Marques Houston's "That Girl" music video from 2003 adheres to conventions of R&B and pop music videos through choreographed dancing, close-ups, flashy costumes and jewelry. The video depicts Marques attracting many sexually provocative women, showing his high status and desirability. It is on YouTube with over 795,096 views. Male audiences may find visual pleasure in the female depictions, while identifying with Marques' status and success with women.

1. Marques Houston – That Girl

2. Forms and conventions Genre: R’n’B, Pop Video Director: Date Released: March 26, 2003 Type Of Video: Performance, Narrative Adherence to R’n’B/pop music video conventions: Choreographed dancing Use of close-ups to show facial expressions Variety of camera techniques Stylish costumes Clear relationship between language and images Jump cutting Flashy jewellery/ bling All the women in the video are sexually provocative

3. Representation The jewellery and the luxury connotes his high status All the women he attracts shows that he’s a desirable male

4. Institutions Marques Houston belongs to the ultimate group entertainment (TUG) which is a subsidiary of universal records. Universal records is one of the big 4, which is an oligopoly over the music industry The song is on YouTube and various other sites 795,096 views on YouTube

5. Audiences Male audiences may receive visual pleasure from looking at the females in the video (the male gaze – Laura Mulvey, feminist film theorist) Male Audiences may identify with Marques in different ways from his mise en scene (uses and gratifications theory – personal identity) The video is also humours because Marques keeps looking at these random girls while he is with his girlfriend and she keeps getting mad at him. The women have the control in this video ( post feminist)

6. Paramore - Crushcrushcrush

7. Forms and conventions Genre: alternative rock Video director: Shane Drake Date released: November 21 2007 Type of video: performance, concept Adherence to rock music video conventions: Instruments-guitars and drums Close ups on Singer Dressed casually Break the instruments Energetic and lively videos High key lighting

8. Representation Talented rockers from how they play their instuments themselves Low angle on guitar players show that he has a high status and he is idolized The singer has red hair with yellow ends which shows that the band is doing their own thing and being their own band

10. Institutions Paramore belongs to Fueled by ramen, which is an independent record label The song is playable on some music video games such as rock band, guitar hero on tour: decade and ultimate band The single won a teen choice award for best rock track

11. Audiences The band is aimed at teenagers which is shown by the way they dress, make their hair and from what they sing about. (uses and gratifications theory – personal identity) People may want to be like her because of how rebellious she is

12. Ne-yo - Mad

13. Forms and conventions Genre: R’n’B Video director: Diane Martel Date released: October 21 2008 Type of video: Performance, Narrative Adherence to R’n’B music video conventions: Flashy jewellery/ bling Variety of camera angles Use of close-ups to show facial expressions Stylish costumes Troubled relationships Jump cuts High angle shots

14. Representation He has money which is shown by his stylish clothing He is represented as just human in this video since he has problems and sadness in his life which is more realistic then them being billionaires and having random parties

15. Institution Def jam is the label Ne-yo belongs to which is a subsidiary label to universal music group Reached a peak position of 3 on the UK R’n’B chart Has 17,340,036 views on YouTube

16. Audiences People who relate to him, who have troubled relationships can identify with him so they would want to hear his music which could make them feel like their not alone (personal Identity, uses and gratifications)

17. Tool – Schism

18. Forms and conventions Genre: alternative metal Video director: Adam Jones Date released: 2001 Type of video: concept, narrative? Adherence to alternative metal conventions Dystopia Low key lighting Low and high angles Different species Pale, gothic mise en scene

19. Representation Unconventional representation of abnormal humans, it represents these creatures as in pieces which fit together which is what the song is about.

20. Institutions Tool won the Grammy Award for Best Metal Performance for the song in 2002 Schism is renowned for its use of uncommon time signatures and the frequency of its meter changes. In one analysis of the song the song alters meter 47 times Tool belongs to tool dissertational which is a subsidiary label of Sony, tool dissertational was created after their law suit in the 1990’s with their record label at the time, volcano entertainment.

21. Audiences People who like abstract and abnormal creatures, the narrative is an unusual way to show a relationship which falls apart, these creatures in the end come together to make one being. The unusualness of this video will keep people watching

22. Gracious K - Migraine Skank

23. Forms and conventions Genre: Hip Hop, dance Video director: Date released: 2009 Type of video: performance, narrative Adherence to Hip Hop music video conventions: Choreographed dancing Use of close-ups to show facial expressions Variety of camera techniques Stylish costumes Clear relationship between language and images Jump cutting Flashy jewellery/ bling All the women in the video are sexually provocative Low angle shots

24. Representation Shows that these rappers go to the best parties and people want to be like them because of this and the money He is represented as knowing all the most established people in the music industry and he moves in big social circles

25. Institutions Available on iTunes (original and hot new remixes). Video features N-Dubz, Chipmunk, DJ Ironik, Giggs, Bashy, Diversity (Britain's Got Talent) + Flawless, Cairon (Big Brother), Trevor Nelson & Gemma, Ricky & Melvin, Mistajam, Ras Kwame, Abrantee, Eddie Kadi, Ace & Vis, Tribal Man, Loick, Selah & more!

26. Audiences Shows other famous rap artists which may attract their fans to this song Shows that these rappers go to the best parties and people want to be like them because of this and the money (uses and gratifications theory – personal identity)