The document presents an analysis of the fast-moving consumer goods (FMCG) sector in India, which is growing at 27% and is projected to reach $103.7 billion by 2020, with Procter & Gamble (P&G) as a key player in the personal care segment. It outlines P&G's historical milestones, market position, competitor landscape, and provides a SWOT analysis highlighting strengths, weaknesses, opportunities, and threats. Financial metrics indicate a decrease in profit ratios in 2019 and rising costs, necessitating strategic adjustments to improve profitability.

1. Submitted by:

2.  Subsector: cosmetics and personal care
 Sector: Fast Moving Consumer Goods(FMCG)
 Growth of FMCG market in India is 27 per cent and is expected to
reach US$ 103.7 billion by 2020 from US$ 49 billion in 2016.
 It is the 4th largest sector in the Indian Economy

3.  FMCG comprise of about 27% of
the market.
 Over10 years, the industry is growing 3 times much
faster than in recent decades.
 Increased consumption is the driving force.
 The personal care segment comprises of
20% of the market after food & beverages.
 P&G targeted this sector.

4. Potential
Entrants
(Moderate)
Buyers
(Moderate)
Competitive
Rivalry
(High)
Suppliers
(Low)
Substitute
(Moderate)

5. o P&G stands for Procter & Gamble
o October 31st 1837 : P&G was founded by William Procter & James Gamble
o 1880 : P&G introduced a new product , Ivory, an inexpensive soap that floats in
water
o P&G sponsored a number of radio programs- “soap operas”
o 1946: 1st product launched was Tide.
o It introduced Prell shampoo and Crest toothpaste containing fluoride
o 1985: Acquired RVI , “OLAY” was formed.
o 2005: Acquired Gillette .
o 2019: had 7.62% growth in revenue.

6.  Procter & Gamble Overseas India
B.V. is the largest promoter of P&G
holding 68.73% of total shares
 The next is Temple Trees Impex and
Investment Private Ltd. holding
1.91% of total shares.
 November 2019- highest share
June, 19,
10985
Jul, 19, 10700
Aug, 19,
10930
Sept, 19,
10200
Oct, 19,
12113.1
Nov, 19,
12250.05
Market Share Price
June, 19 Jul, 19 Aug, 19
Sept, 19 Oct, 19 Nov, 19

7. 6036
1264.29
1754.98
1132
775.57
419.13
193.17
226.13 305.25
competitor analysis according to net profit
HUL Dabur India
Godrej Consumer Marico
Colgate P&G
Jyothy Labs Bajaj Consumer
4103.59
4926.16
3639
1524.45
909.06
1069.33
510.13
2118.74
Competitor analysis according to total assets
Dabur India
Godrej
Consumer
Marico
Colgate
P&G
Jyothy Labs
Bajaj Consumer
 Net Profit : HUL is the biggest
competitor
 Total Assets : Godrej consumer is
the biggest competitor

9. STRENGTHS
1. Strong brand name in the market.
2. Owned by a strong and well established
parent brand, P&G.
3. Product is good and effective in
reducing ageing and dark spots.
4. Widely spread distribution and logistics
network.
WEAKNESSES
1. High price limits target customers.
2. Confusion about original Olay products.
3. Maximum investment done on product
thus reduces ROI.
4. Often recalls its product which affect
brand image.
1. Explore international market.
2. Product development and
innovation.
3. Expanding online presence.
1. Presence of other established brand names and other
companies.
2. Increased price of raw materials increase price of
product.
3. Threat of new entrants.
4. Difficult to change brand loyalty of customers.
SWOT of
OLAYOPPORTUNITIES THREATS

10. STP of P&G

11. • Upper class womenS
• Socially active, 35+ aged elite Indian women
intrested for a single product which will fight
agening and make them look younger and
beautiful.
T
• It is for real women who want proven results
and do not have to pay high cost of
departmental store products and do not want
to invest in expensive Spa treatments.
P

12. PLACE
 Beauty Fabric & Homecare
 Baby, feminine,& family care Grooming
 Healthcare
PRICE
PROMOTIO
N
PRODUCT
PLACE
 Market oriented price strategy
 Product bundle pricing strategy
 Premium pricing strategy
 Retailers
 Authorized distributors
 P&G shop
 Advertising Personal selling
 Public relations
 Direct Marketing
 Sales Promotion

13. BCG Matrix & PLC
• Introduction: Pantene hair
tonic
• Growth: Pantene, Vicks,
OLAY
• Maturity: Most of its
brands including OLAY.
• Decline: None

14. Financial
Statements Gross Profit Ratio: Gross Profit/net sales*100
Highest in 2017 – 28.92% & lowest in 2019- 20.61%
 Net Profit Ratio: PAT/net sales*100
Highest in 2017 – 6.77% & lowest in 2019- 23.72%
 Cost changes compared to previous years:
P&G has an 48.63% increase in direct cost and 7.66% increase in indirect cost in 2019 compared to
2018.
This implies that P&G has to reduce its cost margin in order to increase profitability.
 In the year 2018, P&G had a fixed asset value of Rs. 399.96 crore and in 2019, it increased to
Rs. 432.22 crore.
The fixed Assets added value is Rs. 32.26 crore which is good for the company.
Working Capital: Current assets- current liabilities.
P&Gs working capital is Rs. 433.15 crore and has increased compared to previous years which is
again good.
 Total Shareholders Fund/Shareholders Equity
Debt/equity ratio of P&G is 1 which means that the company’s capital structure is good. It is very good sign

17. Designation: Associate Manager- HR
Job Description:
Role Overview:
An Associate Manager in HR typically gets assignments in recruiting, training, relocation, employee
services, and benefits administration to develop his/her expertise in the different HR processes.
Responsibilities include:
 Building people and leadership capability.
 Developing an adaptive and bold organization and Creating a productive environment .
 To build business strategies, deploy them to the organization, and create the environment and systems
needed to support their delivery.
QUALIFICATIONS
 1-3 years of experience post MBA
 Pre Requisite - MBA or Master’s Program in HR.
 Good interpersonal skills to persuade, influence and adapt communication style to different situations
and individuals
Job locations: Maharashtra, India Job Type: Full-time
Contact: HR Department
Salary: not disclosed
Req No: IME00000636

18. • Training on sales
• Training on the new products launched
by the company.
• Analytical thinking on how to launch an
advertisement for the new product.
P&G believes in… PURPOSE, VALUES AND PRINCIPLES.
 P&G brands and P&G people are the base of P&G’s success.
P&G people brings value to life as we focus on improving
the lives of the world’s customers.
 The core of our PVP is personal integrity, respect for
individual and doing the right thing long term.

19. Thank You