The Open IPTV Forum aims to establish a future-proof standard for IPTV services, transitioning from traditional TV over IP to more interactive, personalized applications. Key features include media transport over managed networks, fixed-mobile convergence, and integration with communication services and home networks. As of August 2007, the forum is expanding its membership to include various stakeholders, sharing a vision for a unified IPTV market and addressing challenges through collaborative standards development.