Changing the Outsourcing Game

Multisourcing: The New Global Trend


                              Eric Harris
                              Ram Garg
The New Global Trend:
            Multisourcing

Multisourcing is the disciplined provisioning and
  blending of business and IT services from the
optimal set of internal and external providers in the
             pursuit of business goals.
                        Gartner
Strategic     Smart
       Sourcing      Sourcing
            Getting Work
Outsourcing     Done
                         In-sourcing
 - Local
- Nearshore
- Offshore
              Multisourcing
In-house vs. Outsource
• Is it a core, revenue-generating function of
  the business?
• What does it cost? Fixed vs. Variable cost.
• Do I currently have the capability/expertise to
  do it effectively and efficiently in-house?
• Availability of resources ?
• How long to build capability?
• Right-sizing, scalability, flexibility important?
• Does Your Company Leverage outsource
  partners?
   – Yes
   – No
• Has it worked well consistently?
  – Yes
  – No
Why Outsource?
• Cut Costs
• Cost Restructuring, Operating Leverage
• Staffing and/or Capacity Issues
• Operational Expertise
• Desire to focus on core Revenue-generating
  functions
• Flexibility (Flex and Contract)
• Reduce time to market
• Etc.
The Business Context of Outsourcing
• ‘The issue is that if you don’t do it, you won’t survive’ – Daniel Marovitz, COO for
  Technology, Deutsche Bank

• ‘Some financial institutions realized that they were becoming technology entities
  as well as banks, which is not always desirable.’

• ‘IT can consume 10% to 15% of the revenues across large firms. That's a big
  chunk.’

• HSBC decided to outsource mainly because the need to constantly improve
  technology was becoming difficult for the bank.

• "We wanted better service quality than what we had, and more agility to respond
  quickly to changes in the market," Lars Gustavsson, Group Chief Information
  Officer, ABN Amro

• Outsourcing its tech and back-office functions has proved such a successful move
  for IndyMac Bancorp that its ranking among the largest U.S. mortgage lenders has
  soared from No. 22 to No. 9 in just three years.
What was your company’s major
    reason for outsourcing?
Outsourcing Growth Continues
          Unabated
Despite a maturing outsource industry
    and constant improvements in
 infrastructure, every year countless
software projects either outright fail or
experience massive cost and schedule
overruns, costing companies millions
       if not billions of dollars.

       Why is this happening?
Why is this happening?
• Sloppy, ad-hoc, ―Compulsive Outsourcing‖
  – Only about ―cutting cost‖. Vendor selection
    primarily based on low-cost provider
  – Bad processes with a ―take our mess for less
    attitude‖
  – Do it because competitors are doing it
  – Random mandate with no vendor mgmt
    strategy
  – No ―partnering‖ strategy
  – No outsource project management capabilities
Challenges in Current
          Environments

• Generalists are not good enough …
• Building in-house teams is expensive
• Building infrastructure and process
  capability is expensive and time
  consuming
• Frequent surprises are common
The New Global Trend:
            Multisourcing

Multisourcing is the disciplined provisioning and
  blending of business and IT services from the
optimal set of internal and external providers in the
             pursuit of business goals.
                        Gartner
Multisourcing …

• Leverages multiple best-of-breed specialist teams
• Uses a combination of internal teams and outsource
  partners
• Leverages specialized teams that are expert in and
  focus on a single function
• Focus on delivering real value by improving business
  processes and/or functions
• Is Partner-centric as opposed to vendor-centric
 A multisourcing strategy should deliver enhanced
 value and an overall competitive advantage through
 improved return-on-investment, product quality, and
 time-to-market.
―The mega-outsourcing deals of the
past rarely delivered innovation and
 significant service improvements.
  Smart CIOs today are selecting
world-leading specialist suppliers to
     derive the most from their
     outsourcing relationships.‖
                             - Someone
Outsourcing vs. Multisourcing
Outsourcing Actions       Multisourcing Disciplines
   Ad hoc/reactionary     Strategic and repeatable
        Tactical event    Studied, operating model
    Problem-focused       Outcome-focused
 Reactive, compulsive     Predictive, monitored, measured
  Situational reaction    Comprehensive and disciplined
            Separated     Integrated
    Managed metrics       Governed outcome
"Supplier" relationship   "Partner" relationship
Command and control       Trust and control
Advantages of Multisourcing
• Ability to leverage industry best practices
• Significant improvements to both quality and cost
• Better diagnosis of problems and more
  comprehensive solutions
• Higher quality, better trained, more stable teams.
  Specialists
• Better visibility into real project status information
• No conflict of interests between functions and better
  visibility into real project status
    A strategy for Innovation and Continuous
      Process Improvement, as opposed to
   focusing strictly on cost and maintaining a
                    status quo
Transition from Vendor to Partner
                 Customer                    Outsource Provider
                 • Efficiency and            • Predictable, recurring
    Base         Predictability              revenue
                 • Optimum value at a        • Predictable profitable
                   competitive price         engagements
                 • Preferential partner
                 status                      • Extend relationship

