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Oyehappy.com
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- 2. Oye Happy isa unique platform for making special occasions memorable through gifts, experiences or even simple wishes on the day. CORE VALUE PROPOSITION TARGET MARKET CUSTOMER BENEFIT Make special occasions memorable forever through truly unique gifts and experiences unavailable elsewhere. 22-40 age group, social media generation across the country, too busy with daily lives + corporate companies. Fulfil the emotional need to make a loved one's special occasion memorable, despite time constraints and distances. VALUE PROPOSITION Gifts Experiences Wishes
- 3. TEAM HARSHVARDHAN Co-founder VARUN Co-founder 6 years ofgifting experience + previous experience in strategic / operational consulting, social media and business development. 6 years of gifting experience + previous experience in advertising as creative director. Serial investor in several startups, including Hopscotch and Class Pass; Engineering grad from MIT, USA and MBA from Harvard Business School TULIKA Advisor We have evolved into India’s only platform for truly unique unique gifts and experiences. STORY SO FAR Experimented with multiple types of offerings for 6 months Delivered 3000+ gifts/ experiences in over 80 cities Launched the e-commernce portal in August 2014
- 4. The gifting industryin India is worth $30 bn. Online gifting currently contributes only $400 mn, which is growing at about 20% every year. - Most gifting companies currently cater to singular aspects of gifting. - There are barely any companies which specialise in creating unique products to fulfill the market’s need for gifts and experiences with an emotional connect. GIFTING INDUSTRY Major players include Ferns n Petals Presto Archies PERSONAL GIFTS ($20 BN) GIFTING/EXPERIENCE MARKETPLACE Recently explored by a few marketplaces like Excitinglives Giveter Flaberry CORPORATE GIFTS ($2.5 BN) Mostly unorganised with few big players like giftxoxo e-yantra Majorly dominated by local players FESTIVE GIFTS ($7.5 BN) THE MARKET GAP
- 5. Provide a holisticplatform to serve different kinds of market requirements – right from personal gifts and experiences to corporate and festive gifting to wishing someone in a fun way on a special day. Fulfill the market’s evolved need for emotional connect in gifting by creating a range of unique gifts and experiences. The opportunity is to be the market leader in gifting by covering all aspects of making an occasion memorable. THE OPPORTUNITY
- 6. GIFT IN ACAKE We are the only company in India to create its own unique gifts and experiences, which are customisable, cost effective and scalable. These are highly unique ideas created by our in-house product development team and mass manufactured by external vendors. We conceptualise unique ideas and enter into exclusive tie-ups with professionals, who handle end-to-end making of the gift. GIFTS WE CREATE MESSAGE IN A BOTTLE FRAME THE NAME LITTLE GREEN FRIEND GIFTS GIFTS WE CURATE PRINTED CUPCAKES PICNIC BASKET
- 7. The experiences weoffer are designed to be entertaining not just for the recipient, but also for on-lookers who are present at the location. We conceptualise never-seen-before ideas and enter into exclusive tie ups with service providers, who handle the end to end execution of the idea. These are unique experiences that are not easily available to customers elsewhere. EXPERIENCES EXPERIENCES WE CREATE PUPPY RETREAT GIFT A SMILE PRIVATE PANI PURI STALL HARLEY 70 MM FLIGHT RIDE EXPERIENCES WE CURATE
- 8. ‘Excite’ is aunique product designed for companies to gift memorable experiences to their employees. Not only is this a lucrative business opportunity, but also serves as an excellent marketing tool for the retail business. CORPORATE PRODUCT Kick Boxing Escapade Horse Riding Experience Scuba Diving Pottery Workshop Yoga for Salvation Zumba Excitement
- 9. PEOPLE LOVE THEOYE HAPPY BRAND The Oye Happy brand is built around the concept of 'surprise someone'. All our branding activities come with a surprise element and have received significant print and television media coverage.
- 10. PEOPLE LOVE TOTALK ABOUT US Our surprises have a very high viral co-efficient and gives people bragging rights on the social media.
- 11. KEY METRICS (SEP’14– AUG’15) Our data proves that there is a real and compelling business opportunity for Oye Happy. Total customers – 2000+ Total surprises delivered since launch – 3000+ Happiness delivered in – 80+ cities Referral customer percentage - 30% Average basket size per gift buying customer - ` 1800 Avg basket size per experience buying customer - ` 8500 Website traffic has increased by Approx. 500% Percentage increase in monthly customers – 265%
- 12. EXPERIENCES REVENUE MODEL Commissionbased through 3rd party tie-up Sales through OH portal, online + offline market-places & stores Commission based through 3rd party tie- ups GROSS MARGINS (CURRENT) 60% on created; 25% on curated 50% on in-house; 25% on curated 20% (expected) GIFTING EXCITE BASKET SIZE ` 8500 ` 1800 ` 7,500 (expected) KEY BUSINESS DETAILS Our numbers show that Oye Happy is poised to be a sustainable and scalable business ` 600 ` 650 ` 800 ` 900 ` 850 ` 800 ` 1283 ` 1807 ` 2863 ` 3178 ` 4094 ` 4950 36.1 54.2 87.9 98.5 128.5 156.3 AT PRESENT ESTIMATES FOR NEXT 18 MONTHS Q1 Q2 Q3 Q4 Q5 Q6 Basis for estimates - Our current CPA is Rs.400, which we expect will go up with increasing marketing spend '- Estimates exclude 'Excite' revenue estimates CPA (CURRENT) ESTIMATED NO. OF CUSTOMERS ESTIMATED GROSS REVENUES
- 13. SCALING FROM HERE Wehave a validated business model and now need to scale by increasing our offerings across multiple verticals and markets. Create 250 unique gifts in 12 months GIFTS Launch 1000+ experiences across 5 cities in 12 months. EXPERIENCES Focus on the Hyderabad market for 12 months; leverage retail experience tie-ups. A social app to make ‘wishing’ fun on social media, which will double up as a marketing tool. (Everyday Indian FB users celebrate their birthday.) EXCITE WISHING APP
- 14. FUNDING REQUIREMENT We requirean infusion of Rs. 2 crores, to be deployed over the next 18 months. FUNDS DEPLOYMENT 30% 15% 35% 8% TEAM TECHNOLOGY OFFICE & MISCELLANEOUS MARKETING Acquire 18000 retail customers at an avg. CPA of Rs.750 for estimated gross revenues of Rs.5.6 crores. Build a core team of specialists in product/vendor development, operations, marketing and for Excite. Invest in enhancing customer experience, increasing operational efficiency, create the wishing app, build tech support for Excite. Includes sampling expenses, inventory building, industrial printer, etc.
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