This document describes a fast food delivery service in Prague called MESSENGER Ltd. that was founded in July 2014. It delivers meals by cargo bike within 7 minutes on average. The service operates for lunch from 11:15-13:30 and dinner from 18:00-20:30. Ordering is done through their website and mobile apps. Since starting in 2014, the number of total monthly orders has risen from the tens to over 200. The most popular days for orders are Wednesdays and customers most commonly order through the website.

1. Katerina Ovesna,
MESSENGER
Ltd.,
CZECH
REPUBLIC
Fast
food
delivery
in
Prague

2. • The
fastest
food
delivery
in
a
center
of
Prague
• Founded
July
2nd 2014
• Average
delivery
time
is
7
minutes
• The
food
is
delivered
on
cargo
bikes

3. Delivery
areaFounded
July 2nd, 2014
Delivery area
Opening hours
Lunch: 11:15 -­ 13:30
Dinner: 18:00 -­ 20:30

4. • Opening
hours
– lunch:
11:15
13:30
– dinner:
18:00
20:30
• Meals
– 1
meal
for
lunch
– 1
meal
for
dinner
• Every
day
different
meal

5. • Ordering
– Web
and
mobile
applications
for
iOS
and
Android
• Confirmation
– Confirmation
SMS
with
information
in
how
many
minutes
the
courier
comes.
• Pickup
– Picking
up
the
meal
is
possible
only
in
front
of
the
house.
Due
to
the
observance
of
the
fast
time
of
distribution
the
couriers
can
not
deliver
within
the
buildings.
How
it
works?

6. Total
orders/lunches/dinners
Year Month
Total orders Lunches Dinners
Meals / day Delivery time Meals / day Delivery time Meals / day Delivery time
2015 August 242 0:07:32 194 0:07:30 48 0:07:28
2015 July 219 0:07:07 169 0:07:07 50 0:07:05
2015 June 221 0:07:21 171 0:07:21 50 0:07:12
2015 May 188 0:07:18 150 0:07:09 38 0:07:46
2015 April 161 0:07:04 119 0:06:56 42 0:07:35
2015 March 148 0:07:15 109 0:07:11 39 0:07:28
2015 February 138 0:07:26 109 0:07:15 29 0:08:02
2015 January 88 0:06:53 75 0:06:48 13 0:07:44
2014 December 84 0:07:12 84 0:07:12
2014 November 106 0:07:25 106 0:07:25
2014 October 83 0:07:48 83 0:07:48
2014 September 70 0:05:54 70 0:05:54
2014 August 61 0:05:56 61 0:05:56
2014 July 35 0:05:27 35 0:05:27

7. Total
orders
0
50
100
150
200
250
300
August
July
June
May
April
March
February
January
December
November
October
September
August
July
20152015201520152015201520152015201420142014201420142014

8. The most orders are on Wednesday
15.0%
16.0%
17.0%
18.0%
19.0%
20.0%
21.0%
22.0%
23.0%
Monday Tuesday Wednesday Thursday Friday

9. The most people order via web site

10. Men order more then women

11. • Beef
burger
• Chicken
curry
with
rice
• Chicken
tandoori
masala
with
rice
• Chicken
in
bacon
with
carrot
puree
Most popular dishes

12. Marketing
• Facebook
• web
• Newsletters
• Press
releases
• Leaflets
• Cooperating
organizations
/MESSENGER,
STRV
etc./
Video
ordr.cz

13. Thank
you!