The document discusses the importance of networking, emphasizing that who you know is as crucial as what you know for achieving professional tasks and objectives. It explains different types of networks—operational, personal, and strategic—and highlights the advantages of networking, such as access to information and social support. It also provides guidance on effective networking strategies, including establishing connections and valuing relationships.

1. Networking: The
Ignored Skill
Anup K Singh, PhD

2. Why Networking
Who you know is just as important as
what you know

3. Why Managers Fail to Network
 They just don’t have the time to network
 They consider it unsavoury
 They consider it political
 They equate it with quantity
 They do not invest in relationships

4. What Is Networking?
 A web of relationships with people who
can help you achieve your tasks and
objectives; who can provide you with
advice and feedback; who can give you
social support and where you also
continuously give and invest in others

5. Advantage of Networking
 Access to information
 Access to different skill sets
 Access to power
 Social support
 Honest feedback
 Career development

6. Types of Network
 Operational Network: It involves cultivating the
relationships with people you need to accomplish your
job
 Personal Network: It refers to professional contacts that
are discretionary, that are not as closely tied to the
immediate job (so) that you can neglect or even abandon
and still get your work done
 Strategic Network: It helps managers to share ideas
about best practices in management, learn new
approaches and keep close tabs on developments in
business and technology. It helps managers to see the
bigger picture and create their own visionary approach.

7. Types of Relationship
 Weak relationship (Diversity)
 Strong relationship (Strength)

8. Networking with Opposition
 Stay connected
 Ask why are the opponents
 Listen to them
 Offer a value proposition
 separate people from positions
 Connecting with authorities

9. How to Do Networking
 Just do it
 Diagnose your network, find gap and get on it
 Establish your connections
 Give it some time
 Value relationships
 Give and take continuously
 Connect with people who are part of important
networks
 Have passion for something that is purpose for
networking

10. GREET CHAP
 Gratitude
 Respect
 Etiquette
 Expectation
 Tact
 Courtesy
 Humour
 Attitude
 Persistence