Emil Capital Partners Presentation
Mission
Creating an exclusive coffee brand in the US and on an international basis

Providing an exceptional return for all of our investors

Advancing our environmentally-friendly green systems

Becoming a responsible steward and good corporate neighbor

Promote Fair Trade and Best Business practices across the globe
Investment Advantages
Inside track to an exceptional business opportunity

An international bank lender in place for up to $10 million

Potential for $73.5 million in cumulative revenues over the next 4 years

Positioned to market the first organic naturally grown decaffeinated product
Investment Advantages
Low capital investment, innovative business model and products

Cumulative EBITDA profit of $20.1 million over 4 years

Rapid USA and international introduction and penetration potential

Potential for leadership in an $18 billion United States market annually

Experienced management team
Products
100% Organic Arabica Beans

Specialty Grade

Proprietary Flavors

                             Enhanced Wet & Dry Process
                             Packaging (Closed Loop)

                             Geographical Brand Recognition

                             “Taste Ethiopia’s Fine Cup of
                             Coffee History”
Products




      Harar™                 Sidamo™             Yirgacheffe™
(blueberry /blackberry)    (floral with lemon)   (orange blossoms)
Future Products



     Limu™              Ghimbi™       Organic Crop
(sweet spicy & winey)   (chocolate)   (decaffeinated)
Markets
Americans consume 400 million cups of coffee per day making the United States the
leading consumer of coffee in the world.


                                    Arabica coffee imports in the US have increased
                                    94% in the past 5 years.

                                    Specialty coffee markets continue to grow
                                    annually 20%.

                                    Coffee consumption continues
                                    to increase worldwide (China,
                                    Brazil, Japan & India).
Markets
Target markets:
   Luxury cruise ships, five star hotels & fine dining restaurants
   First-class airline beverage service providers
   Airport specialty-grade gourmet coffee shops
   Oromia Kaffa Coffee Tasting Centers


Brand promotion and channel line distribution:
   Global importers, brokers, distributors, roasters & wholesalers
Social Impact
Our "Profit for Purpose" philosophy results in greater profitability because it
removes the shackles of small thinking to liberate untapped innovation and
imagination for real change. Our vertically integrated bean-to-cup organic
gourmet coffee enhances the coffee drinking experience and connect the
consumer to Ethiopia through:

                                      - Fair Trade
                                      -Employment,
                                      - Training
                                      - Sustainable Business Opportunities
                                      - Micro Loans
                                      - Schools
                                      - Infrastructure
Management Team
Terry Montgomery – Founder, Chairman, Chief Executive Officer

Frank Stokes – President, Director

Martin Cortes – Chief Financial Officer

Mark Machuszek – Vice President, Business Development

Michael Pooley – Vice President Sales & Marketing

Robin Holmes – Vice President, Marketing & Public Relations
Strategic Partners
Development Bank of Ethiopia – International Banking Lender

Overseas Private Investment Corporation (OPIC) – US Development Finance Institute

Jima National Coffee Research Center – Coffee Research Adviser

Tuskegee University Agricultural Research and Development

Multilateral Investment Guarantee Agency – World Banking Group

Moredocofe Farm– Supplier / Consultant
Financial Plan * **
                               YEAR 1           YEAR 2          YEAR 3          YEAR 4    %
                        After Funding    After Funding   After Funding   After Funding

      Total Revenues          932,568        7,890,963      23,070,675      41,644,182 100%

  Cost of Goods Sold          399,800        3,935,093      10,118,180      17,737,988   43%

         Gross Profit         532,768        3,955,870      12,952,495      23,906,194   57%

Controllable Expenses       1,412,100        3,137,830       7,121,463       8,969,177   22%

              EBITDA         -930,532          723,540       5,609,732      14,675,416   35%

          Net Income         -922,477          451,095       3,461,962       8,567,758   21%




          *  Assumes $5.0 million in equity investment
          ** US wholesale sales only
Oromia Kaffa
  Los Angeles, CA
   310.619.4297
www.oromiakaffa.com

