2. 01
QUIRKY ELEPHANT
Cadillac Fairview
December 2010 - July 2011
An interactive social experience at the
Downtown Vancouver mall, Pacific
Centre, that unifies the quirky traits in
all of us!
ix lead, client liaison roles included: sketching, rapid In Collaboration With Desmond Wong, Rachel Kroft, Michael Lee, Eugenia Bertulis,
Cadillac Fairview, Pacific Centre, Emily Carr University, Cody Jones, Bobbi Kozinuk,
prototyping, user testing, co-
& co-manager managing members and outsourcing
Central West, Great Northern Way Scene Shop
3. 01
QUIRKY ELEPHANT
Cadillac Fairview
December 2010 - July 2011
Cadillac Fairview requested
an interactive sculpture for
the Downtown Vancouver
mall, Pacific Centre. The
Quirky Elephant was an
interactive Installation in
Pacific Centre unifying We were given the parameters of an
shoppers via audio playback interactive installation titled the “White
of unique quirks posted Elephant.” Cadillac Fairview requested
online anonymously. that we rebrand the project, define the
form, and oversee all production until
exhibition.
Finally choosing the “Quirky Elephant,”
our intent was to bring out the fun in a
predominantly business and retail locale.
AT COMPUTER AT PC AT ELEPHANT AT PC RETAIL AFTER PC
My role as client liaison and IX-lead was to coordinate
and chair meetings, design the system map, manage
outsourcing of interactive components and systems,
and co-manage the project with my peers. proximity sensor for
audio playback
max/msp
on a mini mac
controlled the
playback.
Prior to its unveiling, the Quirky Elephant lived in a crate
for a week to generate buzz and excitement.
4. 01
QUIRKY ELEPHANT
Cadillac Fairview
December 2010 - July 2011
Web Back-end Elephant
USER TECH PLAYLIST MAX/MSP SENSOR
WEBSITE SUPPORT
APPROVE? Y
N
N
PLAYLIST
IN PROX.? 3 ft
6ft
"PSST!" SPEAKERS
5. 02 BOOK DESIGN
Typography, Emily Carr University of Art + Design
November 2010
6. 03
POSTER DESIGN
Emily Carr Students’ Union
May 2011 - June 2012
7. 04 RE-IMAGINING WAYFINDING POSTERS
Artists Walking Home / 221A Artist Run Centre
May 2011 - June 2012
8. 05
RE-IMAGINING WAYFINDING “WELCOME” SIGN
Artists Walking Home / 221A Artist Run Centre
September - November 2012
The shell was determined by the
form of the logo for Artists Walking
Home, designed by Denise Cymbalist.
9. 06 FLO: WEARABLE BREAST PUMP
Bachelor Thesis Project
September 2011 - May 2012
A user friendly wearable breast
pump and system that encourage
and simplify donation of breast milk.
CO-INVENTOR roles included: SKETCHING, USER Co-Inventor Chiara Salini. Supervisors Louise St. Pierre, Scott Staniland, Christian
TESTING, ILLUSTRATING, BRANDING, FIELD Blyt, Eugenia Bertulis, Roman Izdebski.
B.DES THESIS PROJECT RESEARCH, RAPID PROTOTYPING, PROTOTYPE
DEVELOPMENT
10. 06 FLO: WEARABLE BREAST PUMP
Bachelor Thesis Project
September 2011 - May 2012
My grad partner Chiara Salini SYSTEM REDESIGN
and I created a system for CONSIDERATIONS
donating breast milk, as well We had to create a campaign that
as a sports-inspired bustier encouraged women to donate,
for a breastpump support. whilst maintaining the public’s
trust that donated breast milk is
tested and safe.
THE SYSTEM OPPORTUNITY
Milk Banks, a drop-off centre Opening up local birthing
for breast milk, provides hospitals to milk donation
milk for children who do not creates some breathing space
have access to it. In Canada, for the understaffed Milk Bank,
at the time of the start of and will be more convenient for
this project there was only 1 women to donate. The milk can
milk bank to accommodate then be taken to the Milk Bank to
children. Unfortunately, be pasteruzed and distributed.
formula milk does not
provide the nutrients
children need for their
immune systems.
FACTS
• The Vancouver milk bank helped over 1000
children in 2010 .
• Children in the Neonatal Intensive Care Unit are at
the top of the list for breast milk donation, followed
by children undergoing surgery. Children whose
mothers cannot lactate are at bottom priority, and
are left with formula milk.
• The World Health Organization recommends that
every child be breastfed for the first six months of
their life at least; breast milk provides nutrients and
The only Milk Bank in Canada (c. 2011) The above map shows proportionately how lines the child’s stomach the way that formula milk
many milk banks there are per continent. fails to.
Life Labs, where women can get tested Canada has 1 (c. 2011); North America has a
prior to donation total of 11, where as Brazil, for instance, has
Local Birthing Hospitals that can be upwards of 100.
opened up as donation spots
11. 06 FLO: WEARABLE BREAST PUMP
Bachelor Thesis Project
September 2011 - May 2012
THE PRODUCT
Performing user testing and
first-through-third hand research, Tubes
we determined that an electric,
hands-free pump was the most
efficient product to fit into the
system, to encourage women to
donate.
Unlike existing breat pumps, the Motor
Flo breast pump fills into smaller
bags that are convenient for
storage, rather than personal use.
This encourages more women
to naturally breastfeed their
children, a healthyand natural
relationship.
IDEATION
Just some examples of sketches and prototypes
12. 06 FLO: WEARABLE BREAST PUMP
Bachelor Thesis Project
September 2011 - May 2012
13. thank you for viewing!
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Aska Djikia
pronounced: a•ska jee•kee•ya