                 • Continuous optimization   • Revenue and profit
Enhancement      • Competitive parity          enhancement
                                             • Referenceable
                   or advantage              engagement
                 • Preferred                 • Repeatable knowledge
                   partner status            • Extend relationship
                 • Competitive advantage     • Brand enhancement
Transformation   • Enhanced revenue          • Business expansion
                 • Premier or exclusive      and revenue growth
                   partner status            • Profits commensurate
                                               with value delivered
Contract vs. Relationship
                                             Transformation      Relationship
                                                                 Management
                                                                 Dominates
                            Enhancement           The
                                                Contract

               Utility            The
Business
                                Contract
   Value
                The
              Contract
                                                                 Contractual
                                                                 Management
                                                                 Dominates

                          Relationship Impact
      Key:       = Contractual Management

                 = Relationship Management
                                             = The Partnership
Making It Work …
Multisourcing Challenges …

• A new mind-set and frameworks for
   – Communicating
   – Coordinating
   – Integrating
• Managing multiple partner relationships
   – both inside and outside the organization.
• Existing Outsourcing framework does not necessarily
  support multisourcing requirements
   – Contract focused?
• Availability of specialist partners
Multisourcing – Critical Success Factors

 You must have a strategy.
 Multisourcing governance is the single most important
  factor in determining success.
 Multisourcing is built on a network of relationships — not
  transactions.
 Multisourcing requires creating measurements that matter.
    Complexity increases. If you can’t measure it you can’t manage it
 End-to-End process management for communication and
  coordination
Making Multisourcing Work ..

• A well-defined engagement model that clearly
  delineates responsibilities, expectations, and
  measures of success.
• Near real-time end-to-end process visibility with
  dependencies between upstream and downstream
  partners well understood
• A well-defined measurement system that defines Key
  Performance Indicators (KPIs) and considers both
  output and in-process measures.
• A well-defined management review and feedback
  mechanism to assure effective governance
Leadership, Senior Managers
                  Business      IS        CFO


                         Communication               Results
     Business
                          Coordination
   Requirements            Integration                Value


                                IS        Service
                  Business   Technical   Providers
                       Members, as Required
Multisourcing requires a new mind-set and frameworks for
     Communicating with, coordinating, and integrating
    deliverables from multiple partner relationships both
             inside and outside the organization
Value Stream Mapping as a Foundation
                                                                 Business (VOB)                                                  Customer (VOC)
                                                                         Annual Sales =                                                     Peak Demand =
                                                        Efficiency Metrics               Current        Target         Efficiency Metrics                   Current     Target
                                                        Margin                             ##               ##         Metric 1
                                                        Metric 2                                                       Metric 2
                                                        Metric 3                                                       Metric 3
                                                        Metric 4                                                       Metric 4




                                                        Effectiveness Metrics            Current        Target         Effectiveness Metrics                Current     Target
                                                        Metric 1                                                       Metric 1
                                                        Metric 2                                                       Metric 2
                                                        Metric 3                                                       Metric 3
                                                        Metric 4                                                       Metric 4




                                                           Coordination, Communication, Integration
(VOP)




