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![Link Building Guidelines 2015
• Quality is Important than Quantity
• Diversify the link portfolio [Multiple Sources]
• Avoid sidewide links from external sites
• Avoid exact match keyword anchor texts
– 60% Brand Name
– 20% Keywords
– 20% General Words
• Generate No Follow links from high quality sites](https://image.slidesharecdn.com/offpageoptimization-150530114111-lva1-app6891/85/Offpage-optimization-10-320.jpg)
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Offpage optimization
A link is a connection between web pages or sites. Quality backlinks can increase a site's authority, page rank, search rankings, and traffic. Link analysis tools like Google Webmaster Tools and Ahrefs help analyze links. Links can be one-way, with one site linking out but no link back, or two-way/reciprocal with sites linking to each other. Multiple sites can share three-way links. DoFollow links pass PageRank while NoFollow links do not. Effective link building focuses on quality over quantity, diversifies link sources, and avoids exact match anchor texts. Methods of link building include guest blogging, forum posting, and social bookmarking.
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Offpage optimization
- 1. Link Presented by MohammedAzharuddin Digital Marketing Trainer Building
- 2. What is aLink ? A connection between multiple pages or multiple sites is a link
- 3. Importance of QualityBack Links • Increase the Authority of the Site • Improves the Page Rank • Increase in Ranking in Search • Generate Direct traffic from external sites
- 4. Link Analysis Tools •Google Webmaster Tools • Open Site Explorer • Ahrefs.com • MagesticSEO.com
- 5.
- 6. One Way Link WebsiteA Website B In this type one site link to another without any return value.
- 7. Two Way Link(Reciprocal) Website A Website B Two sites exchange links between each other to increase Ranking
- 8. Three Way Links Website A Website B Website C MultipleSites Share links between each site
- 9. DoFollow Vs. NoFollow NoFollow •No PageRank Passed DoFollow • PageRank is Passed
- 10. Link Building Guidelines2015 • Quality is Important than Quantity • Diversify the link portfolio [Multiple Sources] • Avoid sidewide links from external sites • Avoid exact match keyword anchor texts – 60% Brand Name – 20% Keywords – 20% General Words • Generate No Follow links from high quality sites
- 11. Methods of LinkBuilding Ask a Link Create Websites Question and Answer Websites Guest Blogging Blog commenting Directory Submission Business Specific Directories Social Bookmarking Forum Posting Membership sites Classifieds Resources
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