This document summarizes the presentation of the Odisha State Cooperative Milk Producers' Federation Limited (OMFED). It discusses the establishment and objectives of OMFED, criteria for allotting milk booths, operating areas, procurement processes, distribution channels, product mix, competitors, and promotional activities. Key points include that OMFED was established in 1980 and operates dairies across Odisha, procuring milk from district-level milk unions. It distributes products via retailers and mobile vans, offering items like milk, curd and ghee. Competitors include Amul and local vendors. OMFED promotes through electronic media, hoardings and signage.

1. PRESENTED BY:SubhashishGiri(87)SoumalyaSen (120)MousamPattanaik(98)DiptakshyaBanerjee (76)IshaMohanty (109)MadhusmitaRoul (263)

2. INTRODUCTIONThe Milk Union was established in the year 1978.At the village level :Primary Dairy cooperative society At the district level :District milk union.At the state level the State Cooperative Milk Producers FederationOMFED was registered in 1980.OMFED started to work since 1981.Took over OMPAC in 1988.

3. OBJECTIVES OF OMFEDTo carry out activities for promoting production,procurement,processing and marketing of milk and milk products.Improvement and protection of animals and economic betterment of those engaged in milk production.Purchase and/or erect building,plant machinary and other ancillary objects to carry out business.Advice,guide and assist the Milk Union .

4. CRITERIA FOR ALLOTMENT OF MILK BOOTHFor Bhubaneswar, cuttack,puri, jajpur, nimapara & khurdaapplication in plain paper is to be submitted to Dy. Gen. manager of BBSR dairy through resp. marketing in charge of that areaFor other places application should be submitted to plant manager of resp.dairyAfter receipt of the application field verification is to be done by field supervision staff After allotment Rs.5000/- is to be deposited for distributorship of all OMFED Products and Rs.1000/- for fresh Milk products only as refundable Security amount.

5. OPERATING AREA OF OMFEDBhubaneswar CityCuttackJajpur townJajpur RoadPuriKhurdaNimaparaKonark

6. PROCUREMENTSDKL M UPURI MUBDK,BLSR,MBHJ MUCTC MUBOUDH MUKEONJHAR MUOMFEDSAMBALPUR MUG.GANJAM,GAJAPATI MUSUNDARGARH MUBOLANGIRKALAHANDI,NUAPADA MUKORAPUTMKG,NVNGPURRAYAGADAKANDHAMAL MU

7. BBSR DAIRYOMPACROURKELADAIRYKEONJHARDAIRYCORPORATE OFFICEBBSRSAMBALPURDAIRYBhawanipatna dairyOMTDCBALASORE DAIRYBERHAMPURDAIRYDHENKANAL DAIRY

8. Channel Distribution SystemRETAILERSMORNINGOMFEDMOBILE VANEVENINGMORNING=Delivery starts from 2-30-3.30 amMobile van=10.30 amEvening=2.30-3.30 pmCUSTOMERS

9. CREDIT POLICY:It strictly follows the cash basis of transactions. The retailers has to make a advance payment before the milk is to be supplied. But in certain cases it provides credit. For eg. SCB Medical college, Cuttuck;Capital Hospital, Bhubaneswar etc.DAMAGE GOODS POLICY : In case of the Damaged goods, generally the retailer has to check the milk packets while taking the delivery of them. If it is found that any packet is spoiled or damaged then the Delivery Van will provide 1 pkt. extra for every 50 Ltrs. i.e. 10 pkts. for every 500 Liters.TRANSPORT SYSTEM : OMFED does not have its own transport system. Each year it calls a tender notification for the transport of the products. Each dairy gets a separate transport agency for distribution of its products.

10. PRODUCT MIX

11. Product & Pricing:Milk products:

12. Milk products contd.

13. COMPETETIORSKAMDHENU NAV JEEVANPRITVIRAJAMULLOCAL MILK VENDORS

14. Competitor market share

15. PRODUCT PROMOTIONDemand is highly more than supply in case of OMFED product For promotional activities :ELECTRONIC MEDIA: DD-ORIYAO-TVETV ORIYAHOARDINGS .WALL PAINTINGS GLOW SIGNS.

16. THANK YOU