The company MRF Ltd. was established in 1949 in Chennai, India as a small toy balloon manufacturing unit. It began tire production in 1961 and has since grown to be a leading tire manufacturer in India. MRF's vision is to be a global leader in polymers and help make India a global power in technology. The company produces tires, conveyor belts, industrial paints and has a global presence. It aims to have zero defects, breakdowns, accidents or pollution in its operations.

1. VENKATESH
2t3-100

2. ORIGIN OF THE COMPANY
 The company, MRF ltd. originally started as a small
manufacturing unit of balloons, latex cast squeaking toys and
industrial gloves
 The company was established in the year 1949 at Chennai
 A young entreprenuer,K.M.Mammen Mappillai, opened a small
toy ballon manufacturing unit at Tiruvottiyur, Chennai

3.  It began the manufacturing of tyres in the year 1961
 In 1961 the Madras Rubber Factory Pvt. Ltd company is
converted to Public Company
 The Company was given permission to export tyres having
Mansfield trademark to all world markets except U.S.A. and
Canada

4. VISSION & MISSION
VISSION
 The vision of MRF is to emerge as pre-eminent global players in
the field of polymers and make INDIA a global super power in
terms of technology and life.
MISSION
 The mission of MRF is that zero defect, zero break down, zero
accidents, zero pollution, and there by zero losses with their new
performance standards.

5. PLANT LOCATIONS IN INDIA (HQ)
 New No. 114 (Old No.124), Greams Road
Chennai (Madras) - 600006
Tamil Nadu - India
Phone : 28292777
Fax : 28295087
Email : mrfshare@mrfmail.com
Internet : N.A

6. BOARD OF DIRECTORS
 K.M.Mammen - Chairman & Managing Director
 Arun Mammen - Managing Director
 K.M.philip - Whole Time Director
 Rahul Mammen - Whole Time Director
 Ravi Mannath - Secretary

7. PRODUCTS
tyres
pretreads

8. Conveyer belts

9. Industrial paints

10. Global presence

11. Sensex of MRF

12. Financial Aspects

13. SHARE HOLDINGS
2012-11 2011-10
 Total Income 10670.17 8109.58
Profit before tax 893.65* 534.66
Provision for taxation 274.23 180.68
Net Profit 619.42 353.98

14. KEY COMPETITORS

15. SWOT ANALYSIS
STRENGTHS
 Established brand name(key in the replacement market)
 Extensive distribution network.
 Good R&D initiative
 Customer focus
WEAKNESS
 Cost and Pricing Pressure
 High Capital Intensive
 Volatility in industrial relations.

16. Continued…
OPPORTUNITIES
 Existing & potential growth of automobile industry
 Governments focus on development of infrastructure
 Potential change in the tyre patterns of commercial vehicles
from bias to radial patterns

17. Continued….
THREATS
 Volatility of prices of rubber & crude oil
 Steep inflow of inferior Chinese tyres
 Low liquidity and high interest costs
 Price wars.

18. STP
 Segment: Automobile industry, manufacturing industry.
 Target group: Heavy duty trucks/buses , small cars, luxury cars,
suv’s (sport utility vehicle).
 Positioning: India’s no.1 tyre making company with
comprehensive tyre portfoilo.
 USP OF THE COMPANY: Product superiority, innovation and
strength.

19. Raw material related issues
 Rubber was the major problem for MRF, the shortage of rubber
made them to import the rubber at high cost.
 Shortage of rubber made them to find alternative or substitute
for rubber.
 Shortage of rubber availability issues has forced the company
to look at outside the country.
 MRF is scouting for rubber-growing countries such as Vietnam,
Malaysia, Indonesia and Cambodia.

20. ACHIEVEMENTS
 The Company was identified as `Star Exporter', a status that
enables the company to get priority treatment in several areas
concerned with customs.
 MRF became the first tyres company in India to cross the INR 10
billion mark in 1993
 The Company has received the Top Export Award for the year
from All India Rubber Industries Association in 1995 and has
been receiving the same regularly since then

21. Continued…
 MRF tyres has signed an OEM (original equipment
manufacturer)alliance with various automobile giants.
 Funskool, the No.1 toy company in India, ISA joint venture
between MRF tyres and the world's largest toy company, USA.

22. OTHER ACTIVITIES
MRF has been involved in the development of cricket through
its sponsorship of many cricketers and MRF Pace Foundation.
At one point of time, MRF was the bat sponsor of world-class
batsmen including Brian Lara, Sachin Tendulkar, Gautam
Gambhir, Rohit Sharma and former Australian captain Steve
Waugh.

23. Continued…..
Motorsports in India has always been synonymous with MRF. The
development and popularity of various forms of the sport can be
directly attributed to the pioneering efforts of the Company, be it in
Racing, Rallying, Motocross or Karting.

24. Customers of MRF tyres
 MRF had collaborated with automobile OEM‟s(original
equipment manufacturing) who source their tyres from MRF
India are:-
 Maruti
 Mahindra and Mahindra
 Tata Motors
 General Motors
 Yamaha

25. Corporate Social Responsibility
 Providing education to children in rural area’s.
 Tamilnadu corporation for development of women.
 General health camps , medical camps and nutrition
awareness programme.

27. AWARDS
 MRF voted the "Most Trusted" Tyres company in India by TNS
2006 global CSR study.
 MRF won the award for customer satisfaction not once but 6
times in the last 7 years.

28. Learning perspective
 The main quality objective of the company is to “attain global
standards through the continuous improvement in the quality of
products and services and also to maintain market leadership.
 The main strategy of this company in today`s competitive world
is to:
“cut cost and win the battle”

29. HAVE A SAFE RIDE…