Branding is key to any organization. 1) Employees can become brand warriors. 2) Tapping into the social media network of employees. Merge the two and you will get effective and cost efficient model to popularize organization brand.
Emerson personal branding tips and tools 05-2015Sarah Beadle
Presentation on leveraging social media to build your personal brand. This presentation was used for Emerson employees as we build out our social brand as a company and with our employees.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
Here is a presentation on personal branding using the Pecha Kucha style - 20 slides that each run automatically for 20 seconds each. Forces you to be clear, concise, and to the point in 6:40!
Building your value proposition can often be tricky. We provide a systematic approach that will help you easily identify the value you offer and how best to communicate that to prospects.
Scott Jacobs, CEO of Harvest Consulting, gave a presentation on personal branding. He discussed developing a personal value proposition statement to clearly communicate the benefits one offers to potential employers. Jacobs provided examples of value proposition statements and how to use them. He also covered conducting research on one's strengths from others' perspectives and assessments to better understand oneself for personal branding purposes.
John Noble of Best Buy faces a strategic decision on implementing a dual-brand strategy in China after acquiring a majority stake in Five Star, China's third largest electronics retailer. Best Buy had successfully used a dual brand strategy in Canada previously. Noble must determine if it will work in China given differences in the market and consumer behavior compared to Canada. Best Buy has done extensive research on the Chinese market and competitors. It believes factors like consumer centricity, universal appeal of dual branding, standardized operations, and after-sales service through Geek Squad position it well to replicate the dual brand model in China if it tailors the strategy to China's unique economic and consumer conditions.
Emerson personal branding tips and tools 05-2015Sarah Beadle
Presentation on leveraging social media to build your personal brand. This presentation was used for Emerson employees as we build out our social brand as a company and with our employees.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
Here is a presentation on personal branding using the Pecha Kucha style - 20 slides that each run automatically for 20 seconds each. Forces you to be clear, concise, and to the point in 6:40!
Building your value proposition can often be tricky. We provide a systematic approach that will help you easily identify the value you offer and how best to communicate that to prospects.
Scott Jacobs, CEO of Harvest Consulting, gave a presentation on personal branding. He discussed developing a personal value proposition statement to clearly communicate the benefits one offers to potential employers. Jacobs provided examples of value proposition statements and how to use them. He also covered conducting research on one's strengths from others' perspectives and assessments to better understand oneself for personal branding purposes.
John Noble of Best Buy faces a strategic decision on implementing a dual-brand strategy in China after acquiring a majority stake in Five Star, China's third largest electronics retailer. Best Buy had successfully used a dual brand strategy in Canada previously. Noble must determine if it will work in China given differences in the market and consumer behavior compared to Canada. Best Buy has done extensive research on the Chinese market and competitors. It believes factors like consumer centricity, universal appeal of dual branding, standardized operations, and after-sales service through Geek Squad position it well to replicate the dual brand model in China if it tailors the strategy to China's unique economic and consumer conditions.
Creativity is required everywhere. It is believed that creativity is subject to individuals. Breaking the myth that creativity can be learned, sharing some best tips from industry in enhancing creativity.
The document discusses the importance of seeking and providing feedback to employees in order to help them improve performance and achieve goals. A survey found that most employees prefer corrective feedback over praise, and think their performance would benefit from managers providing more feedback on how to improve. Additionally, most respondents agreed that negative feedback can be effective at improving performance if delivered appropriately with the goal of helping employees track their progress on objectives.
This document discusses the importance and benefits of collaboration. It provides several key points:
- Collaboration allows teams to leverage individual expertise and produce better, more creative solutions than any one person could alone. It speeds up innovation.
- Effective collaboration requires both a collaborative culture and collaborative skills. The culture promotes open communication, flexibility, and resolving disagreements respectfully.
- Research identified several traits of highly collaborative teams, including giving all members time to speak, being socially sensitive, and including diversity. Empathetic listening and avoiding interruptions are also important.
- Collaborative skills include appreciating others, engaging in purposeful discussions, productively resolving conflicts, and effective project management.
- The document
This document discusses conflict management and resolution. It begins by noting that conflict is normal and exploring one's conflict management style. It then explains that conflict in the workplace usually arises from clashes of goals, limited resources, interdependence, or threats to needs. Prevention is better than cure, and can be achieved through regular, better, timely, and clear communication.
The document outlines a three step process for resolving conflicts: 1) get in the right frame of mind, 2) agree on the best time and place to discuss, 3) have a discussion. It also lists basics of having the right attitude, flexibility, understanding, decisiveness, timely action, and focusing on underlying issues. A framework is provided for having a structured
This document provides guidance on conducting effective interviews to evaluate candidates for roles at Craftsvilla. It outlines steps to design an interview process, prepare for interviews, conduct interviews without bias, probe candidates for past performance and future potential, ask follow-up questions, and wrap up interviews. The goal is to determine fit, allow candidates to evaluate the company, and make Craftsvilla a great recruitment experience through a structured, evidence-based interview process.
