This document discusses a study that conceptualizes the initial response of Christian relief organizations to the 2010 Haiti earthquake. The study examines communication at the macro, middle, and micro levels. It analyzes how large, battleship-style organizations differed from more entrepreneurial, PT boat-style approaches in their disaster responses. Overall, the study finds that entrepreneurial approaches to disaster work tend to garner more successes than failures.

1. CONCEPTUALIZING THE INITIAL HAITI EARTHQUAKE RESPONSE
AMONG CHRISTIAN RELIEF ORGANIZATIONS
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2. Charles Pollak, Associate Professor
Alexander Gorelik, Assistant Professor
Mass Communication Program
School of Humanities Arts & Social Sciences
Benedict College

3. “ORGANIZATIONAL RESEARCH FASHIONED AS A STORY”
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4. HAITI CONTEXT
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5. HAITI CONTEXT (CONT.)
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6. PURPOSE OF THE STUDY
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7. MACRO-, MIDDLE- AND MICRO-LEVELS
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8. THE CASE FOR CHRISTIAN SOCIAL ACTION
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9. MACRO-LEVEL COMMUNICATION
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11. MIDDLE- AND MICRO-LEVEL COMMUNICATION
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12. MIDDLE- AND MICRO-LEVEL… (CONT.)
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13. “BATTLESHIPS” VS. “PT BOATS”
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14. DISCUSSION
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15. DISCUSSION (CONT.)
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16. DISCUSSION (CONT.)

17. DISCUSSION (CONT.)

18. ENTREPRENEUR APPROACH TO DISASTER WORK
GARNERS MANY MORE SUCCESSES THAN FAILURES
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19. CONCLUSIONS
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20. CONCLUSIONS (CONT.)
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