                   Discovery                         Stage 1                          Stage 2                                 Stage 3                         Stage 4                          Stage 5                          Post Launch
        Process Owner: Smith            Process Owner: Smith             Process Owner: Smith                    Process Owner: Smith            Process Owner: Smith             Process Owner: Smith               Process Owner: Smith
        Description: High Level         Description: Preliminary         Description: Build business case        Description: Development        Description: Testing and         Description: Full Production and   Description: Post Launch
                                        Investigation / Scoping          / detailed investigation                                                Validation                       Launch                             Review
        Efficiency            Current   Efficiency            Current    Efficiency             Current          Efficiency          Current     Efficiency            Current    Efficiency            Current      Efficiency           Current
        Metric 1                  ##    Metric 1                   ##    Metric 1                 ##         Metric 1                   ##       Metric 1                   ##    Metric 1                 ##        Metric 1                   ##
        Metric 2                        Metric 2                         Metric 2                            Metric 2                            Metric 2                         Metric 2                           Metric 2
        Metric 3                        Metric 3                         Metric 3                            Metric 3                            Metric 3                         Metric 3                           Metric 3




        Effectiveness         Current   Effectiveness         Current    Effectiveness          Current          Effectiveness       Current     Effectiveness         Current    Effectiveness         Current      Effectiveness        Current
        Metric 1                  ###   Metric 1                   ###   Metric 1                 ###        Metric 1                   ###      Metric 1                   ###   Metric 1                ###        Metric 1               ###
        Metric 2                        Metric 2                         Metric 2                            Metric 2                            Metric 2                         Metric 2                           Metric 2
        Metric 3                        Metric 3                         Metric 3                            Metric 3                            Metric 3                         Metric 3                           Metric 3
Non-negotiable …
• Clearly defined roles and responsibilities
• Clearly defined interfaces between the        Communication
  parties
• Clearly defined overall and per service        Coordination
  provider objectives
• Clear definition of service providers stake     Integration
  in the process
• Clearly defined metrics and scorecards
  that objectively gauge progress and
  success



                                                       Copyright © 2002
What does the future hold?
                                                                                                            CIO
                                                                                      Governance and Process Management




                                                                                                                                                  Scorecards and Management
                                                     Contracts


                                                                                                                  Core Functions and Activities
Service Level Agreements




                                                                                                                                                          Dashboard
                           Incentives/gain sharing




                                                                                Integrator / Prime Contractor
                                                         Communication Plans




                                                                                                 Specialist Service Providers


                                     Process Infrastructure, metrics, measurement systems, etc
Software Performance Assurance
               (SPA)
An Example Where a Multisourcing Strategy
            Pays Dividends
Software Projects are Challenging …
• Software product development is complex and
  entails many Risks
• Has not caught up with other processes with respect
  to process capability and management
   – Variation
   – Waste and complexity
• Defects are painful and can be very expensive
   – Direct Cost
   – Revenue Risk
   – Market risk
• Quality resources are expensive and in short supply
• Projects routinely suffer from significant schedule and
  budget slippage
More than half of software projects fail to
   meet objectives and suffer significant
 schedule and budget slippage because of
  defects, the most significant being those
    defects discovered late and/or post-
                production!

Studies have shown that it can cost 50 times
 more to correct a defect discovered post-
    release than it does if that defect is
      discovered during earlier stages.
Clearly, effective software testing and verification
                 should be a priority.

   Why do companies continue to miss delivery
  schedules, overrun budgets, and release defect
  ridden software that requires countless rework
loops to get even close to acceptable performance?
Some Reasons …
In-house
• Testing and verification function not viewed as strategic or core.
   Design/development focused
• High cost of onshore resources constrains ability to build QA team
• Lack of specialized personnel, processes, infrastructure, tools, etc
• Takes too long to build team and infrastructure


Outsource
• Lack of reliable status info from single outsource partner
• Generalist partners that do not have sufficient expertise in all aspects
• Status Quo, little or no process improvement or innovation
How SPA fills the void ..
     Focus on testing only with aligned
   personnel, processes, infrastructure, and
              experience in place

