The document discusses a strategy for the website Puma.com focusing on five key areas: strategy, scope, structure, surface, and site. It aims to outline an approach for the online presence and digital customer experience of the sporting goods brand Puma.
The document discusses a strategy for the website Puma.com focusing on five key areas: strategy, scope, structure, surface, and site. It aims to outline an approach for the online presence and digital customer experience of the sporting goods brand Puma.