1. The document provides 30 marketing tips in 30 minutes, with tips ranging from using social media, email marketing, video, direct mail, and leveraging new technologies. 2. Key tips include thinking cheap and promoting your brand everywhere, using video to improve email and website engagement, optimizing your website for search engines, leveraging free tools like Google Analytics, and engaging bloggers and influencers. 3. The tips emphasize staying connected to customers through multiple marketing channels and content that solves their pain points. Proofreading, keeping contact databases fresh, and mobile marketing are also highlighted.

1. +
30 Marketing Tips in 30 Minutes:
Faster, better & cheaper with less stress
Mary Bahr
President & Creative Director
MAB Advertising Inc.
NAWBO Day at Metropolitan Club 10/14/10

2. + mbahr@mabadinc.com

3. +
#1
You can’t do it all,
so don’t try.

4. +
#2
Think cheap and cheerful
Promote your brand everywhere.

5. + #3 Only print material that is evergreen
Don’t waste money on expensive brochures,
folders, if you don’t need to
 Choose the right materials and quality of materials based
on your audience
 Print as many as you think you’ll need in the next 2-3 years
 URL should be printed on EVERYTHING!

6. + #4 Make your email signoff work harder
List all the ways people can reach you,
or find out about your company

7. +
#5
Never under-estimate
the power of the
thank you note

8. + #6 Differentiation is critical

9. #7
+ If you’re not using social
media to market your
business, you’re not
where your customers are

10. + #8 Leverage your marketing efforts
in multiple channels
Make it easy on yourself
 Monitor all of your social media efforts in one place
 Hootsuite.com my personal favorite,
as free version works for most businesses
 Post from one place, place information in many places
 Ask friends and customers to repost and retweet and forward

11. + #9 Add video!!!!!
 Video improves open rates in email dramatically;
browsing rates on websites and blogs
 Keep it short (under :60 secs)
 Doesn’t have to be fancy, but does need decent audio
 Flip Mino is one of the easiest HD video cameras to use,
and comes with editing software
 Consider: message from you, product review, testimonial,
event footage, product demo

12. + #10 Optimize your website
 Be sure you pop up on Page One!
 Understand the difference between paid and organic search
 Use free tools available from Google and Hubspot
 Google alerts (google.com/alerts)
 Google ad words (google.com/adwords)
 Google analytics (google.com/analytics)
 Websitegrader.com (free SEO tool fro Hubspot)

13. + #11 EVERY PAGE of your website must have
contact information prominent
 Especially if you prefer contact via phone or live first!
 Address, phone, email contact on every page: don’t make
customer work hard to find out how to reach you.
 Think through what a customer will need to find you:
 Parking? Public transportation? Directions?
 Mapquest directions can be embedded for free

14. +
#12A Email marketing
If you’re not doing it, you’re missing an opportunity
to stay connected to customers and prospects
 Well-known and easy to use email marketing machines
 Constant Contact
 Mail Chimp
 Emma
 Exact Target

15. +
#12B Email marketing
Rules of the road
 Don’t spam, ask permission
 Keep it relevant, make content unique
 Keep most important information “above the fold”
 Hyperlink and credit attributions
 Link to your other social media pages
 Ask for feedback

16. +
#13
Marketing is all
about
understanding
and solving your
customers’ pain
points

17. #14
+ Survey your customers
They know you best. Ask them:
-what you’re doing right
-what you’re not doing
-what’s bothering them
-what else they need

18. +
#15 Be selective in how you
choose to engage

19. +
#16
LinkedIn is a
powerful tool,
especially if your
customers are B2B

20. +
#17 Webinars work
And there are no-cost providers that work

21. +
#18
Surprise and Delight

22. + #19
What’s the deal with twitter?
Do I really have to do it? I don’t want to.
You might not want to, but you might be
missing opportunities to get your message out.

23. +
#20
Before you fall in love
with the name of a
company or product,
check it out here
uspto.gov/trademarks

24. +
#21 Direct mail is not going away
Despite predictions to the contrary, DM is still one of the best
ways to communicate with your current customers.
 Use it sparingly, and with communications that count
 Moving, Bday, Important news, new product
 Link DM to your other social media pages
 Measure your results: Ask for a response
 Follow up
 Letters work better than postcards,
but cost significantly more

25. +
#22 Proofread

26. +
#23 Bloggers are powerful
Find out where YOUR influentials are talking,
then engage
 Great to have a blog, but if you can’t commit, then don’t
 Engage on other sites where your customers are talking
 Be transparent
 Link back to your own sites

27. +
#24 Ask for help!
Find experts, leverage connections
 WBDC, NAWBO, Chicagoland Chamber of Commerce
 All offer low-to-no cost resources
 Ask friends and colleagues to help spread the word
 Interns, interns, interns

28. +
#25 Facebook is your friend
Use it to help with customer service and
conversations
 Facebook places
 Post customer service information and policies
on your FB page
 Ask open ended questions
 Post pictures and video
 Tag your posts and businesses
 Never say anything you wouldn’t want your mother to see

29. + #26 Keep your database fresh
Accurate contact information is critical.
 Over 30% of people change their email address each year
 Even higher for work email addresses
 If possible, get both professional and personal email—
market to address customer prefers (both if they allow it)
 Get pertinent additional information (will change by
business type)
 B’day, children’s ages, pets, age, schools attended, affiliate groups

30. +
#27 Wrap your car or truck
Mobile marketing that’s cheap and impactful

31. +
#28 Use new technologies wisely
Figure out what works best for your company
 What’s cutting edge today, will be commonplace tomorrow
 QR Codes, Jag Tags
 Google Mobile
 Iphone and Ipad apps
 Mobile messaging and apps
 Proof of concept, test
 Don’t spend # on new technologies without testing first

32. +
#29 If you ever need inspiration
Ted.com

33. + #30 Sweepstakes, contests
and games work