A presentation by Katie Karp, Brailsford & Dunlavey, Presented at a NEACUHO Conference www.neacuho.org

1. Planning, Implementing &
M a r k e t i n g Yo u r C a m p u s
Housing Vision
N E A C U H O C O N F E R E N C E
J U N E 8 , 2 0 1 2

2. AGENDA
 Welcome & Introductions
 Case Study Discussion
 The College of Saint Rose
 College History
 Existing Conditions
 Housing Master Plan
 Implementation & Construction
 Marketing
 Impact on Existing Housing
 Discussion

3. CA SE S TUDY
University of Alabama Birmingham
 Urban institution with strong medical
& research reputation
 Enrollment of 16,000 students (Fall
2008)
 63% Undergrad / 37% Grad & Professional
 2,100 on-campus residents
 13% of total student population
 5 Residence Halls
 3 operated by UAB; 2 operated by private
management

4. CA SE S TUDY
University of Alabama Birmingham
 Blazer Hall (2006)
 750 beds
 Suite Style units
 Freshmen / Honors Students
 Managed by Third Party
 100% occupancy since opening
 Impact to existing housing
 New off-campus 400-bed development planned to open

5. CA SE S TUDY
University of Alabama Birmingham
 Discussion
 What are the challenges that the University is facing?
 What can be done to improve the current situation?
 What are the vehicles in which this can be
accomplished?

6. CA SE S TUDY
UAB Housing Website

7. CA SE S TUDY
UAB Housing Website

8. CA SE S TUDY
Training of Campus TrailBlazers

9. CA SE S TUDY
Streamline Housing Application Process

10. CA SE S TUDY
Immediate Upgrades to Residence Halls
 Replacement of stoves in apartments
 Comfortable furniture in community spaces
 More collaboration with University
Maintenance
 Work Orders
 Housekeeping

11. College History
 1920 - Founded by Sisters of Saint Joseph of
Carondelet
 Primary purpose – full development of
person through strong liberal arts curriculum
 1946 – Evening division developed
to meet needs of WWII Vets

12. College History
 1949 – Graduate school added
 1969 – Fully Coed
 1970 – Lay persons added to the Board of
Trustees

13. Existing Conditions
 The College was founded in the Pine Hills
Neighborhood of Albany
 The College has worked with the neighbors
and the city to purchase property and either
renovate or raze/build new
 The College currently maintains over 90
buildings (leased & owned) and sits on over
46 acres (leased & owned)

14. Existing Conditions
 Variety of campus housing options
 2 traditional corridor-style residence halls
for first year students)
 1 suite-style building for upperclassmen
 30+ houses that line the perimeter for
upperclassmen
 Campus housing guaranteed for
as long as students remain
in residence

16. Housing Master Plan : Planning
 Market Analysis
 Feasibility Study
 Approvals & Consensus Building
 Professional Selections

17. Housing Master Plan : Planning
 Market Analysis
 Visioning Session
 Focus Groups & Stakeholder
Interviews
 Off-Campus Market Analysis
 Peer Benchmark Analysis
 Survey Analysis & Demand-Based
Programming
 Concept Development
 Phasing & Financial Analysis

18. Which years have you lived in the College's student housing? SELECT ALL THAT APPLY
(All Respondents, n = 801)
70%
61%
60%
50%
40% 38%
34%
30%
20% 19%
10% 7%
0%
Freshman year Sophomore year Junior year Senior year None

19. If your housing preferences were met each year, when would you live / have lived in the
College's student housing? SELECT ALL THAT APPLY
(All Respondents, n = 703)
70%
66%
64%
Which years have you lived in the College's student housing? SELECT ALL THAT APPLY
61%
(All Respondents, n = 801)
60%
70%
61%
51%
60%
50%
50%
40% 38%
40%
34%
31%
30%
30%
20% 19%
20% 7%
10%
15%
0%
10% Freshman year Sophomore year Junior year Senior year None
0%
Freshman year Sophomore year Junior year Senior year(s) Graduate year(s) None

