The document describes a tourism website for Oswego County, New York. The site aims to promote Oswego's assets and attractions to visitors from outside the local area. It provides information on events, attractions, restaurants, shops, accommodations, and activities. The site has been optimized for search engines and receives over 230,000 readers annually through a regional tourism guide. It also has a Facebook page with over 3,000 likes that shares local news and events. Analytics show the site is successfully reaching visitors from around the state and country.

1. www.VisitOswegoNY.com

2. Top Reasons why People Travel
 To Shop!
 To Eat
 To discover Culture and Heritage
 To Find Recreational Activities/diversion
 Tourism in Oswego County last year generated 128
Million dollars!
 Oswego Should have a Chance at attracting a greater
portion of that – the City is a Diamond in the Rough …

3. Tourism Goals of the Site
 To fill a customized role in Promoting Oswego’s assets
to individuals outside of the immediate area.
 To target those who know little or nothing about the
City, or who want to know more about Oswego before
Visiting.
 To provide a means to easily find points of interest,
restaurants, shops, places to stay, historical attractions,
cultural events, Festivals, and more.
 To portray Oswego in a Positive light for those
gaining a first impression.

4. Attributes of the VisitOswegoNY Site
 Beautiful Imagery with emphasis on Activity, diversity.
 Emphasis on a nautical theme around the Great Lake
 Multi-lingual translation
 Complete Restaurant guides by cuisine, alphabetical
order, and map location
 Shops with descriptions, images, and Maps.
 Listings of places to Stay by type and location
 Upcoming Events and year-round Tourism Attractions
 Videos of Oswego’s amenities and neighborhoods
 Outdoor activities, Historic Sites, and Culture

5. Overview of Site Contents
 General Categories in Main Menu
Home Page [Spotlight, main image banners, cool
attractions, happening soon, Explore cool by nature]
Events [Festivals, Upcoming Events]
Favorite Attractions [Waterfront, A&E, Fort Ontario,
Museums, Farmers Market, Speedway, Sunsets,
Lighthouse, Fishing and Charters, SUNY Oswego]
How to Find [Directions Maps, Shopping, Marinas,
Transportation and Car Rentals, RV & Camping,
Conference and Banquet facilities, Service Clubs

6. Site Contents Continued
Information [Tourist FAQ’s, Advertisers and
Sponsors, Useful links, Video Tourbook, History of
Oswego, local online news media, City Hall, Contact
Us]
Maps [Map of Oswego, Boaters’ Guide & NOAA]
Dine [All Oswego Restaurants]
Shop [divided into Downtown, Canal Commons, East
side]
Stay [Hotels, Motels, B&B’s]

7. SEO, SEM, and Google Analytics
 The Oswego Tourism site has been optimized for
Google, Yahoo, Bing, and other popular Search sites.
 Tags, Search words, and meta phrases have been built
into each page from the ground up.
 The site is already climbing into First page ranking in
several categories, relating to Visiting, tourism, and
Activities in Oswego after only 6 months.

8. Analytics for Past One Month

9. Reach by Geographical Location

10. Google Search

11. Summer Guide
The Best of Upstate NY
‘Summer Guide
To the Best of
Upstate New
York’ Reaches
an estimated
230,000 readers
in and around
the Region.

12. Summer Guide Advertising
 VisitOswegoNY.com is Featured with a Half page ad in
this year’s (2014) ‘Summer Guide to Upstate NY’ both
the Printed and online versions

13. Accompanying Facebook Site
 The accompanying Facebook site at:
www.facebook.com/VisitOswegoNY
Is Highly successful with over 3,000
‘likes’ and 35,760 individuals Reached
in less than 6 months.
 Facebook functions as a
Complimentary companion and
features daily stories, images, and
interesting attractions/events related
ENTIRELY to tourism in Oswego.

14. Facebook Portal

15. Positive Facebook Outreach

16. Downtown Banner Display

17. Photo Art is displayed at local bank
 Images from Website are displayed (with credits to
VisitOswegoNY) at Community Bank on the Corner of East
First and Bridge Sts.

18. A Mobile Version is Available
The Mobile
version has all
the local
Restaurants,
Attractions,
Upcoming
Events, Hotels,
Maps, etc.
found on the
Main Website.

19. The Tourism
website provides
Advertising &
Sponsorship
Opportunities

20. Advertisers and Sponsors
 Restaurants ($100/year)
 Business ($125 /year AND $250/year)
 Sponsorships ($500/year AND $1000/year levels)
 Special facebook opportunities

21. Become a Part
of the Site and
Support Tourism
in Oswego!
www.VisitOswegoNY.com