The media and entertainment sector in India is expected to grow rapidly driven by increasing media penetration and the country's large population. The industry is projected to reach 1.61 trillion rupees by 2017, growing at a 15.2% compound annual growth rate. Advertising spending across media was 327.4 billion rupees in 2012, with print media receiving 46% of ad revenue. The Indian media sector seeks to hire management graduates for roles such as media manager, brand manager, content officer, and marketing manager. Eligible candidates hold a graduate degree with over 50% and have passed a competitive exam.

1. 2013
Sudheer Reddy
MEDIA MANAGEMENT

2. MEDIA MANAGEMENT
Media Management – Introduction
The media and entertainment sector could be a noteworthy employer across creative, technical and
business areas. With potential mushrooming of TV and Radio broadcast channels and growth in skill
intensive sectors of film, animation, gaming, VFX, this is only set to escalate. In the talent driven
media sector, companies could potentially differentiate based on ability to attract and retain the right
people. Digitalization has fundamentally changed broadcasting, films have scaled-up their ambitions,
and radio and print continue to defy global trends. Emerging new media segments, which include
internet advertising, online classifieds and gaming, are on a rapid growth path.
Do you know?
• India's media and entertainment industry is expected to touch 1.05 trillion rupees by 2013
driven by increasing media penetration reaching out to more among the country's huge
population, according to KPMG-FICCI report.
• The industry is expected to grow 12.5 percent a year over the next five years. The sector is
projected to grow at a healthy CAGR of 15.2 percent to reach Rs.1661 billion by 2017
• Total advertising spend across media in 2012 in India was Rs.327.4 billion
• Print media continues to be the largest beneficiary, accounting for 46 percent of the
advertising revenue at Rs.150 billion
• Radio is anticipated to see a spurt in growth at a CAGR of 16.6% over the period 2012-2017
Career Opportunities – Media Management
Indian Media sector is keen to recruit Management graduates in managerial positions like:
• Media Manager
• Communications Manager
• Brand Manager
• Data Analyst
• Content Officer
• Revenue Officer
• Information Manager
• Marketing Manager
Eligibility
Any graduate with 50% & above and has qualified in one of the competitive exams such
as CMAT/CAT/MAT/ATMA/XAT/GPAT/ICET/Others
It’s time to act
Download the application form from our website, ‘www.ushodaya.ac.in’, fill it up and send to the
following address:
Ushodaya Business School
Block B&C, 2nd
floor, Uptown Cyberabad,
100 feet road, Ayyappa Society, Madhapur,
Hitech city, Hyderabad-500081.
Contact Us
+91-9963936668

3. +91-9963927772