This document introduces a new publication called "Making the Rounds" for employees of various Einstein Healthcare Network facilities. The publication aims to improve communication and provide relevant information to employees. It will include updates from the Chief Operating Officer's listening tour where she is meeting with employees. Employees are encouraged to provide input to the publication. The first issue provides information on various facility statistics and events happening around the network.

1. I am pleased to introduce the first
edition of this new publication, Making
the Rounds, for employees of Einstein
Medical Center Philadelphia, Elkins Park,
MossRehab, Willowcrest and Center
One. In this era of information overload,
it can be hard to sift
out the information
that is relevant and
important. I want to
make your lives a bit
easier by using this
publication as a place
to collect not-to-be-
missed content.
Communication is critical and this
publication is just one means of
improving communication. I shared
several weeks ago that I would be
undertaking a 100-day listening tour.
I have been meeting with as many of you
as I can to hear your thoughts and ideas
and to discuss our goals. I will be sharing
updates on what I am hearing from you
and your colleagues in this publication.
While I cannot connect with each one of
you personally, I am open to your input
on anything contained in this publication,
anything you think should be included
here, and concerns that you have about
anything that impedes the delivery of
healthcare. I will be listening. You can
reach me at rmlefton@einstein.edu or
on a new Ask Ruth Lefton mailbox on
Groupwise.
In the first few weeks in my new role,
I have been witness to amazing and
caring people who demonstrate deep
commitment to helping our patients. I
hope that each of you feels that working
here is not just a job, but a calling to
make a difference in people’s lives.
Ruth Lefton
Chief Operating Officer
About This New Publication
Einstein by the
Numbers
JULY
ACTUAL
JULY
PROJECTED
Year
to Date
ACTUAL
Year
to Date
PROJECTED
Adult Admissions EMCP 1,588 1,683 1,588 1,683
Adult Admissions EMCEP 184 172 184 172
Adult Admissions MossRehab 211 226 211 226
Adult Admissions Willowcrest 65 74 65 74
ED Visits EMCP & EMCEP 10,055 10,502 10,055 10,502
Births at EMCP 222 247 222 247
Outpatient Visits EMCP 25,859 27,908 25,859 27,908
Outpatient Visits EMCEP 3,332 3,418 3,332 3,418
Outpatient Visits MossRehab 14,285 14,712 14,285 14,712
Observation Visits 620 568 620 568
Making the Rounds@Philadelphia, MossRehab, Elkins Park, Willowcrest & Center OneAugust 16, 2016
Ruth
On July 22nd, several hundred EMCP employees came out to the Sonia Room
to enjoy a light breakfast and say hello to new Chief Operating Officer Ruth
Lefton. This event was part of her 100-day listening tour. She said, "I want to
thank everyone who has given me such a warm welcome. I'm planning to hold
other sessions like this to have an opportunity to meet with employees who
work evenings, nights and off campus." Look for more details soon!

2. -–
Great Thinkers Series Continues
The second program in the Great Thinkers Series to honor
Einstein’s 150th anniversary will be held on Thursday,
September 8th, from 6 to 9 p.m. at the National Museum of
American Jewish History, 101 South Independence Mall East.
“Conversations: Words That Can
Change Lives” is sponsored by The
Auxiliary of Einstein Healthcare
Network, and will feature Tory
Johnson, New York Times best-
selling author, award-winning
entrepreneur, and contributor on
ABC's Good Morning America, as the
moderator and keynote speaker. In
her presentation, The Shift: Five
Steps to Make a Challenging Change, Johnson will share
core steps that can be individually applied in your career,
relationships, and even your health, to achieve what you
previously felt was impossible.
Other speakers and topics include:
The Power of Deliberate Listening: Award-winning
Philadelphia Daily News columnist and active-listening
proponent Ronnie Polaneczky has learned to listen earnestly
and without judgment, and it’s changed her life, her family and
her career. She recounts the conversation that led to her
epiphany and her conviction that listening with an open mind
and heart enables us to deepen our compassion and improve
our relationships. She’ll inspire you to listen differently and
perhaps change your life.
Surviving and Thriving in Style: Panelists from fashion, health
and medicine discuss the challenges to self-acceptance in a
culture of unrealistic standards of youth and beauty. These
experts witness our struggles for self-acceptance from a front-
row seat, and will share their counsel on remaining positive,
confident and self-affirming at any age. Join us as pop culture
critic and award-winning Philadelphia Daily News columnist
Jenice Armstrong, Einstein’s Assistant Program Director of the
OB/GYN Residency Program Janet Ko, MD, and Bariatric
program psychologist Ann Whitehouse, MD, explore cultural
influences on health and self-esteem.
Delivering Tough News: How to Have Hard Conversations:
Einstein Chief Academic Officer and nationally recognized
emergency physician Dr. Douglas McGee, DO, shares the
wisdom gathered from having to deliver heartbreaking news to
friends and family in the ED. Although the message is often
devastating, the compassion, clarity and accuracy with which
it’s communicated can make a life-changing moment more
bearable. In this talk, Dr. McGee will teach us the skills he’s
developed over 30 years to handle these tough conversations.
Dinner, cocktails and dessert will be served at the event. For
tickets or more information, visit or contact Kimberly Gross at
(215) 456-6172 or grossk@einstein.edu.
Network News
Click these icons to go directly
to Einstein’s social media sites!
Published for Einstein Healthcare Network employees
at EMCP, EMCEP, MossRehab, Willowcrest and Center
One, Making the Rounds reports network news, with
a focus on improvements, programs, and events that
are making Einstein a great place to work and a great
place for patient care. If you wish to contribute to this
newsletter, contact Michele Darnell, Corporate
Marketing & Communications, by GroupWise or at
215-456-3922.
