Cast Iron Systems is a cloud integration platform provider that was founded in 2001 and has experienced 14 consecutive quarters of growth. It pioneered SaaS/cloud integration and focuses on speed and simplicity of integration. Cast Iron has thousands of customer integrations across many industries and notable customers. It provides a complete integration solution with flexibility across deployment models and connectivity to many applications. Case studies demonstrate how Cast Iron can integrate applications like NetSuite, Salesforce, and SAP in as little as 4-10 days at lower costs than alternatives.

1. Overview Why Cast Iron? Customers
Corporate Facts
•Founded in 2001 by Integration Industry Experts
•Pioneered SaaS / Cloud Integration
•Unique focus on speed & simplicity — “Integration in
Days”
•Thousands of customer integrations
•14 consecutive quarters of growth
•96% customer retention
•Patented Technology
Buzz
• Gartner: “… will play a critical part in the growth,
acceleration & acceptance of SaaS.”
• AMR: “The two most interesting features are the
speed of integration and the ease of connectivity…”
Recent Awards
• 2010 CODiE Awards Finalist
• Everything Channel's CRN: Cast Iron Cloud named
as one of the "100 Coolest Cloud Computing
Products."
Complete
•Complete flexibility: Cast Iron Cloud2, physical
appliances, and virtual appliances
•Total connectivity: basic & SaaS/midmarket
connectivity and complete enterprise connectivity
•Complete reusability: Template Integration Process
(TIP) Exchange, TIP Development Kit, and TIP
Community
•For all types of projects: data migration, process
integration, and UI mashups
Trusted
•Premier partner for salesforce.com, Oracle, Google,
Dell, Cisco, Amazon, HP, Microsoft, SAP, VMware,
ADP, and many more
Proven
•Thousands of deployed customer integrations across
all industries and around the world at companies such
as Allianz, British American Tobacco (BAT),
Amerisource Bergen, Emerson, Krueger International,
Peet's Coffee & Tea, PGP Corporation, and
salesforce.com, among many others.
Envision EMI
Business Problem:
Integrate NetSuite CRM with Certain event registration
application
Competed against: EAI (Informatica) too expensive
and complex; Custom code not scalable
Solution: Cast Iron multi-application integration
platform: real-time integration between NetSuite and
Certain; flat-files to in-house app (Erudio)
Projected Results: Project delivered in 10 days;
increased telesales productivity; increased
information accuracy
Salary.com
Business Problem:
Needed to integrate Salesforce.com and Netsuite
Competed against: Custom code: minimal IT staff
available; Scribe: implementation failed
Solution: Cast Iron integrates applications in real-time;
Web-services based integration
Results: Project completed in 4 weeks; eliminated
errors due to manual process; leveraging same
platform for additional database integration needs
Qualification Questions Business Problems Solved Easynet
Business Problem:
Integration platform to effectively connect
Salesforce.com to SAP and Oracle ERP; need an
integration technology that can be widely used across
the IT staff of different skill levels in a competitive
resource marketplace, where attrition rate is high
Competed against: Current solution, Informatica, was
too complex with a steep learning curve
Solution: Cast Iron Integration: configuration-driven
integration between salesforce.com and ERP systems;
simple “no coding” approach
Results: Integrated in days; established real-time, bi-
directional integration between CRM (Salesforce.com)
and ERP (SAP)
• With which application(s) do you need NetSuite
integration? (i.e. ERP, CRM, and/or other
applications)
• What’s your plan to mitigate risk associated with
NetSuite integration?
• How are you providing centralized visibility of
information from within NetSuite, eliminating the
need for users to login and learn other applications?
•Who will support NetSuite integration when issues
arise (i.e. network configuration changes, credential
changes, etc.)?
•Who will enhance NetSuite integration as your
enterprise data sources evolve?
• Synchronize Contact and Account information
between NetSuite and your CRM system
• See real-time Order History for customers via the
Account record in your CRM system
• Access current Product and Pricing information
stored in NetSuite, resulting in fewer order entry
errors
• Convert CRM opportunities to NetSuite orders
automatically in real-time
• And many more...
Cast Iron Systems: Sales Cheat Sheet for

2. Cast Iron Contact:
Erik Hoogerhuis, NetSuite Partnership Development
Cast Iron Systems, an IBM company
Office: (650) 316-6066 | Email: ehoogerhuis@castiron.com
Cast Iron Systems: Sales Cheat Sheet for
Objection Handling
Objection Why can’t I custom code the integration
between NetSuite and the applications I have?
Response Cast Iron’s Integration Platform is the
only complete solution (see “Capabilities” table at
left). Custom code does not deliver the quality,
reusability and scalability for application
integration. It is typically a people-intensive, one-off
effort that is performed to meet a specific business
need in a tight deadline. For example, Cast Iron’s
proven low cost platform has enabled thousands of
customer application integrations thus liberating
the IT staff to focus on more strategic projects.
Objection Why Cast Iron over Fusion, Boomi,
Informatica, and Pervasive for integration to
NetSuite?
Response On Demand Services, including Boomi
and others, don’t provide multiple deployment
models, real-time process integration, and
enterprise/midmarket connectivity, among many
other capabilities (see “Capabilities” table at left).
On Premise Tools, including Fusion, Pervasive,
Informatica, and others, don’t provide multiple
deployment models, real-time process integration,
and user-interface (UI) mashups, among many
other capabilities (see “Capabilities” table at left).
Objection What is the cost of using Cast Iron?
Response Cast Iron’s complete, proven, and
trusted approach to NetSuite integration allow
customers to reap dramatic results. Customer
feedback indicates that Cast Iron delivers up to
50% time and cost reduction via total connectivity
and up to 80% time and cost reduction via
complete reusability.
UseCasesandConnectivity