This document provides production details for an advertisement created by the advertising agency Goodby, Silverstein & Partners in 2004 for their client Pony International. The ad is titled "Football_Head", has dimensions of 10" x 13", and will run as a four-color spread in W Magazine. It lists the creative team who worked on the ad including the art director, copywriter, creative director, production personnel, and account manager. It also provides publication details and notes that the Pony trademark is proprietary.

1. PONY International
Ad# PONY_1
Title: “Football_Head”
Trim: 10" x 13"
4/c “W” Magazine Page
Prepared by Goodby, Silverstein & Partners. 2004
AD: Fred Raillard/Farid Mokart
CW: Fred Raillard/Farid Mokart
CD: Rich Silverstein
PP: Max Fallon
PA: Will Hung
Acct: Rene Cournoyer
Pub: Various
©2003.AllRightsReserved.ThePonytrademarkisaproprietarymarkownedbyPonyInternational,LLC.
pony.com
5/20/04 7:48 PM jamese Q11261A
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