OMG (Oh My God!) is an Instagram based data-visualization project based on over 12,000 pictures uploaded to Instagram depicting visitors to the holy sites in Jerusalem. In this project we mapped the norms, conventions, values, communications and behaviors of Instagram users visiting Al Aqsa mosque, the Holy Sepulchre church, and the Western Wall. A talk given at the Documania conference (M.Des. program at Bezalel Arts and Design Academy). Nov 2016