Parle Products is India's largest manufacturer of biscuits and confectionery, with a 70% market share in India. Founded in the 1950s, Parle makes popular brands like Parle-G, the world's largest selling biscuit. Parle-G faces challenges from rising input costs and competition from other brands. However, as the market leader in a growing biscuit market, Parle continues its focus on consumers and innovation to maintain its strong position.

1. CH INSTITUTE OF
MANAGEMENT &
COMMUNICATION
Présentation Topic-
Parle Product
Guided To Submitted By
Prof.Akshay Joshi Raj kumar Dhubiya
Vijay joshi
Amit Gupta
Free Powerpoint Templates

2. INTRODUCTION
 Parle Products has been India's largest manufacturer of
biscuits and confectionery, for almost 80 years.
 Makers of the world's largest selling biscuit.
 Parle-G, and a host of other very popular brands, the Parle
name symbolizes quality, nutrition and great taste.
 With a reach spanning even the remotest villages of India.
 It has 70% market share in India.
 The brand is estimated to be worth over rs. 2,100 crore (Rs
21 billion ).
 More than 1600 Wholesalers an 1.5 Million retail outlets

3. History
 In the 1950s the Hindu undivided Chauhan family
manufactured beverages, water, confectionery, biscuits,
etc.
 Under its registered brand name Parle.
 Over the years, the group split into three different
companies – Parle Products, Parle Bisleri and Parle
Agro.
 Currently, all three are separate companies with separate
ownership and management.
 The Goal was to cheer to children and adults.
 In that time Prakash Chauhan was the owner of the
company.

4. Mission & Vision
 Mission
"Hindustan Ki Taakat."
For over 70 years, Parle G has been a part of the lives of
every Indian. From the snow capped mountains in the
north to the sultry towns in the south, from frenetic
cities to laid back villages, Parle G has nourished,
strengthened and delighted millions
Vision
Concentrate on the consumers taste and preferences,
the Parle brand has grown from strength to strength ever
since its inception

5.  Total Market – 4000
Crores
 Total Market Growth
10 to 12 % per annum
 Parle holds 40%
Market share
 Large unorganized
sector
 Indians eat 0.48 KG
and Americans 4kg
Biscuits
 Growth phase

6. Growth Phase - Parle Cont.
 High Penetration in Market
 low price ,low margin and high volume game
 Brand Repositioning
 Addition of taste Variants (Magix ,Milk shakti)
 Addition of weight variants (25 gm to 1kg)
 Parle G market leader in Glucose sector

7. Growth Phase – Challenges
Retailoutlets (Millions)  Increased penetration
1.8
level from comp.
Parle  Increased Advert.
Britania
3.3 1.3  Variants and new
ITC
Innovative products
Advertising
 High segment
2000
Turnove variants
r
1000 Advert.
 Celebrity Brand
0 ambassadors
Parl ITC

8. Product Life Cycle
Product market growth rate
Growth
Growth
Decline
Decline
Presently, Parle G is in the maturity stage of its PLC. Time
Having said this, the brand is going strong. Span

9. Inputs Environments of Parle-G
 Wheat flour
 Sugar
 Partially hydrogenated edible vegetable
oils
 Invert syrup
 Leavening agents (503 Baking powder)
 Milk solids
 Salt

11. PRODUCTS & SERVICES
Biscuits Confectionary
 Parle – G  Melody
 Milk Shakti  Mango bite
 Parle - Magix
 Poppins
 Krackjack
 Monaco
 Kismi Toffee
 Digestive Marie  Orange Candy
 Hide & Sick  Must Bites
 Mayfair Cookies
 Sixer

12. PRODUCTS & SERVICES
SERVICES
 As apart of corporate social
responsibility policy Parle is keenly
involved in overall development of
younger generation through conduction
various programs across the region
Saraswati Vandana in the state of west
Bengal
Golu galata in Tamilnadu

13. Parle -G and Challenges
 Increasing prices of basic Raw material like ,
Sugar, Wheat, Milk, Milk powder.
 This leading to increase in manufacturing cost of
the biscuits.
 Parle G very price sensitive product.
 Small increase in price (by 50 paisa) in past had
seen high decline in sales.
 Should Parle increase flagship brand PARLE G?

14. Cont……..
 Even though the Parle is market leader in the
segment, others are also trying to capture the chunk
of market share.
 Fake brands like Parle G, Parle Jee tried to extract
market share.
 How ever only serious competition faced by Parle
G is from Britannia Tiger biscuit.

15. Problems Faced By Parle
 Stock out
 Shortage of Parle G Freebies
 Allocation Problems
 Further Dispatch Problem
 Duplicate biscuits
 Poor Sale Promotion Skills

16. Parle design related to the above problems
 Parle control the inventory.
 Stocking.
 Packaging should be good quality.
 Hire skilled employees and youth.
 Quality policy