The document discusses strategies for marketing a Mitsubishi car brand called Sunmotor Pokemon using the 4M approach: 1) Merk (Brand) - Build brand awareness of Sunmotor Pokemon by emphasizing its heritage since 1974 in Japan and technological updates. The brand has a good image with no customer complaints. 2) Memory - Leverage customer nostalgia and loyalty by maintaining a customer database to facilitate repeat orders, especially among older customers. 3) Momentum - Take advantage of peak times like after harvest seasons and school holidays to launch promotions and get "mudikers" or test drivers. 4) MarNETing (Marketing via Internet) - Start utilizing mobile and internet marketing more

5. Summary
• 4M: Merk-Memory- Momentum-MarNETing

6. 4M: MERK
Sunmotor Pokemon
Bentuk Bulet Sama Bulet 
Lahir 1974 di Solo Japan 1996
Umur Lebih Dewasa Dewasa
Awareness Dealer Mitsubishi No 2 se
Indonesia
Meroket karena Update dengan
tehnologi
Image No Problem No Problem

7. 4M: Memory
Sunmotor Pokemon
Brand Image Tidak ada masalah atau komplain
pelanggan
Banyak yg bernostalgia
Peluang Data base pelanggan memungkinkan
Repeat Order
Banyak orang tua yg main
Sunmotor Pokemon
Loyal Customer Best Customer diberi Award Generasi X ikut main
Peluang Data base pelanggan memungkinkan
Repeat Order
Banyak orang tua yg main
Brand Image Tidak ada masalah atau komplain
pelanggan
Banyak yg bernostalgia

8. 4M: Momentum
Sunmotor Pokemon
Waktu Jateng habis panen uang
“Mudikers”
Launching Liburan sekolah

9. 4M: MarNETing
• MarNETing: InterNET based MarketingSunmotor Pokemon
Portal Sebaiknya mulai Android based Sudah Mobile Android
Pengakuan Pengakuan Citizen sudah, namun Netizen
belum maximal
Netizen tahu

10. What Salesforce Do?
• Create 4M (Merk-Memory- Momentum-
MarNETing) on customer’s mind.
• Convince your customer about Mitsubishi-
Sunmotor Heritage & Achievement.
• Give award to loyal customer. (2 daily call to
Repeat Order Customer)
• Hurry up! Catch the momentum!
• Internet friendly

11. MitSUNbishi
Customer