The document discusses rebranding the Adrenaline Internship program to make it more relevant to the current and next generation of interns. It suggests focusing on gaining valuable experiences, developing a fresh perspective, and working on world-class brands. The rebranding opportunity is described as amazing but also carrying responsibility. The number "10" is referenced throughout relating to the 10 week program length.

1. AIR
ADRENALINE INTERNSHIP REBRAND
!"#$%&'(')"*+,-'('.&%%*'('/01

2. OBJECTIVE
TO CREATE A BRAND THAT IS RELEVANT
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.%*%&2$03*'35'*0/%'6%2)%&#7

4. WE ARE
NOT
&%8&2*)0*.

5. WHAT DO
WE STAND
FOR?

6. $3'93&/'53&'*0/%
$3'.%$'2':38
$3'.20*';26"286%'%4+%&0%*!%
$3',2;%'2'5&%#,'+%&#+%!$0;%
$3'.20*'2'$%21'1%18%&
$3'%4+%&0%*!%'$,%'*0/%'!"6$"&%
$3'.%$'5&%%'#,3%#
$3'93&/'3*'93&6)'!62##'8&2*)#

7. $3'93&/'53&'*0/%
$3'.%$'2':38
$3'.20*';26"286%'%4+%&0%*!%
OP PORTUN ITY
$3',2;%'2'5&%#,'+%&#+%!$0;%
$3'.20*'2'$%21'1%18%&
$3'%4+%&0%*!%'$,%'*0/%'!"6$"&%
$3'.%$'5&%%'#,3%#
$3'93&/'3*'93&6)'!62##'8&2*)#

8. AMAZING
OPPORTUNITY

9. IT IS WHAT
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35'0$7

10. AMAZING
OPPORTUNITY
RESPONSIBILITY

11. +

12. AMAZING
OPPORTUNITY
RESPONSIBILITY
SIMPLE AND
DEFINABLE

13. 10

14. 10 WEEKS

15. WHY A
NUMBER?

16. SPORT GLOBAL

17. WHY 10?

18. PERFECT 10

19. TOP 10

20. HANG 10

21. 2010

23. INSPIRATION

24. INSPIRATION

25. INSPIRATION

27. PEOPLE CONNECT
WITH
BRANDS
NOT
PROGRAMS

29. WELCOME, PROFILE Laura Durham
John Custer! EDI T Global Brand Design, MH 4
laura.durham@nike.co m
INBOX (1 ) EVENT S
OUTBOX ABOUT NIKE From
TRASH NIKE CAMPUS Dallas, Tx
CALENDER (! ) EVENT S
POR TLAND Cur rently
SEARCH HOUSIN G 20th and NW Bu rn sid e
SWOOSH.COM Abou t
Hey guys, I’m super excited to be
here this summer! I cannot wait to
get fully involved with everyone
and have a gr eat summer !

36. Q