One Gig Content Idea Proposal The company I chose to do my content proposal for is One Gig, a local skate shop located in downtown Boston. One Gig has accounts on all main social media sites, including Twitter, Facebook and Instagram, however Instagram is their most active account. One Gig’s accounts can be found at @onegigco on all social networking sites. On Twitter, they have 773 followers, on Facebook they have 2,853 followers and 2,849 likes, and on Instagram they have 12.7 thousand followers and counting. Although Instagram will be the main target for this campaign, both Facebook will be attended to by creating posts that best fit and accentuate each sites benefits. This proposal will focus on the new campaign idea “Get a Grip”, where those who post about One Gig and enter themselves in the sweepstakes will be eligible to win One Gig griptape. Griptape is a sheet of sandpaper like material with one adhesive side that is attached to a skateboard deck to allow for traction and grip. It is an essential component of a skateboard and is needed by all who skate. By creating a give away campaign using an integral part of a skateboard, the shop will be able to not only earn the appreciation of customers in their core culture but additionally attract potential new consumers who are interested in skateboarding. The campaign will be straightforward and allow anyone who is interested to join the ability to get involved. Each sheet of grip tape costs the company about five dollars, so by setting aside one hundred sheets, the company will pay about five hundred dollars for this campaign. This is small in cost compared to some other marketing promotions they’ve done in the past. This campaign can go on through the heat of the skateboard season, May through September, allowing for twenty sheets of griptape to be given out a month. Ideally, fifty of these sheets will be handed out at the local skatepark, a sort of Mecca for those who skateboard. Meaning that each month, ten sheets are available to be won online and ten in person. These in-person drops will be promoted on the store’s social media sites and live streamed in the processes of giveaways. By handing out product in person, people will be encouraged to post on their own sites the events, promoting for more in person interaction and a way to connect directly to the “streets” (which is deeply important for skating companies to do). Additionally, people can post on their own sites about their winnings and One Gig will be able to connect directly to new customers, regardless of if those target markets have ever interacted with the brand online. These in person giveaways can prompt a sort of contest that can be aired online. Those who do the best trick will be awarded free griptape. This will help with the campaign because it will spike an interest in the brand and will lead people to post about the interactions. Not only will One ...