• Allows clients to keep core design/development
  inhouse or leverage other specialist providers
• 100+ certified testing experts. They are specialists in
  software testing and verifications
• Complete inventory of best practices
• Infrastructure in place to execute a multitude of
  project types
• Proven, repeatable processes
• Patented technology enablers
• Experience in multisourcing environment
SPA’s Value Proposition
•   Access to highly trained team of specialists
•   Can build team very quickly
•   Leverage an existing infrastructure and best practices
•   Flexibility in team size/composition
•   Flexibility in services
•   Focus on communication plans
•   30+% savings over traditional outsourcing?
•   Focus on long-term partnerships. Build business value
•   Focus on innovation and continuous process improvement
Conclusion
• Multisourcing is an innovative discipline that takes
  organizations beyond "quick-fix" cost cutting to enable
  capability building, global expansion, increased agility
  and profitability, and competitive advantage.
   – Innovation and real business value
   – Reduced Risk
   – Reduced overall cost
• Multisourcing requires a new mind-set and frameworks
  for communicating, interacting with, and overseeing
  multiple partner relationships, both inside and outside the
  organization
   – End-to-End Process and Status visibility
   – Partner vs. Vendor
   – Strategic vs. Tactical
Eric Harris
Software Performance Assurance
Ph: 972-533-4605
Email:
eric.harris@softwareperformanceassurance.com