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA-❾❸❹❽❺❾❼❾❾⓿
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
ChatGPT 4o for social media step by step Guide.pdfalmutabbil
In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
its practical applications for social media success. Learn how to craft captivating posts
that resonate with your audience, leverage automation to save precious time, and utilize
ChatGPT's analytical prowess to stay ahead of the curve.
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
Facebook Fan Page Profits to boost your profits today!Rohit Gupta
Discover how to turn your Facebook Fan Page into a powerful tool for generating profits! Whether you're an entrepreneur, marketer, or small business owner, learn proven strategies to engage your audience, increase followers, and monetize your fan page effectively. From content creation and engagement tactics to advertising and conversion optimization, unlock the secrets to maximizing your business's success on Facebook. Start leveraging your fan page to boost your profits today!
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGESAJHSSR Journal
ABSTRACT: Illegal logging poses significant environmental, economic, and social challenges worldwide. This
research explores the problems associated with illegal logging in the present and future, shedding light on the
multifaceted nature of this issue and the accompanying challenges faced by governments, organizations, and
communities. The study employs a comprehensive literature review to analyze the current state of illegal
logging, its causes, and its consequences. It examines the environmental impact of deforestation, including
biodiversity loss, habitat degradation, and climate change. The researchers identify the challenges faced in
combating illegal logging in the present and anticipate future obstacles. It considers illegal logging networks'
complex and elusive nature, the limited enforcement capacity, and the need for international cooperation and
coordination. The study also examines the adoption and effectiveness of policies, regulations, and technological
advancements in curbing illegal logging practices in Davao City.
Keywords -Problems and Challenges, Cultural Disruptions, Anticipate future problems.
Creativity is required everywhere. It is believed that creativity is subject to individuals. Breaking the myth that creativity can be learned, sharing some best tips from industry in enhancing creativity.
The document discusses the importance of seeking and providing feedback to employees in order to help them improve performance and achieve goals. A survey found that most employees prefer corrective feedback over praise, and think their performance would benefit from managers providing more feedback on how to improve. Additionally, most respondents agreed that negative feedback can be effective at improving performance if delivered appropriately with the goal of helping employees track their progress on objectives.
This document discusses the importance and benefits of collaboration. It provides several key points:
- Collaboration allows teams to leverage individual expertise and produce better, more creative solutions than any one person could alone. It speeds up innovation.
- Effective collaboration requires both a collaborative culture and collaborative skills. The culture promotes open communication, flexibility, and resolving disagreements respectfully.
- Research identified several traits of highly collaborative teams, including giving all members time to speak, being socially sensitive, and including diversity. Empathetic listening and avoiding interruptions are also important.
- Collaborative skills include appreciating others, engaging in purposeful discussions, productively resolving conflicts, and effective project management.
- The document
This document discusses conflict management and resolution. It begins by noting that conflict is normal and exploring one's conflict management style. It then explains that conflict in the workplace usually arises from clashes of goals, limited resources, interdependence, or threats to needs. Prevention is better than cure, and can be achieved through regular, better, timely, and clear communication.
The document outlines a three step process for resolving conflicts: 1) get in the right frame of mind, 2) agree on the best time and place to discuss, 3) have a discussion. It also lists basics of having the right attitude, flexibility, understanding, decisiveness, timely action, and focusing on underlying issues. A framework is provided for having a structured
This document provides guidance on conducting effective interviews to evaluate candidates for roles at Craftsvilla. It outlines steps to design an interview process, prepare for interviews, conduct interviews without bias, probe candidates for past performance and future potential, ask follow-up questions, and wrap up interviews. The goal is to determine fit, allow candidates to evaluate the company, and make Craftsvilla a great recruitment experience through a structured, evidence-based interview process.
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA-❾❸❹❽❺❾❼❾❾⓿
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
ChatGPT 4o for social media step by step Guide.pdfalmutabbil
In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
its practical applications for social media success. Learn how to craft captivating posts
that resonate with your audience, leverage automation to save precious time, and utilize
ChatGPT's analytical prowess to stay ahead of the curve.
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
Facebook Fan Page Profits to boost your profits today!Rohit Gupta
Discover how to turn your Facebook Fan Page into a powerful tool for generating profits! Whether you're an entrepreneur, marketer, or small business owner, learn proven strategies to engage your audience, increase followers, and monetize your fan page effectively. From content creation and engagement tactics to advertising and conversion optimization, unlock the secrets to maximizing your business's success on Facebook. Start leveraging your fan page to boost your profits today!
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGESAJHSSR Journal
ABSTRACT: Illegal logging poses significant environmental, economic, and social challenges worldwide. This
research explores the problems associated with illegal logging in the present and future, shedding light on the
multifaceted nature of this issue and the accompanying challenges faced by governments, organizations, and
communities. The study employs a comprehensive literature review to analyze the current state of illegal
logging, its causes, and its consequences. It examines the environmental impact of deforestation, including
biodiversity loss, habitat degradation, and climate change. The researchers identify the challenges faced in
combating illegal logging in the present and anticipate future obstacles. It considers illegal logging networks'
complex and elusive nature, the limited enforcement capacity, and the need for international cooperation and
coordination. The study also examines the adoption and effectiveness of policies, regulations, and technological
advancements in curbing illegal logging practices in Davao City.