20. Housing Master Plan : Planning
Market Analysis
Occupancy
 Demand
Coverage
Ratio Target Supply
 Visioning Session Traditional 3 1.0:1 0
Semi-Suite 9 1.0:1 10
 Focus Groups & Stakeholder Full Suite
Studio
32
19
1.0:1
1.1:1
30
20
Interviews One-Bedroom Apartment 19 1.1:1 20
Two-Bedroom Apartment 28 1.1:1 30
 Off-Campus Market Analysis Three-Bedroom Apartment
Four-Bedroom Apartment
57
19
1.1:1
1.1:1
50
20
Five + Bedroom Apartment 19 1.1:1 20
 Peer Benchmark Analysis 205 200
 Survey Analysis & Demand-Based
Programming
 Concept Development
 Phasing & Financial Analysis

21. Housing Master Plan : Planning
 Feasibility Study
 Concept Refinement Focus Groups
 Detailed User Interviews
 Massing / Site Analysis
 Phase I Business Plan

22. Housing Master Plan : Planning
 Feasibility Study
 Concept Refinement Focus Groups
 Detailed User Interviews
 Massing / Site Analysis
 Phase I Business Plan

23. Housing Master Plan : Planning
 Approvals & Consensus Building
 On-Campus Community
 Board of Trustees
 City of Albany
 Neighborhood

24. Housing Master Plan : Planning
 Approvals & Consensus Building
 On-Campus Community
 Board of Trustees
 City of Albany
 Neighborhood

25. Housing Master Plan : Planning
 Professional Selections
 Architect / Engineering Firm
 Construction Manager
 Financial Institution
 Commissioning Agent
 Third-party Testing
 Geotechnical Engineer
 Geothermal Engineer

26. Housing Master Plan : Implementation
 Design & Construction
NASF Total Beds Total NASF
Program
Residential Space Quantity

Per Space NASF Per Unit Beds Per Bed
Four-Bedroom Apartment (Single Occupancy BRs) 50 942 47,100 4 200 236
Single Bedroom 4 102 408
Budget
Bathroom 2 132 264
 Kitchen
Living / Dining Room
1
1
150
120
150
120
Two-Bedroom Apartment (Single Occupancy BRs) 11 561 6,171 2 22 280.5
 Schedule Single Bedroom
Bathroom
Kitchen
2
1
1
102
132
105
204
132
105
Living / Dining Room 1 120 120
 Design Reviews One-Bedroom Apartment (Single Occupancy BRs)
Single Bedroom
6
1
439
102
2,634
102
1 6 439
Bathroom 1 112 112
Cost Estimate
Kitchen 1 105 105
 Living / Dining Room 1 120 120
Total Residential Space 67 55,905 228 245
Comparisons

27. Average Construction Cost for All Projects The College of Saint Rose
Housing Master Plan : Implementation
CSI Divisions Average
Cost
Total
by Divison
Ave. GSF=
114,088
# Beds = 220
Cost / SF by Division
Variance from
Average
AVE. COST / SF
 Design & Construction
1 General Conditions $ 668,970 $ 6.45 $ 4.70 -27%
2 Sitework $ 1,757,270 $ 15.46 $ 11.48 -26%
3 Program
 Concrete $ 874,000 $ 9.29 $ 4.23 -54%
4 Masonry $ 485,023 $ 5.79 $ 4.20 -27%

6
Budget
5 Metals
Woods & Plastics
$
$
287,239 $
1,510,697 $
3.86 $
13.30 $
1.83
25.10
-53%
89%
Schedule
7 Thermal / Moisture Protection $ 662,044 $ 5.81 $ 7.18 24%
 Doors & Windows
8 $ 661,412 $ 6.85 $ 7.69 12%
9 Finishes $ 1,807,272 $ 16.96 $ 13.19 -22%
 Design Reviews
10 Specialties $ 430,917 $ 3.45 $ 0.75 -78%
11 Equipment $ 146,916 $ 1.20 $ 1.38 15%
 Cost Estimate
12 Furnishings $ 578,745 $ 4.11 $ 0.20 -95%
13 Special Construction $ 31,051 $ 0.43 $ - -
Comparisons
14 Conveying Systems $ 124,274 $ 1.10 $ 0.80 -27%
15 Plumbing / Mechanical $ 2,506,581 $ 25.06 $ 46.48 85%
16 Electrical $ 1,517,771 $ 14.08 $ 16.00 14%
Total Hard Cost / Cost per SF / Cost per Bed $ 14,050,181 $ 133 $ 149 12%

