This document discusses research on using avatars to provide airport information to passengers. It describes a projected life-sized avatar displaying flight details in NYC airports. The avatar is meant to supplement, not replace, human customer service representatives by providing an automated information service. The document suggests the avatar technology could become a more common automated passenger experience. It also includes assignments on describing a future interactive avatar product/service and developing a brand name and character for such a service, suggesting the name "Avtech".

1. Interactive Life via Avatar Brandon Chivers
FA102a, Research and Brand Development!

2. Interactive Life via Avatar Brandon Chivers
Assignment One, Research
“‘Avatars’ to replace some humans at NYC
area airports”!
http://www.kurzweilai.net/avatars-to-replace-humans-at-nyc-area-airports

3. Interactive Life via Avatar Brandon Chivers
Assignment One, Research
Projected Avatar on life-sized flat screen in
airports to dispense flight information. !
http://www.kurzweilai.net/avatars-to-replace-humans-at-nyc-area-airports

4. Interactive Life via Avatar Brandon Chivers
Assignment One, Research
“She’s not replacing anybody, she’s
supplementing the existing force of
customer care representatives,”!
http://www.nytimes.com/2012/08/09/nyregion/la-guardias-digital-avatar-gives-passengers-airport-information.
html?_r=0

5. Interactive Life via Avatar Brandon Chivers
Assignment One, Research
“Speaking to a live representative on the
phone is complicated and time consuming,
[…] harbinger of a more automated
experience.”!
http://www.nytimes.com/2012/08/09/nyregion/la-guardias-digital-avatar-gives-passengers-airport-information.
html?_r=0

6. Interactive Life via Avatar Brandon Chivers
Assignment One, Description of Future Product or Service
Interactive life-like Avatar !

7. Interactive Life via Avatar Brandon Chivers
Assignment Two, Naming Process
• Simulated!
• Customer Service!
• Avatar !
• Experience!
• Representative!
• Technology!
• Interactive!
• Projected!
• Dispense!
• Informational !

8. Interactive Life via Avatar Brandon Chivers
Assignment Two, Naming Process
Avatar + Technology = !
Avtech!
Suggests the services offered without
ambiguity. Yet, sounds distinct and engaging
in the branding of the company.

9. Interactive Life via Avatar Brandon Chivers
Assignment Two, Brand Character Diagram
Character/Persona!
• Professional !
• Inspiring !
• Ambitious!
• Surreal !
Tone!
• Scientific!
• Helpful!
• Technological!
• Advance!
Language!
• Complex !
• Revolutionary!
• User-Experience!
• Serious !
AVtech!
Purpose!
• Enable !
• Amplify!
• Captivate !
• Interactive !