U.S. News Again Names
MossRehab to Top 10 List
MossRehab has again been named by U.S. News &
World Report as a top 10 rehabilitation facility in the
country. For the seventh year in a row, it has earned
a spot among the Top 10 on the list of the nation’s
best rehabilitation hospitals. This year, MossRehab
was ranked at #10, making it the highest-rated
facility in the city of Philadelphia and the state of
Pennsylvania. This is the 23rd time that MossRehab
has appeared in U.S. News & World Report’s
rankings.
In a letter to Einstein Healthcare Network
employees, CEO and President Barry R. Freedman
said, “The continued presence of MossRehab on
this list is a clear testament to how highly regarded
it is on the local, national and international level and
the strength of its reputation for excellence. It’s the
staff at MossRehab who make this happen year after
year. Every day, its world-class specialists and
dedicated staff work hard to deliver comprehensive
and high-quality care and treatment, achieve
excellent results, and develop breakthroughs in
medical research, treatments and technology.”
U.S.News & World Report’s “America’s Best
Hospitals” list is a popular resource for consumers
and physicians who are looking for information on
top healthcare providers. Congratulations to the
entire MossRehab team!

3. EMCP Receives Stroke Gold Plus
Award and Honor Roll Status
from AHA/ASA
Einstein Medical Center Philadelphia has been
recognized by the American Heart Association/
American Stroke Association with the Get With The
Guidelines®
–Stroke Gold Plus Award. The award
recognizes Einstein’s commitment and success in
providing the most appropriate stroke treatment
according to nationally recognized, research-based
guidelines founded on the latest scientific evidence.
Hospitals must
achieve 85 percent or
higher adherence to
all of the Get With
The Guidelines-Stroke
achievement
indicators for two or
more consecutive
12-month periods,
and achieve 75
percent or higher
compliance with five
of eight Get With The
Guidelines-Stroke
Quality measures to
receive the Gold Plus
Quality Achievement
Award. This is the second year that Einstein has
achieved this distinction.
In addition, this year, Einstein also qualified for the
Target: Stroke Honor Roll Elite Plus. To achieve this
recognition level, hospitals must meet quality
measures developed to reduce the time between the
patient’s arrival at the hospital and treatment with the
clot-buster tissue plasminogen activator, or tPA, the
only drug approved by the U.S. Food and Drug
Administration to treat ischemic stroke. If given
intravenously in the first three hours after the start of
stroke symptoms, tPA has been shown to significantly
reduce the effects of stroke and lessen the chance of
permanent disability.
EMCP Named “Distinction Center“
for Maternity Care by
Independence Blue Cross
Independence Blue Cross (IBC) has named Einstein
Medical Center Philadelphia as a “Blue Distinction
Center“ for maternity care. EMCP was among 12
hospitals in the region designated as Blue Distinction
Centers for delivering quality maternity care safely and
effectively.
IBC’s maternity care program, part of a national Blue
Distinction Specialty Care initiative, evaluates
hospitals on a variety of quality measures, including
the percentage of newborns that fall into the category
of “early elective delivery.“ Such deliveries are an
ongoing concern in the medical community because,
when compared with babies born 39 weeks or later,
early-term infants face higher risks of infant death and
respiratory ailments such as respiratory distress
syndrome, pneumonia, and respiratory failure. They
also have a higher rate of admission to neonatal
intensive care units.
Blue Distinction Centers for Maternity Care, an
expansion of the national Blue Distinction Specialty
Care program, are hospitals recognized for delivering
quality specialty care safely and effectively, based on
objective measures developed with input from the
medical community. The program also evaluates
hospitals on overall patient satisfaction, including a
patient’s willingness to recommend a facility to others.
“It’s gratifying to be one of the first hospitals in the
country to earn this special designation for maternity
care, and it affirms the hard work and commitment on
the part of our entire maternity team to help ensure a
positive patient experience,“ says David Jaspan, DO,
Chair of Obstetrics and Gynecology for Einstein
Healthcare Network.
Recognition

4. Getting to Know Our Finances
Last month, a credit agency – Moody’s Investor Service –
affirmed its rating of Einstein Healthcare Network
bonds, stating that the outlook for our hospitals is
“stable” – and that’s good news for us. Here’s a look at
what that means and why it is important.
How do businesses borrow money?
Hospital systems, like all businesses, want to grow and
be in a solid financial position. To meet those goals,
they need money to invest in strategic opportunities,
like our ambulatory care centers and facility
improvements. One way that for-profit companies can
raise these funds is to sell their stock. Non-profit
organizations, like Einstein, don’t have stock to sell,
so they sometimes issue bonds to raise funds.
What is a bond?
An example is the U.S. savings bonds that you may
be familiar with, which are sold by the federal
government. When someone buys a bond, he or she
loans the amount that was paid for the bond to the
organization that sold it. Over a period of time, the
bond earns interest. When the buyer cashes in the
bond, they get back the money that they paid
originally, plus the interest it has earned.
What are some of the reasons
that Einstein has issued bonds?
Over the years, we have issued bonds to be able to
move forward with a number of projects that have
helped us to sustain our 150-year Mission and better
serve our patients’ healthcare needs. We sold bonds
to raise the funds to build Einstein Medical Center
Montgomery. We also have issued bonds to help pay
for building renovations, purchasing equipment and
other capital improvements at Einstein Medical Center
Philadelphia, Einstein Medical Center Elkins Park and
other locations.
How much interest does a bond pay?
It depends on the organization, government or agency
that is issuing the bond and how financially stable it is.
Generally, a more stable organization will pay a lower
interest rate – which means it costs less to borrow
money – than another organization that is considered
less stable and at a greater risk of not being able to
pay off its bonds.
Why do credit agencies rate
organizations and their bonds?