Multisourcing the new global trend

  • 1.
    Changing the OutsourcingGame Multisourcing: The New Global Trend Eric Harris Ram Garg
  • 2.
    The New GlobalTrend: Multisourcing Multisourcing is the disciplined provisioning and blending of business and IT services from the optimal set of internal and external providers in the pursuit of business goals. Gartner
  • 3.
    Strategic Smart Sourcing Sourcing Getting Work Outsourcing Done In-sourcing - Local - Nearshore - Offshore Multisourcing
  • 4.
    In-house vs. Outsource •Is it a core, revenue-generating function of the business? • What does it cost? Fixed vs. Variable cost. • Do I currently have the capability/expertise to do it effectively and efficiently in-house? • Availability of resources ? • How long to build capability? • Right-sizing, scalability, flexibility important?
  • 5.
    • Does YourCompany Leverage outsource partners? – Yes – No • Has it worked well consistently? – Yes – No
  • 6.
    Why Outsource? • CutCosts • Cost Restructuring, Operating Leverage • Staffing and/or Capacity Issues • Operational Expertise • Desire to focus on core Revenue-generating functions • Flexibility (Flex and Contract) • Reduce time to market • Etc.
  • 7.
    The Business Contextof Outsourcing • ‘The issue is that if you don’t do it, you won’t survive’ – Daniel Marovitz, COO for Technology, Deutsche Bank • ‘Some financial institutions realized that they were becoming technology entities as well as banks, which is not always desirable.’ • ‘IT can consume 10% to 15% of the revenues across large firms. That's a big chunk.’ • HSBC decided to outsource mainly because the need to constantly improve technology was becoming difficult for the bank. • "We wanted better service quality than what we had, and more agility to respond quickly to changes in the market," Lars Gustavsson, Group Chief Information Officer, ABN Amro • Outsourcing its tech and back-office functions has proved such a successful move for IndyMac Bancorp that its ranking among the largest U.S. mortgage lenders has soared from No. 22 to No. 9 in just three years.
  • 8.
    What was yourcompany’s major reason for outsourcing?
  • 9.
  • 10.
    Despite a maturingoutsource industry and constant improvements in infrastructure, every year countless software projects either outright fail or experience massive cost and schedule overruns, costing companies millions if not billions of dollars. Why is this happening?
  • 11.
    Why is thishappening? • Sloppy, ad-hoc, ―Compulsive Outsourcing‖ – Only about ―cutting cost‖. Vendor selection primarily based on low-cost provider – Bad processes with a ―take our mess for less attitude‖ – Do it because competitors are doing it – Random mandate with no vendor mgmt strategy – No ―partnering‖ strategy – No outsource project management capabilities
  • 12.
    Challenges in Current Environments • Generalists are not good enough … • Building in-house teams is expensive • Building infrastructure and process capability is expensive and time consuming • Frequent surprises are common
  • 13.
    The New GlobalTrend: Multisourcing Multisourcing is the disciplined provisioning and blending of business and IT services from the optimal set of internal and external providers in the pursuit of business goals. Gartner
  • 14.
    Multisourcing … • Leveragesmultiple best-of-breed specialist teams • Uses a combination of internal teams and outsource partners • Leverages specialized teams that are expert in and focus on a single function • Focus on delivering real value by improving business processes and/or functions • Is Partner-centric as opposed to vendor-centric A multisourcing strategy should deliver enhanced value and an overall competitive advantage through improved return-on-investment, product quality, and time-to-market.
  • 15.
    ―The mega-outsourcing dealsof the past rarely delivered innovation and significant service improvements. Smart CIOs today are selecting world-leading specialist suppliers to derive the most from their outsourcing relationships.‖ - Someone
  • 16.
    Outsourcing vs. Multisourcing OutsourcingActions Multisourcing Disciplines Ad hoc/reactionary Strategic and repeatable Tactical event Studied, operating model Problem-focused Outcome-focused Reactive, compulsive Predictive, monitored, measured Situational reaction Comprehensive and disciplined Separated Integrated Managed metrics Governed outcome "Supplier" relationship "Partner" relationship Command and control Trust and control
  • 17.
    Advantages of Multisourcing •Ability to leverage industry best practices • Significant improvements to both quality and cost • Better diagnosis of problems and more comprehensive solutions • Higher quality, better trained, more stable teams. Specialists • Better visibility into real project status information • No conflict of interests between functions and better visibility into real project status A strategy for Innovation and Continuous Process Improvement, as opposed to focusing strictly on cost and maintaining a status quo
  • 18.
    Transition from Vendorto Partner Customer Outsource Provider • Efficiency and • Predictable, recurring Base Predictability revenue • Optimum value at a • Predictable profitable competitive price engagements • Preferential partner status • Extend relationship • Continuous optimization • Revenue and profit Enhancement • Competitive parity enhancement • Referenceable or advantage engagement • Preferred • Repeatable knowledge partner status • Extend relationship • Competitive advantage • Brand enhancement Transformation • Enhanced revenue • Business expansion • Premier or exclusive and revenue growth partner status • Profits commensurate with value delivered
  • 19.
    Contract vs. Relationship Transformation Relationship Management Dominates Enhancement The Contract Utility The Business Contract Value The Contract Contractual Management Dominates Relationship Impact Key: = Contractual Management = Relationship Management = The Partnership
  • 20.
  • 21.
    Multisourcing Challenges … •A new mind-set and frameworks for – Communicating – Coordinating – Integrating • Managing multiple partner relationships – both inside and outside the organization. • Existing Outsourcing framework does not necessarily support multisourcing requirements – Contract focused? • Availability of specialist partners
  • 22.
    Multisourcing – CriticalSuccess Factors  You must have a strategy.  Multisourcing governance is the single most important factor in determining success.  Multisourcing is built on a network of relationships — not transactions.  Multisourcing requires creating measurements that matter.  Complexity increases. If you can’t measure it you can’t manage it  End-to-End process management for communication and coordination
