1. Nike Brand Extension

2. Brand Extension
Over the Years

3. Footwear
62%
Apparel
31%
Equipment
6%
Global Brand
Division
1%
Nike
Revenue
Distribution
Footwear Apparel Equipment Global Brand Division
Rank: 1st
Global Value Share:
2.4%
Industry Analysis: Footwear & Apparel
World’s Market size:
US$ 268 bn
Global growth
rate(2009-14):
8.5%
Nike Market size:
US$ 25
Global growth
rate(2009-14):
12.4%