The document is a presentation by Devin Walker focusing on website optimization and its significance for performance, conversion rates, and search engine rankings. It details various techniques to improve website speed, including utilizing caching, optimizing images, and using content delivery networks, along with tools to measure speed. Additionally, specific tips for WordPress are provided to help streamline and enhance website performance.

1. Need for Speed:
Website Edition
Presented by Devin Walker

2. About Me - @wordimpress
● WordPress-focused Developer
● Enjoy Web Design, Blogging and Golf
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● http://imdev.in
● http://wordimpress.com
● http://soundpress.com

3. Website Optimization - What does this mean?

4. How Fast is your website?

5. Why is Website Performance Important?

6. It requires 50% more concentration when
using badly performing websites
http://goo.gl/nDIQj

7. The Faster the Website, the Lower the
Bounce Rate and the Higher the
Conversions (more leads, sales... money)

8. Milliseconds are Money
● Google: 500ms slower = 20% drop in traffic
● Amazon: 100ms slower = 1% drop in sales
● Facebook: 500ms slower = 3% traffic drop
http://www.carbon60.com/milliseconds-are-money-how-much-performance-matters-in-the-cloud/
http://www.guypo.com/business/17-statistics-to-sell-web-performance-optimization/

9. Decrease costs, improve visitor satisfaction

10. Matt Cutts
Head of Google Web Spam

11. "Google is incorporating site speed as one
of the over 200 signals that we use in
determining search rankings"
- Matt Cutts
http://www.mattcutts.com/blog/site-speed/

12. A faster website can improve your
search engine visibility

13. How to Gauge a Website's Speed

14. The 3-second Rule

15. Google Webmaster Tools

16. Webpage Test - http://webpagetest.org

17. Webpage Test - http://webpagetest.org
● Detailed Speed Report
● Nice A-F Grading System
● Ability to Change Browser and
Location of Server

18. Pingdom Tools - http://tools.pingdom.com/fpt/

19. Pingdom Tools - http://tools.pingdom.com/fpt/
● Detailed test history
● Default tests are public*
● Commercial company
● No ability to change browser and
only 3-locations

20. Google Analytics - http://www.google.com/analytics/

21. Google Analytics - http://www.google.com/analytics/
● Measure across entire site
● Content: which pages are slowest?
● Traffic Sources: which campaign corresponds
to faster page loads?
● Geographies: where in the world is my site
slowest/fastest?
● Technology: how fast does my site load in
different browsers?

22. Additional Tools
● Google Page Speed Tools
https://developers.google.com/speed/pagespeed/
● YSlow (Yahoo)
http://developer.yahoo.com/yslow/
● Which Loads Faster?
http://whichloadsfaster.com/
● ShowSlow
http://www.showslow.com/

23. How to Improve Website Speed

24. #1 Hosting Provider
Who is hosting your website and how are they hosting it?

25. #2 Utilize Caching
Page Cache, Database Cache, Object Cache, Browser Cache, Reverse Proxy

26. #3 Combine CSS and JS files
Load JS in the footer whenever possible

27. #4 Use a CDN
A Content Delivery Network (CDN) will 'put a rocket behind your static content'

28. #5 Reduce and Optimize Images
Use CSS3 whenever and wherever possible, save images for web
http://tinypng.com
http://kraken.io/
http://www.smushit.com/ysmush.it/

29. #6 Use Compression
Save bandwidth and speed up your website
https://developers.google.com/speed/articles/use-compression

30. #7 Use Sprites
One image, fewer HTTP-Requests and faster image loading

31. #8 Monitor Your Website
It is always good to know how well your server is performing

32. #9 Optimize your Database Regularly
Optimizing database tables regularly will help improve website performance

33. #10 Mobile and Tablet Optimization
Use CSS3 Media Queries, JS and server-side technology to speed up devices

34. More Ways to Make Websites Faster
Optimization is addictive; after one boost in speed, you'll want more...
● Redirects are expensive; reduce them
● Use a fast DNS web service
● Responsive image replacement
● Minimize CSS bloat
● Optimize server-side code and
intensive database queries
https://developers.google.com/speed/articles/

35. Optimization for WordPress
WordPress-specific tips to make your website faster
● Deactivate and delete unused plugins
(and themes)
● Use the Latest Version of WordPress
● Delete post revisions (and deactivate)
● Delete Spam Comments
http://yoast.com/40-wordpress-optimisation-tips/

36. Website Optimization is
like Losing Weight

37. v
Thank You!
Questions?
This presentation is available at: http://goo.gl/4jhy0