PMA Foods redesigned their brand identity to appear more legitimate, trustworthy and approachable to their target audiences of business owners and customers who are both vegans and omnivores. The redesign included updating the logo, business cards, promotional cards, website, color palette and typeface to better represent the company's values and appeal to their various customer groups.

1. PMA Foods:
Building a Brand
Quinn Fitzpatrick

2. Brand Identity

3. Old Logo

4. Design Goals
Legitimacy, Trust, Approachability

5. Target Audience
Business Owners
Customers:
Vegans and Omnivores Alike

6. Artifacts
Business Card
Promotional Card
Website

7. Initial Redesign
Insert Logo Progression

8. Final Logo Choice
Insert Picture

9. Final Brand Identity
Insert Color Palette
Insert Typeface

10. Final Business Card
Insert Picture

11. Final Promo Card
Insert Picture

12. Final Web Design
Insert Wireframes