Connect with more buyers using these consumer trends insights—based on the Zillow Group Report—that show how they think and act as they shop for homes.

1. New Construction Insights on
Consumer Trends
Be seen, drive traffic, grow your business

2. 1
Who’s buying new construction?
Millennials (50%) and Generation X (54%) are
buying new homes.
The Zillow Group Report on Consumer Housing Trends 2016; Zillow analysis of U.S. Census Bureau, American Community Survey,
2014, made available by the University of Minnesota, IPUMS-USA; US Census, New Residential Construction, August 2016.

3. 2
The household has evolved.
New construction homeowners make $90K a year,
are married (75%), have at least one child (46%)
and a 25-minute commute.
The Zillow Group Report on Consumer Housing Trends 2016; Zillow analysis of U.S. Census Bureau, American Community Survey,
2014, made available by the University of Minnesota, IPUMS-USA; US Census, New Residential Construction, August 2016.

4. 3
They consider all their options.
Nearly half (48%) of all buyers consider new homes
in their purchasing decision.
The Zillow Group Report on Consumer Housing Trends 2016; Zillow analysis of U.S. Census Bureau, American Community Survey,
2014, made available by the University of Minnesota, IPUMS-USA; US Census, New Residential Construction, August 2016.

5. 4
First-time buyers have specific reasons
for choosing new construction.
Top reasons include affordability (35%), desirable
location (31%) and appealing home features (29%).
The Zillow Group Report on Consumer Housing Trends 2016; Zillow analysis of U.S. Census Bureau, American Community Survey,
2014, made available by the University of Minnesota, IPUMS-USA; US Census, New Residential Construction, August 2016.

6. 5
The market is healthy, but overall
inventory remains low.
Bottom-tier home values are growing at almost twice
the annual pace (7.3%) as top-tier home values (3.8%).
The Zillow Group Report on Consumer Housing Trends 2016; Zillow analysis of U.S. Census Bureau, American Community Survey,
2014, made available by the University of Minnesota, IPUMS-USA; US Census, New Residential Construction, August 2016.

7. 6
Buyers are desperate for homes.
As the housing stock ages, many consumers (33%)
are willing to pay a premium for new construction.
The Zillow Group Report on Consumer Housing Trends 2016; Zillow analysis of U.S. Census Bureau, American Community Survey,
2014, made available by the University of Minnesota, IPUMS-USA; US Census, New Residential Construction, August 2016.

8. 7
The outskirts are “out.”
Urban homes are worth more ($272,075) than
suburban ones ($267,295), and urban home values
are growing faster.
The Zillow Group Report on Consumer Housing Trends 2016; Zillow analysis of U.S. Census Bureau, American Community Survey,
2014, made available by the University of Minnesota, IPUMS-USA; US Census, New Residential Construction, August 2016.

9. 8
Target millennials with your marketing.
They want to own homes and they make up 26%
of new construction buyers.
The Zillow Group Report on Consumer Housing Trends 2016; Zillow analysis of U.S. Census Bureau, American Community Survey,
2014, made available by the University of Minnesota, IPUMS-USA; US Census, New Residential Construction, August 2016.

10. 9
Differentiation from resale is key.
85% of buyers see a new construction listing for the
first time on Zillow, which gets 171 million
unique monthly visitors.
The Zillow Group Report on Consumer Housing Trends 2016; Zillow analysis of U.S. Census Bureau, American Community Survey,
2014, made available by the University of Minnesota, IPUMS-USA; US Census, New Residential Construction, August 2016.

11. 10
Go mobile.
56% of new construction buyers use mobile resources
in their search. In October 2016, users viewed more
than 630 million homes on Zillow.
The Zillow Group Report on Consumer Housing Trends 2016; Zillow analysis of U.S. Census Bureau, American Community Survey,
2014, made available by the University of Minnesota, IPUMS-USA; US Census, New Residential Construction, August 2016.

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