This advertisement will focus on self-actualization and esteem needs by targeting middle class individuals with free time, as well as intellectual college students, showing how the iPad allows easy access to books and creativity. The ad will keep things simple yet desirable by highlighting the iPad's quality, ease of use, and ability to fulfill higher psychological needs.

1. PitchiPad

3. Maslow’s Hierarchy of needsThis advert will mostly be focused on the two top things on the pyramid.

4. IdeologiesWhen people think about these brands, they think of good quality, creative, simple to use, expensive and desirable. Target AudienceThere is no specific target audience for the product how ever it is mostly aimed at someonethat has free time and middle class.Secondary Target AudienceThe secondary target audience will be intellectual People, maybe someone in college that would like to Read many books and buy them with a few clicks.TechniquesI will keep the advert very simple but it will still make it desirable for the target audience andthe secondary target audience.