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Porsche Brand Management
- 1. PORSCHE Presented by Rohit Chander Singh Student At Chitkara University
- 2. Foundation Dr. Ing. h. c. F. Porsche GmbH 1930 1939 History
- 3. 1948 1131 cm³ 35,0HP 69 Nm Torque 135 km/h 1963-1969 1991 cm³ 130-170 pk 162-183 Nm
- 4. 1969 2.000 cm³ 81 kW 1970 2195 cm³ 125-180 pk 177-199 Nm
- 5. 1972 2341 cm³ 130-190 pk 196-216 Nm 1973 3000? cm³ 230 pk 275 Nm
- 6. 1984-1989 3164 cm³ 231 pk 284 Nm 1989 911 Carrera 4 & 2 3600 cm³ 250 pk 310 Nm
- 7. 1993 3600 cm³ 272-285 pk 330-340 Nm 1998 996 watercooled ! 3387 cm³ 296 HP 350 Nm Torque 317 km/h
- 8. 2004 3596 cm³ 325-530 pk 370-680 Nm 2006 911 carera
- 9. 2007 GT3 Porsche 2008 Turbo cabriolet
- 10. 2009 911 Targa 2010 Turbo
- 11. 2011 Turbo cabriolet 911
- 12. SIGNIFICANCE
- 13. The Porsche badge is essentially the coat of arms of the city of Stuttgart, which was built on the site of a stud farm, hence the horse. The antlers and red-and-black stripes are part of the arms of the Kingdom of Wurttemberg. Which creates the Porsche Logo. 1952, EVERY PORSCHE HAS BEEN DULY ARMED WITH THIS LOGO.
- 14. The centre of the crest shows a black horse rampant, an expression both of forward thrusting power and a derivation of the city seal. For Stuttgart, established in 950 as the stud farm of ‘stuotgarten’, has had horses in its coat of arms in varying designs since the 14th century.
- 15. There has never been any reason to contemplate changing the Porsche crest’s symbolic and powerful design and thus to risk modernising it to death. Although the lettering has been slightly trimmed and the horse’s contours smoothed over time for printed versions, brochures and correspondence, for Porsche fans, however, in Germany and around the world, who associate the sports car in iconic fashion with this image, nothing has changed for 50 years.
- 16. KEY DEVELOPMENTS FOR PORSCHE Automobile HOLDING Porsche Automobil Holding SE to Launch Various Versions of New 911 08/30/2011 Porsche Automobil Holding SE planning to launch various versions of its new 911. The models to be launched are a hybrid version, an eight cylinder version and a mid engine supercar. Porsche Automobil Holding SE Plans to Launch New Model Based on Sports Model 959 from 1980s 08/29/2011 Porsche Automobil Holding SE announced that it plans to raise its sales through a new car based on the sports model 959 from the 1980s. The new model will cost between EUR 250,000 and EUR 400,000.
- 17. Porsche Automobil Holding SE to Unveil 2011 911 at Frankfurt Motor Show 08/18/2011 Porsche Automobil Holding SE is launching its 2011 911 at the Frankfurt Motor Show scheduled for September 2011. The model features LED running lights with the trapezoidal air ducts in the corners of the car, circular headlamps, smaller taillights and an interior with a sloping centre console. The vehicle is likely to be fitted with a 350bhp, 3.4 litre flat-six engine in the Carrera, and a 400bhp, 3.8 litre engine in the Carrera S.
- 18. THANK YOU FOR YOUR ATTENTION!