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Patanjali Ayurved Limited (PAL)
Patanjali Ayurved Limited was established in 2006 with the vision to promote Ayurved and provide Swadeshi products, aiming for self-independence and economic growth in India. The company has rapidly grown into a major FMCG player, with a reported annual turnover of ₹5000 crore (approximately $740 million) for the fiscal year 2015-16. Patanjali operates extensive production facilities and retail chains, while competing with notable brands in the herbal and Ayurvedic products market.
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Patanjali Ayurved Limited (PAL)
- 1. PATANJALI AYURVED LIMITED M VS SAI HEMANT 1
- 2. MESSAGE The co ncept fo r fo rm ing this Co m pany was to link the rising de stiny o f m illio ns o f rural m asse s o n the o ne hand and m any m o re suffe ring and le ading unhe althy urban life style o n the o the r. The Visio n o f the Re spe cte d Swam i Ram de vji Maharaj, the re no wne d YO GAGURUand Sri Acharya Balkrishnaji, m ade the co nce pt into writing thro ug h fo rm atio n o f the Co m pany (PATANJALIAYURVED LIMITED). M V S SAI HEMANT 2
- 3. VISION & INTRODUCTION PATANJALI AYURVED LIMITED MV S SAI HEMANT 3
- 4. VISION 1. Self-independence ofIndia from Swadeshi. 2. To promote Indian product. 3. Make a largest retail chain in all over India both rural and urban market 4. To Provide reasonable price for farmers 5. To fulfill the demand of customers across the India on reasonable price. 6. To Support Indian industries by creating demands of Swadeshi products. 7. To generate employment for youth, skilled/unskilled and professionals. 8. To establish Ayurveda and create biggest market chain for herbal products. 9. To Strengthen Indian economy by replacing foreign products with Swadeshi products. M V S SAI HEMANT 4
- 5. INTRODUCTION Patanjali Ayurved Limitedis an Indian FMCG company Located in the industrial area of Haridwar Manufactures mineral and herbal products. Patanjali is the fastest growing fast-moving consumer company in India. M V S SAI HEMANT 5
- 6. HISTORY PATANJALI AYURVED LIMITED MV S SAI HEMANT 6
- 7. BREIF HISTORY Acharya Balkrishnaestablished Patanjali Ayurved Limited in 2006 along with Baba Ramdev. objective of establishing science of Ayurveda in accordance and coordinating with the latest technology and ancient wisdom. M V S SAI HEMANT 7
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- 9. REVENUES PATANJALI AYURVED LIMITED MV S SAI HEMANT 9
- 10. REVENUES Patanjali Ayurveda's annualturnover, ₹5000 crore (US$740 million) for the fiscal 2015–16. ₹2500 crore (US$370 million) for the fiscal 2014–15. ₹1200 crore (US$180 million) for the fiscal 2013–14. ₹ 850 crore (US$130 million) for the fiscal 2012–13. ₹ 450 crore (US$ 67 million) for the fiscal 2011–12. Future Group which has tied up with Patanjali sells about 30 crore (US$4.5 million) worth of Patanjali products₹ every month. M V S SAI HEMANT 10
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- 14. PRODUCTION PATANJALI AYURVED LIMITED MV S SAI HEMANT 14
- 15. PRODUCTION Patanjali Food andHerbal Park at Haridwar is the main production facility operated by Patanjali Ayurved. The company plans to establish further units in India and in Nepal. M V S SAI HEMANT 15
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- 17. PRODUCTS AYURVED Drishti Eye Drops PatanjaliAmlaExtract Capsule Patanjali Asvagandha Extract Capsule Patanjali Shilajit Sat Capsule Ashvashila Capsule HERBS Patanjali Lohasav Bhasma PatanjaliAbhrak Bhasma Patanjali Mandoor Bhasma Patanjali Shankh Bhasma Patanjali Kauri Bhasma Patanjali Seep Bhasma FOODS Patanjali Chyawanprash Aarogya Atta Aarogya Buiscuits Patanjali Baseen Pure Honey COSMETICS Patanjali Body Lotion Patanjali Face Cream PatanjaliTooth Paste Body Massage Oil PatanjaliTooth Brush M V S SAI HEMANT 17
- 18. PATANJALI PRODUCT MIX & PRODUCTLINE PATANJALI AYURVED LIMITED M V S SAI HEMANT 18
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- 21. SALES & DISTRIBUTION PatanjaliAyurved sells through nearly 4000 retail outlets as of 2015. sells its products online and is planning to open outlets at railway stations and airports. Has tied up with Pittie Group and Kishore Biyani's Future Group on 9 October 2015. Patanjali Ayurveda products are also available in modern trade stores including Reliance retail, Hyper city and Star Bazaar apart from online channels. M V S SAI HEMANT 21
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- 24. EXPORTS PATANJALI AYURVED LIMITED MV S SAI HEMANT 24
- 25. PATANJALI EXPORTS Patanjali Export-Importhas been one of the major global sourcing partner for top quality products and services. Patanjalistores developping export and trading of Fresh Pineapple from Petchburi India. Patanjalistores is exclusive license holder for exporting and marketing herbal froducts from Patanjali Ayurved Ltd, Hardwar, India to Thailand. Patanjali is also engaged in spreading Yoga by Swami Ramdev Ji Maharaj. M V S SAI HEMANT 25
- 26. COMPETITORS PATANJALI AYURVED LIMITED MV S SAI HEMANT 26
- 27. COMPETITORS 1.Dabur india ltd. 2.Shribaidyanath 3.Zandu pharmaceutical works 4.The himalaya drug company 5.Charak pharmaceuticals 6.Vicco laboratories 7.The emami group 8.Hamdard (unani) etc. M V S SAI HEMANT 27
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- 30. MARKETING MIX & MODESOF OPERATION PATANJALI AYURVED LIMITED M V S SAI HEMANT 30
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- 33. PRODUCT LIFE CYCLE OFPATANALI AYURVED LTD. PATANJALI AYURVED LIMITED M V S SAI HEMANT 33
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- 35. BENEFITS FOR PATANJALI AYURVED LIMITED PATANJALIAYURVED LIMITED M V S SAI HEMANT 35
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- 38. CHALLENGES & FUTURE POSSIBILITIES PATANJALI AYURVED LIMITED MV S SAI HEMANT 38
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