders of Nebraska, NCTA statewide Advisory Council, NCBA working group on beef grading, Beef Focus Group at US MARC and 2015 Beef Industry Long Range Planning Task Force. Rishel Angus is know nationally and internationally and has received special recognition for their commitment to identification and improvement of carcass merit. Bill has kept performance records on his herd and has identified outstanding cows and cow families since the beginning. Rishel Angus was one of the first breeders to commit to identifying the carcass merit of its cattle out of a belief that the real focus of its program needed to be the acceptance of its product by consumers. Because of this, many of the leading individuals for carcass merit in the Angus breed carry the Rishel Angus, B/R, prefix. Rishel graduated in 1967 from Penn State University with a BS in Animal Science and a MS in Animal breeding in 1969. Bill and his wife have three daughters: Jill and Ron Wolforth family reside in The Woodlands, TX, Joy and Tyler Brandt family reside in Ankeny, IA, and Judy and Ryan Terwilliger family reside in Lincoln, NE. The Department of Animal Science in UNL’s College of Agricultural Sciences and Natural Resources is part of the Institute of Agriculture and Natural Resources. ###
  • 8.   8   Nebraska Cattlemen’s Classic Position: Communications Intern Tasks: compose press releases & run the social media handles
  • 9.   9   Nebraska Cattlemen’s Classic 308-627-6385 PO Box 607 www.necattlemen.com Kearney, NE 68878 rkbush@frontier.net FOR IMMEDIATE RELEASE Beef is cooking at the Nebraska Cattlemen’s Classic KEARNEY, Neb. – Tuesday, Feb. 16 was a day for all cattlemen and consumers. Viaero Wireless started the day off by sponsoring a set of workshops and lunch. These workshops covered agricultural innovation and technology. At 2 pm, the first annual Classic Steak Cook Off began. This event brought in 12 teams from three different states to showcase their cooking talents. The Nebraska Angus Association received first place. Second was WnW Bar BQ of Kearney, Nebraska followed by Beefy Babes of Pierce, Nebraska. In fourth place was Pieper Seed Solutions of Farnam, Nebraska and Big Red BBQ of Gothenburg finished fifth. “Battle of the Breeds” was held at 5 pm. This was a showcase of our state associations of the different breeds of cattle. They were also asked to prepare a beef recipe to allow others to experience the different tastes. Representatives from the Angus, Hereford, Simmental, Limousin and Piedmontese were in attendance. They were judged by a people’s choice on best beef, best display and hospitality. Best hospitality went to the Nebraska Simmental Association. Nebraska Angus Association was rewarded with the best display and best beef award. Wednesday, Feb. 17 is a day for youth and cattle breeders. For the youth, it is FFA day. Throughout the day the youth will have the opportunity to interact with Classic attendees and gain information for a presentation later that afternoon. A new addition to the day is the Peterson Farm Bros from Assaria, Kansas. They will provide a presentation for the youth about being advocates for agriculture and perform their agricultural parodies. The shows and sales kick off with the Hereford and Red Angus show at 10 am followed by the Polled Hereford show at 11 am. Sales begin at 1:30 pm with the Hereford sale followed by the Polled Hereford at 2 pm. The Red Angus sale is at 3 pm. At 3:30 pm, the Peterson Farm Bros will be perform for all. Closing out the night will be the Kuhn Knight Cattlemen’s Social “Beef‐n‐Wine Tasting” at 5 pm. ### The Nebraska Cattlemen’s Classic (NCC) is a 501(c)3 organization established in 1992 that is dedicated to the promotion of livestock and building the future generation of leaders in the beef industry. For more information on the NCC call 308‐627‐6385 or go to www.necattlemen.com. February 16, 2016
  • 10.   10   Nebraska Cattlemen’s Classic Position: Communications Intern Tasks: compose press releases & run the social media handles
  • 11.   11   Nebraska Cattlemen’s Classic 308-627-6385 PO Box 607 www.necattlemen.com Kearney, NE 68878 rkbush@frontier.net FOR IMMEDIATE RELEASE The shows and sales continue at the Nebraska Cattlemen’s Classic KEARNEY, Neb. – On Thursday, Feb. 18, five shows and sales took place throughout the day leading up to the Royal Ice Sale that evening. Of the five shows, there was 134 head of cattle to make their way through the show ring to the sale block. The breeds showcased yesterday included Angus, Simmental, Limousin, Charolais and Balancer/Gelbvieh. The high selling bull for the day was from the Simmental sale. Lot 30, cosigned by Blind Badger Ranch of Fort Morgan, Colorado, sold for $13,000. The high selling heifer for the day was from the Charolais sale. Lot 27, consigned by Hassebrook Charolais Farm of Genoa, Nebraska, sold for $20,000. The Royal Ice sale consisted of 12 embryo lots and three flush lots. The high selling embryo was Lot 2, consigned by Dean Volk of Battle Creek, Nebraska, for $12,000. The high selling flush was Lot 13, consigned by SC Cattle of Osceola, Nebraska, for $3,000. Four more breeds are showcased at the NCC on Friday, Feb. 19. The day starts at 9 am with the Shorthorn show. Following the Shorthorns are the Maine Anjou cattle, along with, Chianina and the Classic Open Bull & Heifer Show. The sales will begin at 1 pm and will be on liveauctionstv.com. The NCC has a pen of five sale where breeders bring in a pen of five head of cattle for display and to sell. This event takes place at 4 pm. The juniors will start to arrive for their weekend of exhibiting cattle. Their cattle check in takes place from 6 to 9 pm. ### The Nebraska Cattlemen’s Classic (NCC) is a 501(c)3 organization established in 1992 that is dedicated to the promotion of livestock and building the future generation of leaders in the beef industry. For more information on the NCC call 308‐627‐6385 or go to www.necattlemen.com. February 18, 2016
  • 13.   13   AD   Photography  
  • 14.   14   Ali D Photography Position: Owner & Photographer Client: Chase & Tiffany Davis
  • 16.   16   Nebraska Cattlemen’s Classic Position: Communications Intern Used for: social media
  • 18.   18   Ali D Photography Position: Owner/Photography Client: Nebraska Junior Angus Association
  • 21.   21   AD   Design  
  • 22.   22   Husker Harvest Days Flyer, Front Position: Designer Client: Dethlefs Angus Ranch
  • 24.   24   Husker Harvest Days Flyer, Back Position: Designer Client: Dethlefs Angus Ranch
  • 26.   26   Nebraska Cattlemen’s Classic Position: Designer Client: Dethlefs Angus Ranch