(chapter excerpt from the book "StartUP Cards") Where do business concept ideas come from? Given a set of emotional triggers and social observations the person can find new areas of problems that need to be solved that require a product or service to be performed. We start with a simple definition of entrepreneurship that may provoke the audience into considering that they might find solutions to those problems that they can related to through experience. StartUP Cards: A deck of visual cards to provoke the entrepreneur into action. Link: http://amzn.com/B013XZTZKO