Credit agencies, like Moody’s, assign ratings to
organizations offering bonds to help guide investors
and set interest rates. They evaluate the financial
stability of organizations – like Einstein – and how likely
they are to pay back the money that is borrowed.
Why is it important that Moody’s
maintained our bond credit rating?
Moody’s said that Einstein’s financial situation has
improved, our hospitals have a good reputation for
key service lines, and our patient volume is growing.
It also took a favorable view of our recently announced
alliance with The Children’s Hospital of Philadelphia
(CHOP). Moody’s said that agreement with “a strong
reputable partner” will likely benefit Einstein’s
“competitive position and margins.” Moody's also said
Einstein continues to be challenged by competition,
our modest operating margin and other factors.
By keeping our rating at its current level, Moody’s also
helped ensure that our cost for borrowing funds –
through bonds – will remain stable and provide a
viable way for Einstein to raise money that we need for
growth and enhancing patient care.
Why is Einstein’s Bond Rating Important?
Click the image above to see the full article.

5. Network News
At Einstein, we are deeply committed to our Mission of
providing quality, compassionate care. That’s why we
have been working on ways to improve our performance
on key quality measures and to consistently deliver a
positive patient experience. We have made some
progress and still have a lot of work to do.
Right now, we are moving forward with a new quality
infrastructure plan at Einstein Medical Center
Philadelphia and Einstein Medical Center Elkins Park.
What is most important to know is that EVERYONE will
have a role to play. You will be hearing a lot more about
what we’ll be doing, timing and how you can help, but
here are some important details:
n Three areas where we think we can make the biggest
impact are with patient safety, patient experience and
reducing hospital readmission rates.
n This effort is being overseen by a team called the
Clinical Care Oversight Group (CCOG), which will
establish specific, data-driven priorities that we will
focus on in those three areas. It is being led by:
• Chief Operating Officer Ruth Lefton;
• Jerry Zuckerman, MD, Chief Quality Officer;
• Cindy McGlone, Vice President of Healthcare
Services;
• Steve Sivak, MD, Chief Medical Officer;
• Victor Navarro, MD, Co-Chairman, Department
ofTransplantation, Division of Hepatology;
• Hank Simms, MD, FACS, Chairman of Surgery;
• Doug McGee, DO, FACOEP, FACEP, Chief
Academic Officer;
• Maureen Jordan, Vice President of Healthcare
Services;
• Jean Ford, MD, Chairman of Department of
Medicine;
• Gerry Blaney, Vice President of Finance;
• Jill Stunkard, MSN, RN, Interim Chief Nurse
Executive;
• Lynne Kornblatt, Chief Human Resources Officer;
• David Jaspan, DO, Chairman, Obstetrics &
Gynecology; and
• Robert Bonner, MD, Medical Director,
Information Services.
n The CCOG also will oversee three Clinical
Effectiveness Groups (CEGs), focusing on how we can
improve the consistency of care. The first three CEGs
will be looking at how we do that for:
• Sepsis, a potentially life-threatening condition
that can occur when a patient’s whole body reacts
to an infection;
• Total hip and knee replacements; and
• Heart failure.
n We will be creating Clinical Department Teams that
will work on goals and priorities specific to their
areas. Where possible, we will be building on quality-
and safety-related efforts that are already underway.
n We also are putting together interdisciplinary teams,
led by physicians, nurse managers and Quality staff,
to better coordinate patient care on the unit level.
We want these teams to help us break down any silos
that exist and lead to more collaboration and
teamwork.
Two other teams will be making sure that we have the
data we need for all of these efforts and looking at what
kind of quality-related education could be needed.
“You will be hearing a lot more in coming weeks about
these teams and all of our efforts to improve key quality-
and patient safety-related measures,” says Ruth Lefton.
“We will also be sharing information on how you get
involved in this important work. For us to be successful,
we need all of our staff – clinical and non-clinical – to be
part of the solution.”
Look for more detail on the quality plan and the work
being done by different groups in upcoming issues of
Making the Rounds.
Clinical Care
Oversight Group
Unit-Based
Interdisciplinary
Team Structure
Leaders:
Jerry Zuckerman &
Jill Stunkard
Data & Metrics
Needs Group
Leaders:
Jean Ford &
Gerry Blaney
Education Plan
Development
Group Leaders:
Steve Sivak,
Lynne Kornblatt &
Doug McGee
Patient Safety
Leader:
Jerry Zuckerman
Total Hip & Knee
Replacement
Heart Failure
Sepsis
Patient
Experience
Leaders:
Ruth Lefton &
Victor Navarro
Readmissions
Leaders:
Cindy McGlone &
Pam Goldman
Clinical
Effectiveness
Program
Development
Leaders:
Hank Simms &
Maureen Jordan
Clinical
Department
Quality Program
Development
Leaders:
David Jaspan &
Cindy McGlone
Einstein Rolls Out New
Quality Infrastructure Plan

6. Each month, Making the Rounds will include a special
"Getting to Know" article, featuring a different Einstein
leader. This month, we interviewed Ruth Lefton, the new
Chief Operating Officer of Einstein Medical Center
Philadelphia, Einstein Medical Center Elkins Park,
MossRehab, Willowcrest and Center One, to find out more
about her background and family, what brought her to
Einstein and how she feels about her new role.
Q: Where did you grow up? Tell us about your family
and a favorite memory from your childhood.
Ruth: I grew up in Sayre, Pa., a town right on the
Pennsylvania and New York border, between Binghamton
and Elmira, N.Y.My mother and father worked very hard and
are now both retired. I have a younger and an older brother,
both of whom live near where I grew up. Like me, they work
in healthcare. My favorite memories from growing up are of
playing with the other neighborhood children after school
every day. We played kickball, hide-and-seek, baseball, and
many, many other games. We had more free time than kids
do now.
