Project Argo was a case study by NPR to explore using local digital strategies to increase impact. It involved interviews with experts in 2009 about local content strategies. It also included listener interviews in Michigan and DC in 2009 and usability testing in DC in 2010. The project showed growth in local programs for post-military communities in San Diego and health programs in Boston, demonstrating the potential for subject matter expertise in local digital content to positively impact local audiences.

1. NPR Project Argo: Local Content Big Impact

2. Case Study1: Project Argo

3. Case Study 1: Project ArgoQuestion: Can we executive a successful local digital strategy through subject matter expertise?

4. Case Study 1: Project ArgoExpert Interviews (NPR Research) Spring 2009Jeff Cole, Director, USC Annenberg Center for Digital Future

5. Josh Sterns, Project Manager at Free Press

6. Gary Kebbel, Director, Knight Foundation Journalism Program

7. Sarah Rotman Epps, Analyst, Forrester Research

8. Tom Webster, President, Edison Research

9. Nick Thomas, Analyst, Forrester ResearchCase Study 1: Project ArgoIndividual Listener Interviews (Jacobs Media)Ann Arbor & Southfield, MI

10. Washington DC