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How To Dominate Page One of Google - #edgelondon – May 2014
The document discusses the importance of brand visibility and online reputation management, emphasizing that 25% of brand-related searches do not lead to the company's website. It highlights techniques for SEO optimization, social media engagement, and effective brand monitoring strategies to enhance site traffic and conversions. Additionally, it presents various tools and practices for improving online presence, including structured markup and content promotion.
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Similar to How To Dominate Page One of Google - #edgelondon – May 2014
How To Dominate Page One of Google - #edgelondon – May 2014
- 1. By Oliver Ewbank(@Koozai_Ollie) PAGE ONE DOMINATION #EDGELONDON – MAY 2014
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- 5. Research Website Research BrandResearchBuy WHYIS THIS IMPORTANT?
- 6. 25%OF BRAND RELATEDSEARCHES DON’T END UP ON YOUR SITE ClickZ
- 7. DID YOU KNOW? 90%OFCUSTOMERS SAY THAT BUYING DECISIONS ARE INFLUENCED BY ONLINE REVIEWS (MARKETING LAND)
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- 37. WHAT ARE RICH SNIPPETS? “Structuredmarkup is a way of annotating information already on your website to help Google and others understand information more precisely.” Source: Google
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- 41. HOW TO USE YOURBLOG
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- 52. LinkedIn Quora FacebookTwitter YouTubeGoogle+SlidesharePinterest Expertfile FourSquare About.Me Scoop.it STRONG PROFILES
- 53. TOP RANKING SITES 1- Domains 2 - Wikipedia 3 - News 4 - Financials 5 - Customers 6 – Social Profiles 7 - Niche Sites 8 - Vouchers 9 - Industry 10 - Videos
- 56. PR Team: Citationin headline? GOOGLE NEWS Blog Content: Breaking news? Quality: Journalistic standards? Advice columns: Wont be featured
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- 62. A good linkis one that adds value to the user Will the link deliver traffic, conversions, brand awareness, shares, or engagement? If the link is there for no other reason than SEO, then it’s unnatural GENERAL GUIDELINES
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- 76. Gain fantastic FREEinsights into how your brand is shared socially, with Google Analytics reporting Gain fantastic FREE insights into how your brand is shared socially, with Google Analytics reporting
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- 81. BUILD RELEVANCE Your Website Extra Domain Wikipedia PressRelease Social Profiles Google+ YouTube Facebook Twitter Google+ YouTube Visuals Your Blog Infographic Your Blog News News News
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- 98. THANK YOU FORLISTENING @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262 koozai.com
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- 102. THANK YOU FORLISTENING @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262 koozai.com
Editor's Notes
- #3 Free tool at the endAvoid pitfalls, get it right the first timeControl page one of GooglePosition positive pressRemove negative itemsProtect brand assetsIf not done you will lose page 1 dominanceImage by daoducquan
- #4 http://www.bigstockphoto.com/image-28225274/stock-photo-barcelona%2C-spain-july-27%3A-mo-farah-of-great-britain-winning-the-men-10000m-final-during-the-20th-e
- #5 http://www.bigstockphoto.com/image-3919710/stock-photo-olympics-mens-100-meter-sprint
- #9 http://www.bigstockphoto.com/image-44417665/stock-photo-virgin-america-airbus-a320-214
- #11 http://www.bigstockphoto.com/image-62638898/stock-photo-stuttgart%2C-germany-april-01%2C-2014%3A-hugo-boss-store-hugo-boss-based-in-metzingen-in-germany-it-has
- #12 http://www.bigstockphoto.com/image-50985044/stock-photo-passenger-plane-above-the-clouds
- #15 http://www.bigstockphoto.com/image-10292142/stock-photo-question-mark
- #16 http://www.bigstockphoto.com/image-59712695/stock-photo-wroclaw%2C-poland-january-10%2C-2014%3A-google-com-homepage-with-a-cursor-on-the-search-button
- #27 http://www.bigstockphoto.com/image-35183468/stock-photo-panda-bear
- #28 http://www.bigstockphoto.com/image-44251768/stock-photo-a-pair-of-parrots
- #31 http://www.bigstockphoto.com/image-36366121/stock-photo-red-eyed-tree-frog-peeping-curiously-between-green-leafs-in-rainforest-costa-rica-curious-cute-night
- #34 http://www.bigstockphoto.com/image-43262254/stock-vector-super-hero-background
- #35 This will help you whether you’ve already upgraded or not.
- #36 http://www.bigstockphoto.com/image-46891609/stock-photo-digital-photo-camera-in-studio-with-softbox-and-flashes-3d
- #41 http://www.bigstockphoto.com/image-30797861/stock-photo-blog-concept-in-word-tag-cloud-isolated-on-white-background
- #50 http://www.bigstockphoto.com/image-38237647/stock-photo-one-red-apple-on-a-background-of-green-apples
- #55 http://www.bigstockphoto.com/image-49023434/stock-photo-press-release-closeup-illustration-design-graphic
- #56 http://www.bigstockphoto.com/image-4623006/stock-photo-microphones-at-press-conference
- #58 http://www.bigstockphoto.com/image-23456561/stock-vector-a-lot-of-plus-one-at-google-plus
- #60 This will help you whether you’ve already upgraded or not.
- #62 http://www.bigstockphoto.com/image-15030065/stock-photo-emperor-penguins-in-antarctica
- #68 CHANGE COLOURS
- #69 http://www.bigstockphoto.com/image-42647851/stock-photo-spinach-and-apple-smoothie
- #85 http://www.bigstockphoto.com/image-37814620/stock-photo-smart-student
- #88 DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
- #89 DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
- #93 http://www.bigstockphoto.com/image-36413044/stock-photo-technology-in-the-hands-of-businessmen