Parkers Prestige is a jewellery dealer and precious metal recycler that offers customers cash or new items in exchange for unwanted jewellery, watches, and other precious assets. The business aims to unlock the potential value from customers' items. Customers can receive an appraisal and leave with cash or a new purchase the same day. The business plans to initially operate from a store in Edenbridge and expand across the southeast of England and into London over 15-20 years, opening specialist stores along the way. Parker's Prestige accepts precious metals, gemstones, watches, and branded jewellery in any condition in exchange for immediate or same-day payment.

1. Parkers prestige
Jewellery dealer and precious metal recycler
By Jamie parker

2. Introduction
You will find that in life you will always need money but what if
you haven’t got money but maybe something just sitting
unloved in your jewellery box or just left in a corner gathering
dust maybe something that you just have no need for anymore
so why don’t you unlock the potential cash from your assets

3. What is the service?
You can bring your asset(s) to us for appraisal and after that
you can usually leave with cash or a new item the same day as
well and I chose this because in the time of economic
uncertainty it is perfect to have this business open as people
will buy if they can afford to or sell if they need the money and it
be can aimed at anyone who has saleable assets but needs
some liquid finance in the shortest possible amount of time

4. What price will be charged?
The top in-store instalment plan price will be £20,000 for a high
grade item unless a customer could afford a higher grade item
but the majority of items will be below £10,000 with other items
exceeding this figure being resold to high end dealers in the
Hatton garden area, this business format is appealing because
the customer can get a quality product at a less than retail
price, it better for insurance as very valuable goods are quickly
disposed of so are less susceptible to thieves as the transfer
would be so rapid

5. Future planning
Once we have started operating with the public we can set up a
bigger range of stores that will have higher boundaries on
product instalment plans and possibly have specialist stores to
expand out possible stock lines for certain products such as
high end Jewellery and watches, luxury handbags and
designer accessories in the future possibly even luxury cars

6. What place will we operate from 1
We plan to operate from a retail store in edenbridge town
centre for a few years to allow finances to build up so that we
could move on to the second phase
This would take place in between 2016-2020
Ideally we would make enough to manage to buy a property
25% outright from the phase 2 locations

7. In the second stage evolution we would spread further into the
south east and London in the following 5 years in locations like
What place will we operate from 2
-Tonbridge wells
-Sevenoaks
-Maidstone
-Dover
-Camden
-Chelsea
-Weybridge
-Epsom
-Hastings
-Brighton
-East Grinstead
-Chichester

8. Our expansion will be in the third stage and we will expand into
the rest of the uk over the course of a decade to 15 years(2025-
2035/2040) prime locations would include
What place will we operate from 3
-Exeter
-Cardiff
-Norwich
-Birmingham
-Cambridge
- Bristol
-Manchester
-Liverpool
-Belfast
-Edinburgh
-Glasgow
-Dublin
This would be when I would start opening specialist stores as I
have previously listed

9. Promotion methods
I will promote the product using both offline and online methods
including local newspapers and magazines as well as using
social media platforms and posters in the operating areas
In the later stages I will also use google AdWords to link people
to my website rather than my rivals
The target market is open to anyone who either has assets to
sell or cash to buy

10. What will we accept
-Precious metals in any
condition
-prestige watches
-high quality branded
Jewellery
-loose precious and
semiprecious gemstones

11. Examples of accepted products
metals prestige
Watches
Jewellery
Silver
.400-.999
Rolex Ulysse
Nardin
Cartier Louis Vuitton
Gold 8Kt-
24Kt
Jaeger
Lecoultre
Hublot Tiffany & co. Versace
Platinum
.800-.999
Longines Ebel Pandora Bvlgari
Palladium
.950-.999
Patek
Philippe
Martin
Braun
Versace Faberge
Cartier IWC Links of London Oscar Hayman
Tag Heuer Panerai Harry Winston Judith Ripka
Omega Hublot Vera Wang Daussi
Audemars
Piguet
Zenith Chanel Tacori
Breitling Amongst
others
Van Cleef and Arpels Amongst
others

12. What will it be?
parkers prestige is a retail company where a product can be
traded for its value based upon the following chart for speed of
process
Item format Speed of payment
Precious metals, gemstones
jewellery, bullion and coins
Immediate to a few days
Prestige watches Immediate to a few days

13. What we will do with what can be
sold to usItem format What we will do
Precious metals, gemstones, jewellery
Bullion and coins
Depending upon condition, items may
be purchased as scrap or to be resold
through the store or high value goods
may be sold to a high end retail agent in
Hatton garden
Prestige watches Cleaned and repaired if required before
being resold either via the store or to a
high value retail agent in Hatton garden