The document discusses a proposed film pitch to promote becoming a member of Salford Royal Trust Foundation. The film would show a young person being celebrated as they walk through a hospital corridor, with doctors, nurses and patients congratulating them. There would be party elements like confetti and banners to depict a celebration. Later, at home, the person finds a newspaper with the caption "He just became a member, why don't you?" along with logos to direct people to join. The pitchers believe this upbeat and original idea would appeal to audiences and capture their attention to encourage membership.