The document discusses several key points: 1. Our perception of reality is constructed through mental models based on our knowledge and experiences, not direct access to objective reality. 2. We can only share information, not true knowledge, as knowledge is unique to each individual based on their senses and understanding. 3. To increase variety and redundancy of internal resources, we must attract external resources and integrate them through co-evolution to develop new knowledge and perspectives.

6. You don’t have
direct access to the reality
You live “exploring” the reality
by using mental models (mind maps) • reality is a construction
• knowledge is a dynamic system of
You collect only information senses, meanings, significance, in
those information are meaningless the memory of each autopoietic
system (an individual)
You construct the reality
(the sense of the reality is internally generated) • you can’t share knowledge
• you can share only information
The sense-making activities
depend on our mental (cognitive) models
• you see in the world only what we
are able to see
Your mental models are built on your
knowledge and previous experiences
“YOU KNOW ONLY WHAT
YOU ALREADY KNOW”
But … your mental models
inform and limit the way you explore the reality

7. Business +
Products
Growing competition Life cycle Business
Strategic convergence Compression Maturity
Diminishing returns law
Growing demand of
higher profitability
Cost
Leadership
Price
Strategies
Innovation
Product
Differentiation
You substitute competitors
You win the game (you reduce the competition )

8. • Multi-tech Innovation
• Business Innovation
• Social (org) Innovation
Complexity

10. S.I.’s IDEAS
come from “variety”
Perspective A
Perspective C Perspective B

11. Integration
Integration
(re-composition)
Variety of Variety of
knowledge New world
knowledge

13. You can’t exactly
You want But you can’t say You don’t know
measure
to create something exactly what you and you don’t know
the resources
doesn’t exist are looking for what you don’t know
you need
but
Variety and redundancy they are by definition
because they are the result
in your resources portfolio limited, poor and inadequate
of your past experiences
To increase your internal variety By attracting And by integrating them
and redundancy external resources and co-evolving with them

14. k k k k k k
k k
k
k
k
k k k k k k k
k k

16. 4
f

18. a b
I II
a b
1 a b 2
i l c c
h h h i l c
i l
g g g d d d
n m
4 n n mm 3
f e
IV III
f e
f e

19. 4
f e
IV f e
f e

23. Top Strategic Projects New
Ideas Prototypes
Management Plan BPlans Products
Environment Market
Past - Today Tomorrow

24. SPIN OFF
LICENSING
CONCEPTS BUSINESS
IDEAS PLATFORMS EXPERIMENTS VENTURES NEW BUSINESS
PLANS