Thaler and Bernatzi focus on how individual investors display myopic loss aversion compared to institutional investors, though short-term incentive schemes for institutional investors can also lead to this behavior. The paper examines pension funds and university endowments, finding that both are prone to myopic loss aversion despite long time horizons. Pension fund managers have short time horizons that prioritize avoiding short-term losses. University endowments also have spending rules based on moving averages that incentivize avoiding short-term market fluctuations over maximizing long-term returns.