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Msu athletic dept online marketing strategy
- 1. SOCIAL “Victory forMSU” S2PC.com Kiya Barden
- 2. MSU ATHLETICs department! NCAA Division I : Big Ten Conference 25 Varsity Sports Teams 12 intercollegiate sports for men and 13 intercollegiate sports for women Six NCAA Final Four appearances in 12 years by men’s basketball team Three-time national top collegiate mascot (Sparty) for 2004, 2005, and 2007
- 3. INSIDE THE ! MSUAthletics DEPARTMENT! Mission: “We gather and engage our community to teach, support and celebrate our student-athletes in their quest for excellence.” Core values: respect, positive attitude, focus, accountability, continued improvement, and integrity. Challenges: Negative press regarding behavioral incidents regarding men's football and basketball teams. Athletics Director: Mark Hollis
- 4. S2PC! SPARTANS SOCIAL PressConference MSU Athletics team up to create social networking website to increase community outreach and create a professional fan based system to communicate with fans. System creates both visual and private chats and forums allowing fans and donors access to student athletes while implementing and increasing Social Media Marketing (SMM), tuition donations and event sales.
- 5. Functions of S2PC! Interactive website promoting MSU Athletics Department Live virtual video press conferences after games and big announcements View player profiles from each of the 25 varsity teams Participate in discussion forums about news and updates from the MSU Athletic Dept. Message and chat with athletes when online (athletes are required one hour of online activity per week) Computerized video games of the Spartan teams
- 6. Key Components! S2PCgives fans more access to athletes to ask them questions or to simply express their admiration for the achievement of MSU Athletics via social media and networking tools. Grasp student athletes, coaches and staff and strengthen their communication to fans on and off the court. Implement sales and good press through S2PC enabling athletes to speak on issues involving athletics and the community.
- 7. Key Components! Assistthem in gaining good press, communication skills and evolving the wonderful reputation of MSU Athletics. Each athlete will be required to make a social professional profile which they will be monitored by fans. This will allow us to monitor popularity of specific players. Which will also give players a voice on opinions in which they feel to address.
- 8. Key Components! Thiswill make the donors and fans feel as if they are a part of the movement to improve MSU Athletics and will make them more eager to spend money, which is a win-win for both the department and the fans. MSU Athletics will increase revenue and fans will have a better access to their Spartan Idols.
- 9. Metrics of Success! Number of Registered users Feedback from bloggers and social networks Active participation on site Athlete-Fan participation feedback Revenue profited from registered users and advertisements Increased confidence delivered from athletes to fan through site after bi monthly evaluation
- 10. Budget! Budget includes: Revenue generated from: Web Designer: $5,000.00 $5 one time registration fee for users Domain: $30.00 Web Advertising profits Graphic Artist: $1,000.00 Donations accepted via site Video Game Designer: $5,000.00 Purchase of apparel and team gear Network Engineer: $10,000.00 Purchase of sporting event tickets Network Monitor: $25,000.00 MSU Athletics will increase revenue and fans will have a better access to their Total: $ 45,030 yearly Spartan Idols. Traffic will take place during the fall and spring during different sports seasons.