28. Average Construction Cost for All Projects The College of Saint Rose
Housing Master Plan : Implementation
CSI Divisions Average
Cost
Total
by Divison
Ave. GSF=
114,088
# Beds = 220
Cost / SF by Division
Variance from
Average
AVE. COST / SF
 Design & Construction
1 General Conditions $ 668,970 $ 6.45 $ 4.70 -27%
2 Sitework $ 1,757,270 $ 15.46 $ NASF
11.48
Total Beds Total
-26%NASF
Program
Residential Space Quantity
 Concrete
Per Space NASF Per Unit Beds
3 $ 874,000 $ 9.29 $ 4.23 -54% Bed
Per
Four-Bedroom Apartment (Single Occupancy BRs) 50 942 47,100 4 200 236
4 Masonry $
Single Bedroom 485,023 $ 5.79 $
4 102 4.20
408 -27%
Budget
Bathroom 2 132 264
5 Metals $ 287,239 $ 3.86 $ 1.83 -53%
 Kitchen
Living / Dining Room 1
1 150
120
150
120
6 Woods & Plastics $ 1,510,697 $ 13.30 $ 25.10 89%
Two-Bedroom Apartment (Single Occupancy BRs) 11 561 6,171 2 22 280.5
Schedule
7 Thermal / Moisture Protection $
Single Bedroom 662,044 $ 5.81
2 $ 102 7.18
204 24%
 Doors & Windows
8
Bathroom
$ 661,412 $
1
6.85 $
132 132
7.69 12%
Kitchen 1 105 105
9 Finishes Living / Dining Room 1,807,272 $
$ 1
16.96 $ 120 120
13.19 -22%
 Design Reviews
10 Specialties
One-Bedroom Apartment (Single Occupancy BRs)
$
Single Bedroom 430,917 $
6
3.45
1 $
439
102
2,634
0.75
102
1 6
-78%
439
Bathroom 1 112 112
11 Equipment $ 146,916 $ 1.20 $ 1.38 15%
Cost Estimate
Kitchen 1 105 105

12 Furnishings Living / Dining Room 578,745 $
$ 1
4.11 $ 120 120
0.20 -95%
Total Residential Space 67 55,905 228 245
13 Special Construction $ 31,051 $ 0.43 $ - -
Comparisons
14 Conveying Systems $ 124,274 $ 1.10 $ 0.80 -27%
15 Plumbing / Mechanical $ 2,506,581 $ 25.06 $ 46.48 85%
16 Electrical $ 1,517,771 $ 14.08 $ 16.00 14%
Total Hard Cost / Cost per SF / Cost per Bed $ 14,050,181 $ 133 $ 149 12%

29. Marketing
 August 31st – Official groundbreaking for
campus and neighborhood community
 August – Webcam

30. Marketing
 Mid November – First mailing to families
 November/December – Furniture Showcase

31. Marketing
 December/January – Second mailing to
families
 YouTube Video of Centennial Hall
 Roommate Wanted Binder & Socials
 Presentation at Student Association

32. Marketing
 Centennial Hall – Success!
 Open Houses – Not just for Admissions!
 Traditional Room Reservation – Success!

33. Impact on Existing Housing
 Intent of Centennial Hall – 150 New Beds/75
Replacement Beds
 Thinking Creatively to Find the 75 Beds
 Moving Forward

34. D ISCUSSION
Katie Karp
Project Manager
Brailsford & Dunlavey
Phone: 202.266.3408
Email: kkarp@programmanagers.com
Jennifer Richardson
Director of Residence Life
The College of Saint Rose
Phone: 518.454.5295
Email: richardj@mail.strose.edu