Q: What did you want to be when you grew up and
what was your first job?
I wanted to be a hospital administrator. How’s that for an
early laser focus? I was very interested in healthcare, but I
knew I was not going to be a physician. Growing up in a
small town with a big hospital, I was always exposed to
healthcare. I knew that I wanted to be in a field of service,
connected to a bigger picture and mission.
My first real job, besides babysitting, was in a hospital. I
worked in Environmental Services. My first responsibilities
were to clean the morgue and the oncology unit. It was a
great learning experience for me and I realized how hard
housekeepers, as we were known then, work. It gave me
great empathy for these workers and what they do.
Q: How did you select a college?
I did my undergraduate studies at Rochester Institute of
Technology in Rochester, N.Y. I was intrigued by the
opportunity to have co-op work experiences. I did mine in
accounting. For graduate school, I went to the University of
Michigan, because they have a highly ranked hospital
administration program and because they gave me a
scholarship, which I sorely needed.
Q: Tell us about your first job in healthcare.
What did you learn from that?
My first job was as an administrative fellow at Intermountain
Healthcare in Salt Lake City, Utah. As a fellow, I completed
projects in planning, budgeting, patient experience, legal
and operations. I learned that I love the variety that a career
in hospital operations provides. Intermountain is also a very
results-driven organization, so I learned the importance of
setting goals and establishing work plans and monitoring
outcomes.
Q: What led to your interest in physical medicine
and rehabilitation?
When I lived in Pittsburgh, I worked in an acute care
hospital and oversaw ancillary and support departments.
The rehabilitation therapies were one of those departments,
so I had an understanding of the importance of improving
function for patients. I came to MossRehab mainly because I
knew of its reputation. Someone I went to high school with
was one of Moss’ first traumatic brain injury patients, under
the care of Dr. [Nathaniel] Mayer. In addition, when I
interviewed, I could tell it was a special place by the people
I met, who were all so committed to the mission. Seeing
that dedication really made me want to come here and be
part of that kind of organization.
Q: What brought you to Einstein?
What part of the job do you enjoy the most?
When I was working in a Pittsburgh hospital, my husband
Ray got a job at Mercy Health System, so I also needed to
find work in this area. MossRehab brought me into Einstein
Healthcare Network…. It felt like the right fit for me, and I
wanted to work with MossRehab’s Chief Medical Officer, Dr.
Alberto Esquenazi, who is a world leader in his field.
The organization’s commitment to mission has kept me
here, along with some great bosses who have given me
opportunities to grow and take on more responsibility –
namely, Julie Hyland, Susan Bernini, Marty Goldsmith and
Getting to Know...
Ruth Lefton
Chief Operating Officer
Ruth and her husband Ray

7. Barry Freedman. I was able to expand my responsibilities to
include Einstein Medical Center Elkins Park, Willowcrest,
Orthopaedics, Neurology and the Victor Center.I have loved
working at Einstein; it’s very committed to the community.
Each facility or service line I’ve worked with has been a
learning experience and a pleasure. The part of my job I like
the most is bringing people together to explore
opportunities and to solve problems. Healthcare
administration is definitely a team effort, and I have worked
with some truly amazing people.
.
Q: What is your vision for Einstein over the next few
years?
To be seen by the communities we serve as THE ONLY
place at which they want to receive their healthcare,
because of our reputation for providing patients with
humanistic and high quality care. Also, for Einstein to be the
employer of choice. I want to focus on helping to develop
new programs, and working with teams to improve quality
and patient experience. The market environment we
operate in requires that we provide good value, which
means good outcomes at a reasonable price.
Q: What do you like most about the Philadelphia area?
Moving to Philadelphia is the best thing we ever did. I like
so many things about the area. The weather is so much
nicer than that in some of the other places I’ve lived, like
New York state and Michigan. I also love the variety of great
restaurants, recreational activities, and cultural activities. It
has been a wonderful place to raise children. It’s convenient
to New York, D.C., the shore, and so many other attractions.
Q: Can you tell us more about your family?
I met my husband at a party at the University of Michigan,
where he was also a graduate student. He is a former
dentist who now works as the Chief Financial Officer of
Jeanes Hospital and also does work at Fox Chase Cancer
Center. I have a daughter, Leah, who is 26 and married to
my son-in-law, Justin. They have an 1-year-old daughter
named Lily. My heart expanded exponentially when she was
born! I also have a son, Max, who is in graduate school and
lives at home. I’m very fortunate to have my children close by.
Q: You enjoy travel in your spare time. What have been
some of your favorite trips or destinations?
We do like to travel and have been to about 30 different
countries. My favorite place on earth is Paris; I’ve been there
four times. I speak a little French – very little – so that makes
it enjoyable. My husband’s sister and her family live in Israel,
so we go there frequently and always have a great time.
Q: What is something interesting or surprising about
you that most casual acquaintances would not know?
I was the first person in my family to go to college.
Q: What would you say is your life philosophy or
“motto to live by”?
My personal philosophy is just to remember to feel
fortunate for all the blessings in my life. My career
philosophy is to work hard, take responsibility for my
failures, but give credit for successes to the entire team.
Very little of what we do in healthcare is not done by a
team. I always try to connect with people and make them
feel comfortable enough to be candid about any topic.
And, I try to remind myself not to be too serious all the
time. You should lighten things up when you can.
Q: What are some of your hobbies or other interests
outside of work?
I love to read. I’m on the board of a foundation called
Ryan’s Case for Smiles. They help children and their families
deal with the stress and emotional impact of serious illness
by sewing colorful pillowcases for their hospital rooms and
by providing education.
