The document discusses the limitations of multitasking and emphasizes the importance of maintaining focus on a single task to avoid attentional blinks and achieve a productive state of 'flow'. It introduces Vimi, a company that utilizes behavioral design principles and user testing to create effective digital solutions, including app and web design, animation, and copywriting. Vimi values trust, simplicity, harmony, and fun in its approach to client relationships and project execution.

1. PAYING ATTENTION &
THE ILLUSION OF MULTITASKING

2. HAVE YOU EVER
MISSED YOUR
FREEWAY EXIT
BECAUSE YOU
WERE TALKING
ON YOUR PHONE?

3. THAT’S BECAUSE
CONCENTRATION
HAS A PRICE…

4. OUR BRAINS
CANNOT
MULTITASK -
WE’RE BUILT TO
TACKLE ONE
TASK AT A TIME.

5. WHEN WE THINK WE’RE
MULTITASKING, WE’RE JUST
RAPIDLY BOUNCING
BETWEEN TASKS,
EVERY TIME WE BOUNCE
WE PAY A PRICE - ½ A SECOND
OF DELAY CALLED AN
ATTENTIONAL BLINK

6. 0.5 seconds
doesn’t sound like a lot

7. ...unless you’re going 120kph - Then it’s enough time
for you to plow through the full length of a school bus,
before your brain even knows it happened

8. TO OPTIMIZE YOUR WORKFLOW IT’S
BEST TO MAINTAIN FOCUS ON
ONE TASK AT A TIME
That way you avoid attentional blinks
and can enter a state of “FLOW”,
where performing an activity
provides a feeling of energized focus,
full involvement, and enjoyment in
the process.

9. For website and app
design the
implications are
simple: Whenever you
need users to
complete a task (e.g. fill a
form, complete a purchase, etc.)
it’s best to minimize
elements that might
distract them from
what they need to do

10. Learn more
Check out George Sperling
on Youtube
Sperling is a professor of both Cognitive
Science and Neurobiology & Behavior at the
University of California, Irvine.

11. COMPANY INTRODUCTION

12. DATA driven
& behavioral
DESIGN
FOR YOU
Vimi leverages the Nobel prize winning research of
psychologists & behavioral economists such as
Daniel Kahneman, Richard Thaler, Patricia Devine,
Robert Cialdini, Nir Eyal, & others, to give our
clients the edge they need to WIN.
STANDING ON THE SHOULDERS OF GIANTS

13. GREAT EXPERIENCES START
WITH REAL USERS
We’re firm believers in user testing designs
to ensure their appeal & utility for
consumers.
Starting with the earliest wireframes we
test every deliverable with real users to
ensure you’re getting screens your
customers will understand, use, enjoy &
share.

14. Vimi.co is a limited company registered in
Thailand in 2010 & jointly owned by
directors Virode Imtarnasan & Mike
Darnell. We are partnered with Smartsoft
Asia.
Our clients include:

15. Helps brands inform and
educate their audiences with
animations and web
optimized video.
Helps brands communicate
effectively with copywriting
optimized for readability on
mobile and web platforms.
Generates sales leads and
online marketing strategies
for companies.
In order to provide complete digital solutions,
we’ve established 3 sub-brands specializing in
services complementing our app & web design
offering:
● Vimivideo.com - Animation production
● Copywrite.asia - Copywriting
● DeMedia - SEM management

16. Our Values
Trust
We deliver on our
promises, speak our
mind, & own our
mistakes.
Simplicity
Life should be easy.
People deserve
practical, efficient
& scalable solutions for
everyday use.
Harmony
Life is a balancing act.
For global success we
must embrace cultural
diversity.
Fun
We love what we do.
Enjoying our work &
turning clients into
friends is something
we care about deeply.

17. Select Projects

18. 181
8
TOPS ECOMMERCE APPS
& CORPORATE WEBSITES
Design and Development of the
Tops Supermarket apps on both iOS
and Android. The apps connect to
Tops’ legacy systems.
Design and Development of four
corporate websites for Tops, Tops
Daily, Central Food Retail and
Superkoom

19. SIAM COMMERCIAL BANK
Interface design projects for SCB

20. 202
0
SCG SMART-HOME APPS IOS / ANDROID,
DESIGNER REFERENCE PORTAL
Design and Development of
smart-home apps, and
numerous other projects for
Siam Cement Group (Fortune
1,000).

21. RABBIT CARDS AND REWARDS
Multiple projects for the Rabbit card
offered by Bangkok’s Mass Transit
System (the BTS skytrain):
● Rewards program
● Corporate website

22. 222
2
BRAND WEBSITE
HEINZ THAILAND
Design and development of
brand website

23. REACH US AT:
ask@vimi.co
+66-9-1003-7545
THANK YOU!