  • 23.
    Making Multisourcing Work.. • A well-defined engagement model that clearly delineates responsibilities, expectations, and measures of success. • Near real-time end-to-end process visibility with dependencies between upstream and downstream partners well understood • A well-defined measurement system that defines Key Performance Indicators (KPIs) and considers both output and in-process measures. • A well-defined management review and feedback mechanism to assure effective governance
  • 24.
    Leadership, Senior Managers Business IS CFO Communication Results Business Coordination Requirements Integration Value IS Service Business Technical Providers Members, as Required Multisourcing requires a new mind-set and frameworks for Communicating with, coordinating, and integrating deliverables from multiple partner relationships both inside and outside the organization
  • 25.
    Value Stream Mappingas a Foundation Business (VOB) Customer (VOC) Annual Sales = Peak Demand = Efficiency Metrics Current Target Efficiency Metrics Current Target Margin ## ## Metric 1 Metric 2 Metric 2 Metric 3 Metric 3 Metric 4 Metric 4 Effectiveness Metrics Current Target Effectiveness Metrics Current Target Metric 1 Metric 1 Metric 2 Metric 2 Metric 3 Metric 3 Metric 4 Metric 4 Coordination, Communication, Integration (VOP) Discovery Stage 1 Stage 2 Stage 3 Stage 4 Stage 5 Post Launch Process Owner: Smith Process Owner: Smith Process Owner: Smith Process Owner: Smith Process Owner: Smith Process Owner: Smith Process Owner: Smith Description: High Level Description: Preliminary Description: Build business case Description: Development Description: Testing and Description: Full Production and Description: Post Launch Investigation / Scoping / detailed investigation Validation Launch Review Efficiency Current Efficiency Current Efficiency Current Efficiency Current Efficiency Current Efficiency Current Efficiency Current Metric 1 ## Metric 1 ## Metric 1 ## Metric 1 ## Metric 1 ## Metric 1 ## Metric 1 ## Metric 2 Metric 2 Metric 2 Metric 2 Metric 2 Metric 2 Metric 2 Metric 3 Metric 3 Metric 3 Metric 3 Metric 3 Metric 3 Metric 3 Effectiveness Current Effectiveness Current Effectiveness Current Effectiveness Current Effectiveness Current Effectiveness Current Effectiveness Current Metric 1 ### Metric 1 ### Metric 1 ### Metric 1 ### Metric 1 ### Metric 1 ### Metric 1 ### Metric 2 Metric 2 Metric 2 Metric 2 Metric 2 Metric 2 Metric 2 Metric 3 Metric 3 Metric 3 Metric 3 Metric 3 Metric 3 Metric 3
  • 26.
    Non-negotiable … • Clearlydefined roles and responsibilities • Clearly defined interfaces between the Communication parties • Clearly defined overall and per service Coordination provider objectives • Clear definition of service providers stake Integration in the process • Clearly defined metrics and scorecards that objectively gauge progress and success Copyright © 2002
  • 27.
    What does thefuture hold? CIO Governance and Process Management Scorecards and Management Contracts Core Functions and Activities Service Level Agreements Dashboard Incentives/gain sharing Integrator / Prime Contractor Communication Plans Specialist Service Providers Process Infrastructure, metrics, measurement systems, etc
  • 28.
    Software Performance Assurance (SPA) An Example Where a Multisourcing Strategy Pays Dividends
  • 29.
    Software Projects areChallenging … • Software product development is complex and entails many Risks • Has not caught up with other processes with respect to process capability and management – Variation – Waste and complexity • Defects are painful and can be very expensive – Direct Cost – Revenue Risk – Market risk • Quality resources are expensive and in short supply • Projects routinely suffer from significant schedule and budget slippage
  • 30.
    More than halfof software projects fail to meet objectives and suffer significant schedule and budget slippage because of defects, the most significant being those defects discovered late and/or post- production! Studies have shown that it can cost 50 times more to correct a defect discovered post- release than it does if that defect is discovered during earlier stages.
  • 31.
    Clearly, effective softwaretesting and verification should be a priority. Why do companies continue to miss delivery schedules, overrun budgets, and release defect ridden software that requires countless rework loops to get even close to acceptable performance?
  • 32.
    Some Reasons … In-house •Testing and verification function not viewed as strategic or core. Design/development focused • High cost of onshore resources constrains ability to build QA team • Lack of specialized personnel, processes, infrastructure, tools, etc • Takes too long to build team and infrastructure Outsource • Lack of reliable status info from single outsource partner • Generalist partners that do not have sufficient expertise in all aspects • Status Quo, little or no process improvement or innovation
  • 33.
    How SPA fillsthe void .. Focus on testing only with aligned personnel, processes, infrastructure, and experience in place • Allows clients to keep core design/development inhouse or leverage other specialist providers • 100+ certified testing experts. They are specialists in software testing and verifications • Complete inventory of best practices • Infrastructure in place to execute a multitude of project types • Proven, repeatable processes • Patented technology enablers • Experience in multisourcing environment
  • 34.
    SPA’s Value Proposition • Access to highly trained team of specialists • Can build team very quickly • Leverage an existing infrastructure and best practices • Flexibility in team size/composition • Flexibility in services • Focus on communication plans • 30+% savings over traditional outsourcing? • Focus on long-term partnerships. Build business value • Focus on innovation and continuous process improvement
  • 35.
    Conclusion • Multisourcing isan innovative discipline that takes organizations beyond "quick-fix" cost cutting to enable capability building, global expansion, increased agility and profitability, and competitive advantage. – Innovation and real business value – Reduced Risk – Reduced overall cost • Multisourcing requires a new mind-set and frameworks for communicating, interacting with, and overseeing multiple partner relationships, both inside and outside the organization – End-to-End Process and Status visibility – Partner vs. Vendor – Strategic vs. Tactical
  • 36.
    Eric Harris Software PerformanceAssurance Ph: 972-533-4605 Email: eric.harris@softwareperformanceassurance.com