The document outlines a packaging design project for Harvest Hill, a country store in upstate New York. The store sells various homemade goods including honey, woodwork, and antiques. Packaging was needed for honey jars, wooden bowls, and wooden vases. Design goals included creating a logo, choosing branding colors, and developing packages that are natural, protective, and help build the store's identity. Sketches and study models were created before finalizing honey jar, bowl, and vase packages that meet the goals through the use of glass, wood, cloth and twine materials and a cohesive logo design.

1. Packaging

2. Project Requirements
The purpose of this project was to create packaging for a company with weak identity and branding.
I chose a small country store located in the scenic Catskill Mountains of upstate New York. This store, Harvest Hill, has a unique variety
of products ranging from antiques to home made goods. Their speciality products include their raw unprocessed pure honey, wood work
(turnings and carvings) and various antiques. The honey jar, a bowl and a vase were chosen to design branded packaging.
Project Goals
Create a logo, choose colors for branding, give a regal country feel
Create a honey package that is simple, natural, practical, and brandable
Create a package for turned bowls that reveals bowls and is universal and brandable
Create a package for wooden vases turned from antique fence posts that is protective and brandable

3. Current Problems and Solutions
Current logo : None
Current Honey jar:
premade and bought
in bulk, same jar as
everyone else To return natural, unpasteurized honey back to a
liquid state, from a solid, the best way is to place the
jar (preferably not plastic) in a pot of water at about
120 to 140 degrees until all granules are gone
Current bowl package: Current Vase package:
None, price tag on bottom None, price tag on bottom

4. Competitive Analysis
Norpro Honey Syrup Dispenser Simple Vision Bowl Packaging 3 Vase Pots & Saucers
$11.57 on Amazon.com $15 The Gardeners Warehouse
Honey Pot & Dipper - Glass Packaging by Etsy Rift Vase by Keith Hatton
$6.00 on Amazon.com

5. Inspiration

6. Logo Design
Dignified Quality
Hand Made Classy
Country Unique

7. Honey Jar Sketches
Plastic 1/2 Clover Square honey pourer
Flip Cap Screw Cap
Glass Glass
Glass Modern hive Sold in 1/2 Clover
Screw cap Slide top honey pot Glass
Mis-Stacked
Glass
Tilt spout “B” Bottle Screw lid
Glass Plastic Glass

8. Bowl Sketches
Printed 1/2
2x cut
Flat corner
Pattern Cut 1/2
Folds Adjustable 2 Die cut logo / parting line
with 1 Piece Sleeve
glue Cut Corner
point
Card punched on bottom
OR tied taught across top
Strap Box
Partial logo die cut
Die Cut
Logo
Fat Straps
Clear Panel Twine through holes
Acrylic Door
Dome Box

9. Vase Sketches
Twine
Die cut window
Card Board Wraps Holds neck and back Laced with twine
Graphics on bottom, Crazy Angle
side and back
Card board bands Lots of negative space
xxxxxx = adjustable
2 twine fasteners Cinched cloth band “Stretched” fasteners
(one ‘stitched’)

10. Study Models

11. Models

12. Final Designs
Honey jar
Spherical
Screw cap on top Logo Design
Vertical handle for easy pouring Two colors plus black means easy
submerging rest of jar in hot water to and less expensive printing
reliquify it
Can be printed on all products easily
Glass jar
Sticker label, easy to apply and brand

13. Final Designs
Bowl strap packaging Fence post vase package
Fits many size bowls Bottom holds and protects base as well as back
Straps overlap and glue in one Cloth strap and twine in front gives the country,
spot in back for easy packaging home made look
Logo and information on front for Back allows for extensive writing of history of
simple reading the product as well as contact information
Detents allow even packing