Anchoring is using a trigger or stimulus to evoke a specific response. There are five keys to effective anchoring: using an intense experience, applying the anchor as the state peaks, unique stimuli to avoid accidental triggering, easily replicable stimuli, and repetition to reinforce the anchor. Effective anchoring involves selecting a state, choosing an anchor, intensifying memories of that state using senses, applying the anchor as feelings peak, and testing the anchor.

1. Anchoring
 Definition
 A trigger, or stimulus that evokes a specific response
 Representational systems
 Visual
 Auditory
 Kinaesthetic
 Olfactory & Gustatory
 Accidental or deliberate
 “One-pass learning” or gradual over time
 Helpful or unhelpful

2. Anchoring
Five Keys to Anchoring
 INTENSITY of the experience.
Fully associated and intense
 TIMING of the Anchor.
As the state peaks
 UNIQUENESSS of the stimulus.
Avoids accidental or inadvertent triggering
 REPLICABILITY of the stimulus.
Can be easily fired when required
 NUMBER of times.
Repetition = reinforcement = power

3. Simple Anchor
1. Select state (x)
2. Select anchor
3. Remember a time when you experienced
(x) strongly (VAK)
4. Intensify the feelings (submodalities)
5. Apply anchor (as feelings are peaking)
6. Break state
7. Test