Keywords -Problems and Challenges, Cultural Disruptions, Anticipate future problems.
Organization Branding leveraging Employees and Social Media
1. Branding through
Employee & Social Media
Tapping employee social network
Making employee brand ambassadors
2. In December 1996 Hotmail had 500,000 registered users – less than a year
later they had over 12,000,000 users. This astonishing growth rate was down
to the fact that every single email sent from Hotmail included a small advert
promoting the service in the footer. That is the power of leveraging the
network.
One of the first examples of viral marketing
3. Agenda
Objective: Brand building
Who: All employees
How: Leverage Employee social network
Delivery channel: Social Media platforms
Why: Its simple, relatively easy, zero cost & highly effective
Lets tell others why employees are
proud of the place where they work
4. Concepts : Power of Networking
Six degrees of Separation (log v/phi X log squared 1/phi)
any two people are on average
separated by no more than six
intermediate connections
Time taken for spread of gossip =
estimate of time (log v/phi X log squared
1/phi); v is the number of vertices of
communication; phi stands for
conductance.
Greater Reach & Faster Reach
5. Leverage Social Networking
• Social media platforms
• Create company profile on social media platforms
• Ask employees to have their presence on major
social media platforms
• Ask employees to embrace the company profile :
like , follow , comment , tweet , retweet , post
But we need to do more……..
6. Not everything gets heard
• With so many updates on Social Media
platform, your messages will get lost
• Your messages might also get classified as junk
by audience
• Your network might simply classify as
‘irrelevant’ and hence ignore the content
7. How to ensure that messages are read
• Focus on content
• Make it relevant
• Tweak the content based on audience
Your company got USD 100 M funding. If you are technical person, talk about how the investment will fund in future technologies. If
you are biz dev person, talk about how this will help grow / enter new market
• Build interest
• Don’t repeat
Don’t publish messages every minute / hr / day just for sake of publishing messages. Publish only when there is important message
which you think will attract attention
• If possible, use neutral 3rd party references
Your company got USD 100 M funding. Don’t simply publish this message. Publish the link of Forbes magazine where this
news is covered
• Use pictorials if possible, marketing people
always believe more in pictures than in words.
• Finally, create audience
8. Build Audience
All companies have customers.
Lucky companies have fans.
But the most fortunate companies have audience.
- Jason Fried, David Heinemeier
Hansson
co-founder, 37signals
rubyonrails
You can buy a 10 sec prime spot on TV but that does not guarantee to grab attention.
When you build audience, you don’t have to buy people attention, they give it to you.
Share information that is valuable and you will slowly build a loyal audience who will get the
word spread out and will wait desperately for your next post
9. Building an audience
HOW
Speak
write / blog
Teach
how you did that
Show behind the scenes
Document – ppt / doc Tell experiences
tweet
make videos / brainsharks / whiteboards
WHAT
Reveal inside the black box
open the secret like chefs
share updates
upload on open source - github
most importantly - share freely
10. Focus on WHAT
How to build / to do / to deploy / etc
Why to do in particular way / use this framework / etc
What it takes to do / solves this problem / etc
Examples:
Share, teach, tell – TED
Behind Scenes – Deadliest Catch and Ice Road Truckers on Discovery
Pain one goes through in making something – Jackie Chan movie end scenes
Don’t worry even if its in raw format, people still will love it
11. What takes to Deliver ?
Content
Documentation
Finishing
Publish
A great content material
Document it using any of available media
Make it appealing to users, they should understand what
you are trying to say.
Publish it to make it available to all
12. Making it simple for the audience to
comprehend
Follow ‘Rule of 4’ levels -
Start with 1-3 WORDs to tell the topic
Highlight the topic in 2 - 5 SENTENCEs
Summarize in 5 - 10 LINEs
Detail out in 2 - 3 PAGEs
Wherever possible use pictorials like graphs, numbers, charts, images to start at
level ‘0’
13. Motivate employees to be
BRAND AMBASSADORS
• We all are “brand warriors” or “brand
ambassadors”
• Lets use social media so that we are the ones
conveying the message about our company
• Its not just the Marketing, HR and PR
departments whose job is to brand the
organization
• A hired model will not be able to create the
connect with the organization
• Employees live the brand, they can tell the brand,
they connect with the brand, and are considered
genuine
14. Think like a Brand Ambassador
and you will become one.
vishwadeep.anshu@gmail.com
Editor's Notes
Yu can buy a 10 sec prime spot on TV but that doesn’t grabs attention.
When you build audinece, you don’t have to buy people attention, they give it to you.
Share information that valuable and you will slowly build a loyal audinece who will get the word spread out.
There is no secrecy. Big cos are scared of teaching
Emulate chefs
REMEMEBR – CONTENT HAS TO BE AUDIENCE RELEVANT
Share on likedin, twitter, facebook…..linkedin has options to upload videos of ur work, upload ur docs or ppts
Teach – TED
Behind the scenes – discovery channel – deadliest catch and ice road truckers
Jackie chan movies
They want to see the pain behind the packaged product
Peole say butits not news reader material - Its ok to be in raw format. They love genuine stuff rather that polished ones