Oromia kaffa presentation

  • 1.
  • 2.
    Mission Creating an exclusivecoffee brand in the US and on an international basis Providing an exceptional return for all of our investors Advancing our environmentally-friendly green systems Becoming a responsible steward and good corporate neighbor Promote Fair Trade and Best Business practices across the globe
  • 3.
    Investment Advantages Inside trackto an exceptional business opportunity An international bank lender in place for up to $10 million Potential for $73.5 million in cumulative revenues over the next 4 years Positioned to market the first organic naturally grown decaffeinated product
  • 4.
    Investment Advantages Low capitalinvestment, innovative business model and products Cumulative EBITDA profit of $20.1 million over 4 years Rapid USA and international introduction and penetration potential Potential for leadership in an $18 billion United States market annually Experienced management team
  • 5.
    Products 100% Organic ArabicaBeans Specialty Grade Proprietary Flavors Enhanced Wet & Dry Process Packaging (Closed Loop) Geographical Brand Recognition “Taste Ethiopia’s Fine Cup of Coffee History”
  • 6.
    Products Harar™ Sidamo™ Yirgacheffe™ (blueberry /blackberry) (floral with lemon) (orange blossoms)
  • 7.
    Future Products Limu™ Ghimbi™ Organic Crop (sweet spicy & winey) (chocolate) (decaffeinated)
  • 8.
    Markets Americans consume 400million cups of coffee per day making the United States the leading consumer of coffee in the world. Arabica coffee imports in the US have increased 94% in the past 5 years. Specialty coffee markets continue to grow annually 20%. Coffee consumption continues to increase worldwide (China, Brazil, Japan & India).
  • 9.
    Markets Target markets: Luxury cruise ships, five star hotels & fine dining restaurants First-class airline beverage service providers Airport specialty-grade gourmet coffee shops Oromia Kaffa Coffee Tasting Centers Brand promotion and channel line distribution: Global importers, brokers, distributors, roasters & wholesalers
  • 10.
    Social Impact Our "Profitfor Purpose" philosophy results in greater profitability because it removes the shackles of small thinking to liberate untapped innovation and imagination for real change. Our vertically integrated bean-to-cup organic gourmet coffee enhances the coffee drinking experience and connect the consumer to Ethiopia through: - Fair Trade -Employment, - Training - Sustainable Business Opportunities - Micro Loans - Schools - Infrastructure
  • 11.
    Management Team Terry Montgomery– Founder, Chairman, Chief Executive Officer Frank Stokes – President, Director Martin Cortes – Chief Financial Officer Mark Machuszek – Vice President, Business Development Michael Pooley – Vice President Sales & Marketing Robin Holmes – Vice President, Marketing & Public Relations
  • 12.
    Strategic Partners Development Bankof Ethiopia – International Banking Lender Overseas Private Investment Corporation (OPIC) – US Development Finance Institute Jima National Coffee Research Center – Coffee Research Adviser Tuskegee University Agricultural Research and Development Multilateral Investment Guarantee Agency – World Banking Group Moredocofe Farm– Supplier / Consultant
  • 13.
    Financial Plan *** YEAR 1 YEAR 2 YEAR 3 YEAR 4 % After Funding After Funding After Funding After Funding Total Revenues 932,568 7,890,963 23,070,675 41,644,182 100% Cost of Goods Sold 399,800 3,935,093 10,118,180 17,737,988 43% Gross Profit 532,768 3,955,870 12,952,495 23,906,194 57% Controllable Expenses 1,412,100 3,137,830 7,121,463 8,969,177 22% EBITDA -930,532 723,540 5,609,732 14,675,416 35% Net Income -922,477 451,095 3,461,962 8,567,758 21% * Assumes $5.0 million in equity investment ** US wholesale sales only
  • 14.
    Oromia Kaffa Los Angeles, CA 310.619.4297 www.oromiakaffa.com