This document discusses trends and challenges in the beverage industry. It outlines that beverage trends are driven by consumer preferences and lifestyles. Beverages can provide benefits like hydration, energy, and refreshment. The future landscape suggests opportunities in sparkling, still, juice, dairy, and functional beverage categories like low-calorie, tea/coffee, energy, sports, flavored water, and enhanced waters. It also discusses the need for frameworks to enable manufacturers to safely develop innovative products targeted at consumers and communicate their benefits.

1. Role of Beverages ‐ Trends & Challenges
By Sunil Adsule
February 10th, 2012

2. Beverages ‐ Trends
Determinants
• Age & Profile
• Lifestyle
• Food habits
• Level of physical activity
Trends are driven by consumer preferences & needs

3. Beverage Portfolio
• Beverage Key Benefits
– Thirst Quencher – tasty hydration
– Energy
– Refreshment

4. Classified ‐ Internal use
Offerings based on Consumer Insights

5. Minute Maid
Full Fledged Juice Portfolio

6. Future Beverage Landscape
• Beverage Sector opportunities
– Sparkling beverages
– Still beverages
• Fruit Juice and Dairy based beverages
• Beverages with functional ingredients
– Low or No Cal beverages
– Tea or Coffee based beverages
– Energy Drinks
– Sports Drinks
– Flavored Waters
– Enhanced Waters
(with Vitamins / Minerals)
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7. • Low or No Cal Beverages
– No caloric sweetener used
– Primarily the DIET products
• Tea or Coffee based Beverages
– Includes carbonated
non‐carbonated tea, coffee extracts
based beverages containing milk,
and water, ready‐to‐drink products,
with sweeteners
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8. • Energy Drinks
– Includes water based beverages with or
without added carbon dioxide and contains
vitamins, minerals, herbs and herbal extracts
and other ingredients (e.g. caffeine, taurine,
glucuronolactone, etc.)
• Sports / Isotonic Drinks
– Includes water based still beverages with
electrolytes, vitamins , minerals,
peptides.
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9. Two key territories emerge for Sports drinks globally
Performance Led

10. • Flavored Waters (Still)
Still flavored water with
or without functional
ingredient
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 Enhanced Waters (with
Vitamins / Minerals)
Flavored, with addition of
vitamins, minerals,
polypeptides and other
ingredients
 Value Added Dairy
Milk and milk based
and functional Ingredients,

11. Fortification/Functional Benefits
Beverages with functional ingredients
• Fruit or vegetable juice as the carrier,
Ingredients e.g. phyto‐sterol, DHA
• With added Vitamins and Minerals

12. Enabling Framework
• Manufacturers need framework to drive
development of new products
–To make and produce innovative products
which are safe and designed for a specific
target group of consumers
• New Categories / Additives
–To communicate benefits of these products
in unambiguous manner

13. THANK YOU
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