Some of my favorite things are:
n Favorite Movie: To Kill a Mockingbird
n Favorite Book: Any travel essay by Bill Bryson,
who is hilarious. My children hated when I read
his books because I’d laugh out loud.
n Favorite TV Show: “CBS News Sunday Morning” with
Charles Osgood
n Favorite Music: Bruce Springsteen. You have to admire
a man who is still writing music in his 60s and giving 100
percent every time he performs.
n Favorite Food: Anything my mother makes.
She’s the best chef I know.
Ruth and her son, Max Ruth’s daughter Leah, her son-in-law Justin and granddaughter Lily.

8. -– History in the Making: Time
Capsule Contents and New
Installation Date Announced
We recently asked Einstein employees to vote on what
items should be among those included in the 150th
anniversary time capsule that we will be installing on the
campus of Einstein Medical Center Philadelphia. Results
are in, and here is a list of the top vote-getting
suggestions, along with who was first to submit each
idea:
1. Vocera communication device – Justin Kohuth
2. Letters from current Einstein employees to future
employees – Ronnie Mooney
3. Photos of Einstein campuses/building exteriors –
Barbara Grugan
4. Einstein campus/area maps – Robert Crossin II
5. Copy of Einstein 150th anniversary calendar –
Samantha Branco
6. Copy of Einstein 150th anniversary video –
Sherry Chin-Glaser
7. List of popular hashtag phrases – Vikki Scott
8. 2016 Presidential election information –
Samantha Snapp
9. 2016 medical journal – Adeena Menasha
10. Copy of Einstein Values/Mission - Mary Jackson
Congratulations to all of the winners! Each will receive a
$150 Amazon gift card. These items, as well as many
others that were recommended by employees, will be
collected by Corporate Marketing in coming weeks for
inclusion in the time capsule.
Please note that the date for the installation of the
time capsule at Einstein Medical Center Philadelphia
has been moved to September 29th. The time capsule
will be placed near the Henry S. Frank Memorial
Synagogue. Look for more details soon! Thanks to
everyone who has participated in the brainstorming,
voting and donating of capsule contents! We appreciate
your help in celebrating our 150th anniversary.
Einstein Continues Support of
Healthy NewsWorks Student
Journalists Program
For several years, Einstein Health Network has been
involved with the Healthy NewsWorks®
student media
program, which engages elementary and middle
school students in promoting literacy and health
understanding in our communities. The student
journalists in the program conduct interviews and write
and illustrate stories on fitness, nutrition, safety, and
other topics to raise health awareness, encourage
readers to adopt better health habits, and serve as a
literacy resource in schools.
Einstein Chief Academic Officer Douglas McGee, DO,
is Community Healthcare Champion for the program.
He observes, “Healthy NewsWorks plays an important
role in building a solid foundation for students,
teaching fundamental writing, editing, and
communications skills with a focus on health and
wellness – tools that will advance their education and
serve them well throughout life. As a community
partner, we look for opportunities to expose students
to new experiences in healthcare and to share our
resources….Our hope is that our medical experts will
serve as role models and spark an interest and desire
to pursue a career in medicine or in the allied health
professions.”
In this year’s student-
produced book, Leading
Healthy Change In Our
Communities, Alberto
Esquenazi, MD, Chief Medical
Officer of MossRehab, is
profiled. In the book, Dr.
Esquenazi recounts how he
entered the field of physical
medicine and rehabilitation
after he lost his own right arm
in a laboratory accident
during his medical studies. He told student journalists
from East Norriton Middle School, “Some things
happen in life that you have no control over, but they
can lead you to other opportunities.” He also
described how he and one of his patients (who was an
engineer) were involved with the development of the
ReWalk™ exoskeleton, a suit that helps people to
walk again. It is designed for patients who are unable
to walk on their own but can use their arms to stay
balanced with crutches. About 200 people worldwide
are currently using this life-changing technology.
Network News

9. EMCP ED Achieves
HIV Testing Milestone
Human immunodeficiency virus (HIV) testing has been
identified by the Centers for Disease Control and
Prevention (CDC) as a national health priority. The
CDC reports that more than 14 percent of those
infected with HIV are unaware of their condition and
are responsible for the vast majority of new infections
annually. Emergency departments (ED) have an
opportunity to impact this public health epidemic.
Over the past year, the Emergency Department and
Immunodeficiency Clinic at Einstein Medical Center
Philadelphia started offering HIV testing to all
incoming ED patients. To date, more than 10,000
patients have been tested! Of these, 60 positives were
identified, and 78 percent of them were then linked to
primary HIV medical care. Meanwhile, there was no
change in throughput times for all ED patients either
admitted to the hospital or discharged.
Catherine Holdsworth, PhD, CRNP, Program Director,
Immunodeficiency Center, spearheaded collaboration
across multiple Einstein departments to provide the
additional service of HIV testing. The goal of the
project was to implement CDC guidelines into
practice, utilizing electronic medical record (EMR)
automation to streamline the process and enabling
routine HIV testing to be seamlessly added to the ED
workflow. She notes, “A patient must not be held up
in the ED due to HIV testing, so we made sure they
did not need to remain in the ED awaiting results.”
She adds that nurses can play a key role in the
successful implementation of routine HIV screening in
EDs. The HIV testing at Einstein was implemented
through the use of EMR auto prompts, in which the
bedside RN advised the patient of hospital policy to
offer HIV testing to all patients, and with one click,
advised the provider to order the test. After the first
nine months of testing, the decision was made to
move the HIV test advisory from the bedside to triage,
embedding the HIV advisory in the list of mandatory
tasks the triage nurse must complete. This improved
the average rate of testing.
