Extracting marketing insight from Google searches Clustaar
This document summarizes search query data from Google to provide marketing insights. It shows the huge volume of queries per month in 60 languages. The analysis of queries can identify market opportunities, help companies get their positioning and messaging right, and show how consumer interests cluster differently in various markets. For example, a comparison of drinking water queries in the US and Mexico found weight loss and sports drinks of higher interest in the US, while drinkable water is a bigger need in Mexico. The summary provides contact information to get fresh market insights from search query analysis.
NutriTea proposes an integrated marketing communications strategy using print media (newspapers and magazines), out-of-home advertising (billboards and bus/MRT ads), radio, the internet (social media and their website), and publicity events. The strategy aims to promote NutriTea's health benefits and flavors to professionals through a multi-pronged approach across different media channels to increase awareness. Key elements include newspaper and magazine ads in English and Chinese, billboards near the CBD, social media campaigns on sites like Facebook and Twitter, and participating in the New Paper Big Walk event.
Uses and gratifications of Facebook in SingaporeAzmiSuhaimi
This document is a final paper submitted by five students for a course on Theories of Communications and New Media at the National University of Singapore. It analyzes how the social networking site Facebook fulfills users' needs for social integration based on Uses and Gratifications theory. The paper includes an abstract, introduction, literature review on Uses and Gratifications frameworks, analysis of how Facebook satisfies needs for communication, interaction, homophily and reinforcement of group norms, and a discussion section with recommendations and limitations.
(An excerpt from a collaborative Advertising Strategies project where I was tasked to do research on the media plan and mix. Selected demographics include PMEBS- Professionals, Managers, Executives and Businessmen.)
The document provides a critique of several virtual office and serviced office websites in Singapore, including Regus, Virtual Office Singapore, Servcorp Singapore, and Central Offices. It analyzes the objectives, target audiences, design strengths and weaknesses of each site. Elements that provide good design practices, such as clear navigation, professional aesthetics, and comprehensive information are identified from the better-designed sites to include in the student's own website.
Public relations issue summary report sea shephardAzmiSuhaimi
The document presents a group report for the Sea Shepherd Conservation Society (SSCS) on their campaign against Japanese whaling. It outlines 3 objectives: 1) Increase positive opinions of SSCS by 20% through non-violent tactics. 2) Increase public support by 15% through awareness campaigns. 3) Increase annual meetings with Japan from 0 to 4 to lobby for stricter whaling laws. Strategies include changing SSCS's aggressive image, collaborating with other NGOs, releasing documentaries, and presenting research at government meetings. Success will be measured through surveys, donations, and number of meetings with Japan.
Is it plausible to argue that realism possesses an “eternal relevance” in exp...AzmiSuhaimi
This document is an essay analyzing whether realism possesses an "eternal relevance" in explaining the conduct of nation states. In 3 sentences: The essay argues that while realism continues to provide some explanations for state behavior, its assumptions of state-centric power politics may be weakening with the rise of non-state actors and globalization. However, realism has shown resilience over time by adapting its theories to changing contexts. Therefore, realism likely retains relevance so long as the state system and assumptions of power and security among states remain dominant in international relations.
This document analyzes the competitive advertising efforts of NutriTea's direct competitors. It identifies several direct competitors under the parent company Yeo Hiap Seng, including Yeo's Asian Drinks, Yeo's Ready to Drink Tea, and Allswell. These brands advertise through various promotions, print ads, and television commercials. Pokka is also identified as a direct competitor that utilizes social media, print ads, and outdoor advertising. Marigold Peel Fresh is described as an indirect competitor that advertises through television commercials. The document provides details on specific advertising campaigns and promotions run by each competitive brand.
Extracting marketing insight from Google searches Clustaar
This document summarizes search query data from Google to provide marketing insights. It shows the huge volume of queries per month in 60 languages. The analysis of queries can identify market opportunities, help companies get their positioning and messaging right, and show how consumer interests cluster differently in various markets. For example, a comparison of drinking water queries in the US and Mexico found weight loss and sports drinks of higher interest in the US, while drinkable water is a bigger need in Mexico. The summary provides contact information to get fresh market insights from search query analysis.
NutriTea proposes an integrated marketing communications strategy using print media (newspapers and magazines), out-of-home advertising (billboards and bus/MRT ads), radio, the internet (social media and their website), and publicity events. The strategy aims to promote NutriTea's health benefits and flavors to professionals through a multi-pronged approach across different media channels to increase awareness. Key elements include newspaper and magazine ads in English and Chinese, billboards near the CBD, social media campaigns on sites like Facebook and Twitter, and participating in the New Paper Big Walk event.
Uses and gratifications of Facebook in SingaporeAzmiSuhaimi
This document is a final paper submitted by five students for a course on Theories of Communications and New Media at the National University of Singapore. It analyzes how the social networking site Facebook fulfills users' needs for social integration based on Uses and Gratifications theory. The paper includes an abstract, introduction, literature review on Uses and Gratifications frameworks, analysis of how Facebook satisfies needs for communication, interaction, homophily and reinforcement of group norms, and a discussion section with recommendations and limitations.
(An excerpt from a collaborative Advertising Strategies project where I was tasked to do research on the media plan and mix. Selected demographics include PMEBS- Professionals, Managers, Executives and Businessmen.)
The document provides a critique of several virtual office and serviced office websites in Singapore, including Regus, Virtual Office Singapore, Servcorp Singapore, and Central Offices. It analyzes the objectives, target audiences, design strengths and weaknesses of each site. Elements that provide good design practices, such as clear navigation, professional aesthetics, and comprehensive information are identified from the better-designed sites to include in the student's own website.
Public relations issue summary report sea shephardAzmiSuhaimi
The document presents a group report for the Sea Shepherd Conservation Society (SSCS) on their campaign against Japanese whaling. It outlines 3 objectives: 1) Increase positive opinions of SSCS by 20% through non-violent tactics. 2) Increase public support by 15% through awareness campaigns. 3) Increase annual meetings with Japan from 0 to 4 to lobby for stricter whaling laws. Strategies include changing SSCS's aggressive image, collaborating with other NGOs, releasing documentaries, and presenting research at government meetings. Success will be measured through surveys, donations, and number of meetings with Japan.
Is it plausible to argue that realism possesses an “eternal relevance” in exp...AzmiSuhaimi
This document is an essay analyzing whether realism possesses an "eternal relevance" in explaining the conduct of nation states. In 3 sentences: The essay argues that while realism continues to provide some explanations for state behavior, its assumptions of state-centric power politics may be weakening with the rise of non-state actors and globalization. However, realism has shown resilience over time by adapting its theories to changing contexts. Therefore, realism likely retains relevance so long as the state system and assumptions of power and security among states remain dominant in international relations.
This document analyzes the competitive advertising efforts of NutriTea's direct competitors. It identifies several direct competitors under the parent company Yeo Hiap Seng, including Yeo's Asian Drinks, Yeo's Ready to Drink Tea, and Allswell. These brands advertise through various promotions, print ads, and television commercials. Pokka is also identified as a direct competitor that utilizes social media, print ads, and outdoor advertising. Marigold Peel Fresh is described as an indirect competitor that advertises through television commercials. The document provides details on specific advertising campaigns and promotions run by each competitive brand.