Part 1 Talking Points ARC

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Part 1: Talking Points – Team Assignment
(1) Develop three generic talking points for your client. These are key messages that you
will want to include in all PR surrounding your company, media interviews, news
releases, etc.
Usually they will look something like:
 (Name of client) is XXXX, XXXX and XXXX.
 (Name of client) specializes in XXXX, XXXX and XXXX.
 (Name of client) XXXX, XXXX and XXXX.
1) The American Red Cross of the Central Valley is a non-profit organization that helps
over 4.4 million people through ten counties seeking to prevent, prepare for, and
respond to natural and human-caused disasters through the immediate mobilization of
people and resources and the provision of community, workplace, and school-based
training.
2) The American Red Cross of the Central Valley specializes in disaster relief but our
region delivers Community-Disaster Education, First Aid/CPR, and other types of life-
saving health & safety training to thousands of people across our region to help people
prevent, prepare, and respond to emergencies.

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Part 1 Talking Points ARC

1. Part 1: Talking Points – Team Assignment (1) Develop three generic talking points for your client. These are key messages that you will want to include in all PR surrounding your company, media interviews, news releases, etc. Usually they will look something like:  (Name of client) is XXXX, XXXX and XXXX.  (Name of client) specializes in XXXX, XXXX and XXXX.  (Name of client) XXXX, XXXX and XXXX. 1) The American Red Cross of the Central Valley is a non-profit organization that helps over 4.4 million people through ten counties seeking to prevent, prepare for, and respond to natural and human-caused disasters through the immediate mobilization of people and resources and the provision of community, workplace, and school-based training. 2) The American Red Cross of the Central Valley specializes in disaster relief but our region delivers Community-Disaster Education, First Aid/CPR, and other types of life- saving health & safety training to thousands of people across our region to help people prevent, prepare, and respond to emergencies.