ED staff can participate in national HIV screening
recommendations, help diagnose acute HIV infection
in ED patients, and ensure that ED patients who
otherwise might not access healthcare have the
opportunity to be tested for HIV. Einstein Chief Quality
and Patient Safety Officer Jerry Zuckerman, MD,
comments, “While the 10,000th HIV test was a
milestone, our focus must remain on identifying
positives in need of outreach and providing linkage to
medical care for those patients. In Philadelphia, the
population in whom this illness occurs often struggles
with mental illness, substance abuse, homelessness
and poverty. Linkage and retention in medical care is
the greatest challenge, and likely why this community
often accesses the ED for primary care services. We
are trying to engage them in care while they are
present in our facilities.”
Network News
n September 8 – Great Thinkers Series II
Event at National Museum of American
Jewish History. For details or to purchase
tickets, go to https://www.eventbrite.com/e/
great-thinkers-series-conversations-tickets-
26041697418
n September 22 – MossRehab “All About Art”
Show at MossRehab at Elkins Park,
6 to 9 p.m. For information, go to
http://advance.einstein.edu/mossart16
n September 24 - Grand Opening of Einstein
Healthcare Network King of Prussia,
10 a.m. to 1 p.m.
n September 29 – 150th Anniversary Time
Capsule Burial at Einstein Medical Center
Philadelphia. More information to come.
n October 20 – Next Einstein G.P.S.
Leadership Development Institute.
n November 3 to 6 – Einstein’s Harvest
Ball Celebration Weekend.
Important Dates

10. -–
Einstein Healthcare Science Center
Debuts as Part of New Community
Education Partnership
Einstein, CBS 3 and The Franklin Institute are teaming
up on an exciting new initiative that will help us give
back to the communities we serve, and educate the
next generation of healthcare workers.
To encourage Science, Technology, Engineering and
Mathematics (STEM) education among local students,
Einstein will expose them to role models and real-life
applications of the sciences. This three-year
partnership with The Franklin Institute and CBS 3 will
include:
n Producing TV news reports about science stories
with in-studio demonstrations of STEM principles
featuring local experts, including some from
Einstein. These special reports will be broadcast
from a CBS 3 studio set designed to make science
come alive – known as the “Einstein Healthcare
Science Center.”
n Producing STEM-related public announcements
for CBS 3 and The CW Philly. The first one features
Robert Czincila, DO, Chief of Emergency Medicine
at Einstein Medical Center Montgomery.
n Offering STEM-related educational events locally,
including community and school programming in
all Einstein markets.
The first report from the Einstein Healthcare Science
Center debuted July 19th on Eyewitness News.
Meteorologist Kate Bilo gave viewers a look at the
new facility at CBS 3’s studios.
Einstein was approached to participate because we
are recognized as having the largest independent
academic medical center in the region, and this
partnership aligns with Einstein’s Mission of providing
intelligent and responsive healthcare and education
for as many as we can reach.
Three of Einstein’s physician leaders are initially
serving as Champions for the program: Doug McGee,
DO, Chief Academic Officer; Alberto Esquenazi, MD,
Chief Medical Officer, MossRehab; and Jean G. Ford,
MD, Chair of the Department of Medicine at Einstein
Medical Center Philadelphia and Chairman of
Medicine at Einstein Medical Center Montgomery.
Commented Dr. McGee, “According to the U.S.
Department of Education, our nation is falling behind
on science and math education, compared with other
industrialized nations. The Einstein Healthcare Science
Center will allow greater Philadelphia area students to
have more hands-on experience with STEM subjects,
including healthcare science, and will highlight area
programs.”
To learn more about STEM education and the Einstein
Healthcare Science Center, go to
www.CBSPhilly.com/sciencecenter.
Network News

11. Einstein Expanding “Geographic-
Based” Model for Medicine
Admissions
Beginning in August, Einstein Medical Center
Philadelphia will be expanding its use of geographic-
based units for medicine admissions. Under this
“home base” approach, patients admitted to General
Medicine will be treated by teams including
hospitalists, residents and medical students who are
assigned to specific floors. Wherever a bed is
available, the team assigned to that floor will take on
that patient.
Currently, there are four hospitalist/medicine teams
that receive admissions and transfers on a rotating
basis. These teams manage inpatients on multiple
floors within the facility, which contributes to a number
of inefficiencies in the workflow and daily care of
patients.
The geographic-based model is already in place in the
Liver unit of EMCP. Now, it is being expanded to areas
without such a homogeneous population, including
Tower 6 North and South, and Levy 7 East. Three
hospitalists/medicine teams will each admit and
manage patients to a certain unit. For example, one
team will manage all the medicine patients on T6N,
while a different team will manage all the patients on
T6S. Medicine admissions will be preferentially
assigned to one of three units based on bed
availability, and the overflow patients will be managed
by a “float” team.
This new admission process will make the patient
population on any given unit more homogeneous.
Having physician teams spend the majority of their
time managing teams on a specific unit is expected to
lead to improved teamwork, operational efficiencies
and care coordination. Increased efficiencies will
enable providers to reduce waste and spend more
direct time providing clinical care.
“The process needed to change and become more
patient-centric,” commented Jerry Zuckerman, MD,
Chief Quality and Patient Safety Officer. “Previously,
the assignment of patients to beds was dictated by the
resident who was admitting or on call, meaning that
one team could have patients on multiple floors of the
hospital. Not only will the new model help eliminate
issues, it will also foster more collaboration and
consistency in patient care."
Einstein Recruiting Team for
“Bike MS: City to Shore Ride 2016”
The Bike MS: City to Shore Ride is held annually to
raise money and awareness for the National Multiple
Sclerosis Society. This year’s two-day ride will be run on
September 24th to 25th, with various starting points in
New Jersey and finishing in Ocean City, N.J. The event
typically draws 7,000+ cyclists and offers route options
for all cycling abilities from 25 to 180 miles.
Jerry Zuckerman, MD, Einstein Chief Quality and
Patient Safety Officer and an avid cyclist (pictured
above), is leading the recruitment of employees to
form an Einstein team for the 2016 ride. Three years
ago, when Dr. Zuckerman was participating in the ride
as an individual, he met a MossRehab patient who was
waiting at the finish line in a wheelchair to greet the
cyclists. This encounter inspired Dr. Zuckerman to
create an Einstein team for 2015. Although last year’s
ride had to be cancelled due to weather conditions, he
was encouraged by the initial response and hopes to
involve even more employees this year.
Information/registration tables for the ride will be set
up at the various Einstein campuses throughout the
month of August. A Rider Expo will also be held on
August 23rd at XFINITY Live! in South Philadelphia.
For more details, please visit
http://main.nationalmssociety.org/site/TR/Bike/PAEBike
Events?pg=entry&fr_id=27061 or contact Wendy
Benoff at 215-663-6064 or benoffwe@einstein.edu.

12. 45 Years
Anthony Scornaienchi -
Supervisor-Engineering -
07/12/1971
40 Years
Kathleen Sampley - Admin
Coordinator: II - 07/06/1976
35 Years
Carol Kull - Nurse RN: Lvl 3
07/13/1981
Michael Hollins
Supervisor-Storeroom
07/16/1981
Iris Kleinman - Nurse RN:
Lvl 2 - 07/20/1981
30 Years
Myrna Schwartz - Scientist:
V - 07/01/1986
Cherie Chardak
Therapist III: BIC Case Mgr
07/07/1986
Diana Pacitti - Coordinator-
Health Unit - 07/07/1986
Lisa Brown - Nurse RN:
Lvl 3 - 07/21/1986
Naomi Higgins - Nurse RN:
Lvl 3 - 07/21/1986
Nancy McGrath - Asst
Manager: Nurse-Surg Svcs
07/25/1986
25 Years
Yvonne Ajuz - Nurse RN:
Lvl 3 - 07/01/1991
Patricia Belancio - Nurse
RN: Lvl 2 - 07/01/1991
Eunice Heck - Nurse RN:
Lvl 3-Surg Resource
07/01/1991
Kristy Kelly - Nurse RN:
Lvl 3 - 07/01/1991
Wendy Madison-Miller
Nurse RN:Lvl 2-Case Mgr-
HC-M - 07/01/1991
Douglas McGee
Chief Academic Officer
07/01/1991
Barbara Michener - Nurse
RN: Lvl 3 - 07/01/1991
Joseph Organtini
Per Diem-Director-PMR
07/01/1991
Kathy Pearce
Manager-Clinical-Nursing
07/01/1991
Mariamma Abraham
Assistant-Patient Care
Assoc - 07/08/1991
Marybeth Appel - Nurse
Practitioner - 07/08/1991
Beverly McClain
Technologist-Ultrasound
07/08/1991
Leslie Welch-Edney
Assistant: I-Medical
07/10/1991
Joann Corbi - Program
Administrator - 07/15/1991
Karen Dawson - Assistant:
II-Office - 07/15/1991
Torrie Johnson - Worker:
I-Environmental Serv
07/22/1991
Arthur Patalowski
Pharmacist-Inpatient
07/22/1991
Chauncy White - Mechanic:
I-Local 835 - 07/22/1991
James Dugan - Nurse RN:
Lvl 3-M - 07/29/1991
Olga Zolotnitsky - Physician
Assistant: II - 07/29/1991
20 Years
Andrew Chau
Phys-Maternal & Fetal
07/01/1996
Geoffrey Corner
Concierge-M - 07/01/1996
Jamie Dolt - Technologist-
Multimodal - 07/01/1996
Rhonda Haston
Phys-Internal Medicine
07/01/1996
Wendy Phillips - Assistant-
Clinical - 07/01/1996
Francesca Abrams - Nurse
RN: Lvl 3 - 07/08/1996
Mary Klein - Director-
Research Development
07/15/1996
Janine DiGiacomo
Pharmacist-M - 07/30/1996
15 Years
Mary Celebre - Nurse RN:
Lvl 2 - 07/01/2001
Allan Greenspan
Med Dir: Cardio-Electrophy
07/01/2001
Eniko Kovats
Phys-Pediatrics: General
07/01/2001
Patricia Perosio - Physician
07/01/2001
Paul Steerman
Phys-Surgery: General
07/01/2001
Linda Sampson - Specialist-
Denials - 07/02/2001
Carol Taylor
Nurse RN: Lvl 3
07/02/2001
Tara Thomas - Nurse RN:
Lvl 3 - 07/02/2001
Susan Zambino - Manager-
Practice-M - 07/02/2001
Christina Stitt - Rep-Patient
Services-M - 07/03/2001
Basem Bichay
Technologist-Invasive
Cardio - 07/09/2001
Donald Brogan - Physician-
Leader-EPM - 07/09/2001
Sidney Dorsey - Associate:
II-Behavioral Health -
07/09/2001
Denise Rossi - Assistant: I-
Medical-M - 07/09/2001
Helene Hulsey - Nurse RN:
Lvl 3 - 07/16/2001
George Alburger - Nurse
RN-Clin Coord NeuroSurg -
07/23/2001
Denise Nicolai
Officer: I-M - 07/23/2001
Joseph Hanly - Mechanic: I-
Local 835 - 07/30/2001
Deepak Mehrotra
Phys-Anes: Pain Mgmt
07/30/2001
10 Years
Asya Braginsky - Physician
Assistant: II - 07/01/2006
Barbara Farrell - Supervisor-
Site-M - 07/01/2006
Jillo Jasabe - Physician
Assistant: II - 07/01/2006
Aaron Kosmin
Phys-Infectious Disease
07/01/2006
Hong Ra - Phys-Cardiology:
NonInv - 07/01/2006
Jay Strain - Phys-Surgery:
Trauma - 07/01/2006
Congratulations to the following employees,
who celebrated milestone service anniversaries
at Einstein Healthcare Network in July:
Service
Anniversaries
Einstein Service Anniversaries

13. Stephan Whitenack
Phys-Surgery: Vascular
07/01/2006
Frances Leonard - Medical
Secretary: II - 07/05/2006
Mark McDermott - Auditor:
Sr-Internal - 07/05/2006
Heather Coughenour
Nurse RN: Lvl 3
07/10/2006
Barbara Eckenrode - Nurse
RN: Lvl 2-Adm Liaison -
07/10/2006
Norah Haniman
Technologist-MRI
07/10/2006
Shawna Kershner - Nurse
RN: Lvl 3 - 07/10/2006
Saleemah Naylor - Nurse
RN: Lvl 3 - 07/10/2006
Bridget Nicoletti - Nurse
RN: Lvl 3-Weekend I -
07/10/2006
Deborah Roats - Post
Visit/Discharge Call Nurse -
07/10/2006
Tatyana Shekhterman
Therapist: III-Physical
07/10/2006
Beverly Shorts - Admin
Coordinator: II - 07/10/2006
James Trajano - Nurse RN:
Lvl 3 - 07/10/2006
Angelia Williams - Nurse
RN: Lvl 3 - 07/10/2006
Eric Finch - Physician
07/17/2006
Lara Homza - Technologist-
Multimodal - 07/17/2006
Vanessa Rawlings
Supervisor-General Clinical
07/17/2006
Lauren Rhodes - Specialist-
Doc Imaging - 07/24/2006
Lisa Colon
Associate-Patient Care-M
07/26/2006
Patricia Gallagher - Admin
Coordinator: III-M -
07/27/2006
5 Years
Olayinka Afolabi-Brown
Phys-Cardiology: NonInv
07/01/2011
Gitana Bradauskaite - Phys-
Nephrology - 07/01/2011
Cristina Dobrescu - Assoc
Program Director-Dental
07/01/2011
Maheswari Ekambaram
Phys-Pediatrics: General
07/01/2011
Scott Goldstein - Phys-
Emergency Medicine -
07/01/2011
Ronak Gor - Resident -
07/01/2011
David Greenspan - Chair-
Psychiatry - 07/01/2011
Neeraj Gupta
Phys-Emergency Medicine
07/01/2011
Carol Kniess - Physician
07/01/2011
Melissa Kohn - Phys-
Emergency Medicine -
07/01/2011
Chaiya Laoteppitaks
Assoc Prgm Dir-Residency
07/01/2011
Joyce Li - Phys-Radiology:
Diag - 07/01/2011
Jordana Reina Fernandez -
Phys-OB/GYN: General -
07/01/2011
Malgorzata Skarzynska -
Phys-Pediatrics: General -
07/01/2011
Susan Syty - Physician
Assistant: I-M - 07/01/2011
Peter Wang
Phys-Radiology: Diag
07/01/2011
Stanley Yoo - Phys-Physical
Med&Rehab - 07/01/2011
Scott Zalut
Phys-Anesthesiology
07/01/2011
Angelia Byrd-Fisher
Associate-Patient Care-M -
07/05/2011
Tamika Pauldo - Assistant: I-
Medical - 07/05/2011
Meridith Pino - Technician:
II-Residential - 07/05/2011
Jessica Welsh - Nurse RN:
Lvl 3 - 07/06/2011
Amanda Charles
Therapist: II-Physical
07/11/2011
Nicole Ferrell - Assistant: I-
Medical - 07/11/2011
Gregory Gibson - Worker:
Food Services - 07/11/2011
Rachel Gold
Nurse Practitioner
07/11/2011
Jody Goldsborough
Clinician: III-Speech
07/11/2011
Melanie Hanick
Rep-Patient Access-M
07/11/2011
Lauren Hiller - Therapist: II-
Physical - 07/11/2011
Angela Hunt - Nurse RN:
Lvl 3 - 07/11/2011
BethAnn LaPiene
Administrator-Urology
07/11/2011
Patrice Landers
Tech-Cert Surg: Surg Svcs
07/11/2011
Michael Marinello
Mechanic: I-Local 835
07/11/2011
Virginia McKenna
Coordinator-Workers Comp
07/11/2011
Jaimee Nelson
Rep-Patient Services
07/11/2011
Tynesha Norris - Nurse RN:
Lvl 3 - 07/11/2011
Andrea Schneider
Nurse RN: Lvl 2-Cancer
07/11/2011
Kelley Schultz
Nurse RN: Lvl 3-Surg
Resource - 07/11/2011
David Van Why - Med Dir:
PM&R - 07/11/2011
Yvette Young - Coordinator-
Health Unit - 07/11/2011
Ceylan Cankurtaran
Phys-Radiology: Diag
07/18/2011
Lauren Harvie
Coordinator-Triage Clinical-
M - 07/18/2011
Chelsea Kranz - Physician
Assistant: II - 07/18/2011
Tejas Parikh
Phys-Anesthesiology
07/18/2011
Samuel Johnson - Escort-
Patient-M - 07/20/2011
Samantha Gomez - Rep-
Patient Services-M -
07/22/2011
Jerald Bedell - Worker:
Lead-Env Srv - 07/25/2011
Stephanie Beirn
Team Leader: I
07/25/2011
Elizabeth Marcy - Team
Leader: II - 07/25/2011
Tanisha Reed - Lead-Patient
Access Assoc - 07/25/2011
Carlos Vargas
Officer: I - 07/25/2011
Jennifer Williams -
Therapist: III-Physical -
07/25/2011
Einstein Service Anniversaries